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	<title>Comments on: Dealer&#8217;s Digital Marketing Guide to SEO, SEM and Social Networking &#8211; FREE Webinar</title>
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	<link>http://www.dealerrefresh.com/car-dealers-gseo-sem-social-networking-webinar/</link>
	<description>Obstacles, Observations and Opinions of an Automotive Internet Sales Manager</description>
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		<title>By: Brian in Etown</title>
		<link>http://www.dealerrefresh.com/car-dealers-gseo-sem-social-networking-webinar/comment-page-1/#comment-5936</link>
		<dc:creator>Brian in Etown</dc:creator>
		<pubDate>Tue, 10 Mar 2009 23:11:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1911#comment-5936</guid>
		<description>Great stuff today Brian! My eyes are starting to bleed from registering at all these new sites. Check my website link already posted a press release. Yeah I cheated a little - I should have linked back to the vintage site but I am greedy.</description>
		<content:encoded><![CDATA[<p>Great stuff today Brian! My eyes are starting to bleed from registering at all these new sites. Check my website link already posted a press release. Yeah I cheated a little &#8211; I should have linked back to the vintage site but I am greedy.</p>
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		<title>By: Wendell Dossett</title>
		<link>http://www.dealerrefresh.com/car-dealers-gseo-sem-social-networking-webinar/comment-page-1/#comment-5822</link>
		<dc:creator>Wendell Dossett</dc:creator>
		<pubDate>Mon, 02 Mar 2009 01:12:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1911#comment-5822</guid>
		<description>I can&#039;t wait. I can tell a real pro from a long distance. Your posts on sites have helped me already. Look forward to your info and hopefully meeting you at DD6!</description>
		<content:encoded><![CDATA[<p>I can&#8217;t wait. I can tell a real pro from a long distance. Your posts on sites have helped me already. Look forward to your info and hopefully meeting you at DD6!</p>
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		<title>By: Jeff Kershner</title>
		<link>http://www.dealerrefresh.com/car-dealers-gseo-sem-social-networking-webinar/comment-page-1/#comment-5810</link>
		<dc:creator>Jeff Kershner</dc:creator>
		<pubDate>Sat, 28 Feb 2009 19:04:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1911#comment-5810</guid>
		<description>@George you said &quot;The amount of censorship of these comments are getting ridiculous Jeff.&quot; You sure are right about that, give me a call and I&#039;ll fill you in on more! 

I&#039;m not protecting Brian because on he is advertising here on DR. I&#039;m protecting my Blog, because a few comments were personal and had not much to do with offering a free webinar for others to possibly learn something. The webinar could have been from anyone. Obviously some have too much time on their hands. 

Trolls ruin blogs and discourage others from posting in fear of being jumped on. 

Other than the comment from the one and only Richard Astley (which will be deleted), every comment here is legit with an real email and link to a site.

If company/business wants to ask a few of their happy clients to post their feedback on a website...what&#039;s so wrong with that? I do not consider that to be &quot;fake&quot;. It happens in every vertical, as it should (online word of mouth). The unhappy customers always express their opinions.

Corey was the first to post, expressed his opinions and was not deleted.

&quot;I’m all for promotion and advertising but how much of this is real and how much made up?&quot;

That&#039;s for YOU to decide. I believe that I have done a fair job in monitoring DealerRefresh over the last (almost) 4 years to give a real representation of what is real and what is not. If you disagree, there are plenty of other Dealer Industry networking websites to contribute to.

This is why I have stayed away in the past from posting too much on the subject of SEO. So many SEO &quot;professionals&quot; are quick to inject their option of what is right and what is wrong. What is whitehat, blackhat and plain ol&#039; &quot;craphat&quot;. 

I personally am a fan of very straight forward content based SEO. From my experiences, this is what Brian has to offer his clients. And has even helped me with a few things for myself. 

So let&#039;s get off this negativity get back into focus here on what really matters. Selling cars and helping dealers to find new opportunities to sell more cars. 

Sign up for the webinar, heck you might learn something.</description>
		<content:encoded><![CDATA[<p>@George you said &#8220;The amount of censorship of these comments are getting ridiculous Jeff.&#8221; You sure are right about that, give me a call and I&#8217;ll fill you in on more! </p>
<p>I&#8217;m not protecting Brian because on he is advertising here on DR. I&#8217;m protecting my Blog, because a few comments were personal and had not much to do with offering a free webinar for others to possibly learn something. The webinar could have been from anyone. Obviously some have too much time on their hands. </p>
<p>Trolls ruin blogs and discourage others from posting in fear of being jumped on. </p>
<p>Other than the comment from the one and only Richard Astley (which will be deleted), every comment here is legit with an real email and link to a site.</p>
<p>If company/business wants to ask a few of their happy clients to post their feedback on a website&#8230;what&#8217;s so wrong with that? I do not consider that to be &#8220;fake&#8221;. It happens in every vertical, as it should (online word of mouth). The unhappy customers always express their opinions.</p>
<p>Corey was the first to post, expressed his opinions and was not deleted.</p>
<p>&#8220;I’m all for promotion and advertising but how much of this is real and how much made up?&#8221;</p>
<p>That&#8217;s for YOU to decide. I believe that I have done a fair job in monitoring DealerRefresh over the last (almost) 4 years to give a real representation of what is real and what is not. If you disagree, there are plenty of other Dealer Industry networking websites to contribute to.</p>
<p>This is why I have stayed away in the past from posting too much on the subject of SEO. So many SEO &#8220;professionals&#8221; are quick to inject their option of what is right and what is wrong. What is whitehat, blackhat and plain ol&#8217; &#8220;craphat&#8221;. </p>
<p>I personally am a fan of very straight forward content based SEO. From my experiences, this is what Brian has to offer his clients. And has even helped me with a few things for myself. </p>
<p>So let&#8217;s get off this negativity get back into focus here on what really matters. Selling cars and helping dealers to find new opportunities to sell more cars. </p>
<p>Sign up for the webinar, heck you might learn something.</p>
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		<title>By: Paul Rushing</title>
		<link>http://www.dealerrefresh.com/car-dealers-gseo-sem-social-networking-webinar/comment-page-1/#comment-5809</link>
		<dc:creator>Paul Rushing</dc:creator>
		<pubDate>Sat, 28 Feb 2009 18:57:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1911#comment-5809</guid>
		<description>###
The best non-dealer SEO’s that I know of, don’t even have websites; referrals and results drive their business. 
###
^^^^^^^^
Automotive SEO&#039;s fall into that category too.

Real SEO&#039;s in any niche do not put on a public display of keywords on a marketing site.

That is a bad practice asking for disaster.

With the economy hurting in all niches and the average lead affiliate generating $12 CPA, somebody could come along and make your job a lot tougher....</description>
		<content:encoded><![CDATA[<p>###<br />
The best non-dealer SEO’s that I know of, don’t even have websites; referrals and results drive their business.<br />
###<br />
^^^^^^^^<br />
Automotive SEO&#8217;s fall into that category too.</p>
<p>Real SEO&#8217;s in any niche do not put on a public display of keywords on a marketing site.</p>
<p>That is a bad practice asking for disaster.</p>
<p>With the economy hurting in all niches and the average lead affiliate generating $12 CPA, somebody could come along and make your job a lot tougher&#8230;.</p>
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		<title>By: George W Bush</title>
		<link>http://www.dealerrefresh.com/car-dealers-gseo-sem-social-networking-webinar/comment-page-1/#comment-5807</link>
		<dc:creator>George W Bush</dc:creator>
		<pubDate>Sat, 28 Feb 2009 18:10:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1911#comment-5807</guid>
		<description>The amount of censorship of these comments are getting ridiculous Jeff. I know you have to protect your advertisers, and I respect that, however anyone can anonymously post anything on these comments, fake reviews of products can be made, (not that they are, of course these are all real people with real reviews, right, right? anyone?) By the way, I am not actually George Bush but I play him on TV.

Rick Astly now is endorsing Pasch&#039;s offerings which perhaps has led to the resurgence of his career. Kudos on that. That&#039;s amazing results and deserving of some sort of SEO Award.

There is no validation on the comments, and anyone with an aircard can change IP&#039;s at the click of a button and repost. I&#039;m all for promotion and advertising but how much of this is real and how much made up? All of the negative reviews are coming and going as fast as they are listed. And it&#039;s too bad about Skidrow- I heard they were making a comeback =)

As with any company, nobody&#039;s perfect, and some are excellent but let&#039;s not see this site have this high level of blatant censorship nor should it be falsely manipulated for personal gain through fake reviews, although I&#039;m sure Rick Astly is happy with his great personal service...</description>
		<content:encoded><![CDATA[<p>The amount of censorship of these comments are getting ridiculous Jeff. I know you have to protect your advertisers, and I respect that, however anyone can anonymously post anything on these comments, fake reviews of products can be made, (not that they are, of course these are all real people with real reviews, right, right? anyone?) By the way, I am not actually George Bush but I play him on TV.</p>
<p>Rick Astly now is endorsing Pasch&#8217;s offerings which perhaps has led to the resurgence of his career. Kudos on that. That&#8217;s amazing results and deserving of some sort of SEO Award.</p>
<p>There is no validation on the comments, and anyone with an aircard can change IP&#8217;s at the click of a button and repost. I&#8217;m all for promotion and advertising but how much of this is real and how much made up? All of the negative reviews are coming and going as fast as they are listed. And it&#8217;s too bad about Skidrow- I heard they were making a comeback =)</p>
<p>As with any company, nobody&#8217;s perfect, and some are excellent but let&#8217;s not see this site have this high level of blatant censorship nor should it be falsely manipulated for personal gain through fake reviews, although I&#8217;m sure Rick Astly is happy with his great personal service&#8230;</p>
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		<title>By: Stan Sher</title>
		<link>http://www.dealerrefresh.com/car-dealers-gseo-sem-social-networking-webinar/comment-page-1/#comment-5806</link>
		<dc:creator>Stan Sher</dc:creator>
		<pubDate>Sat, 28 Feb 2009 17:55:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1911#comment-5806</guid>
		<description>I am all registered and excited to learn something new...</description>
		<content:encoded><![CDATA[<p>I am all registered and excited to learn something new&#8230;</p>
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		<title>By: Brian Pasch</title>
		<link>http://www.dealerrefresh.com/car-dealers-gseo-sem-social-networking-webinar/comment-page-1/#comment-5801</link>
		<dc:creator>Brian Pasch</dc:creator>
		<pubDate>Sat, 28 Feb 2009 03:23:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1911#comment-5801</guid>
		<description>Excellent!  This forum has a very wide range of expression and now music!  I always was amazed how that voice came out of that body.  It just didn&#039;t match.</description>
		<content:encoded><![CDATA[<p>Excellent!  This forum has a very wide range of expression and now music!  I always was amazed how that voice came out of that body.  It just didn&#8217;t match.</p>
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		<title>By: Chip</title>
		<link>http://www.dealerrefresh.com/car-dealers-gseo-sem-social-networking-webinar/comment-page-1/#comment-5795</link>
		<dc:creator>Chip</dc:creator>
		<pubDate>Fri, 27 Feb 2009 23:45:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1911#comment-5795</guid>
		<description>I have a (tongue-in-cheek) love/hate relationship and respect for Pasch Consulting.

I love them because there are very few trustworthy and respectable SEOs that can deliver REAL results.  At the top of this list has to be Pasch.

I &#039;hate&#039; them because they REALLY make ranking top 10, for the same thing you&#039;re trying to rank for, extremely hard.  It&#039;s gotten to the point where I don&#039;t even have to dig into someone&#039;s SEO campaign when we&#039;re getting boxed out, to know who&#039;s running it.

Of course I don&#039;t really hate them - I do look forward to this seminar - and perhaps I can figure out the Pasch Magic Sauce.

------

There&#039;s an old saying - of which I forget the exact wording - but it&#039;s along the lines of the cobbler&#039;s children walk without shoes.

The best non-dealer SEO&#039;s that I know of, don&#039;t even have websites; referrals and results drive their business.  I can&#039;t help but notice that of the Pasch clients who chimed in above, they&#039;re all ranking rather well:

Massachusetts Infiniti Dealers
http://www.google.com/search?q=massachusetts+infiniti+dealers

Massachusetts Nissan Dealers
http://www.google.com/search?q=massachusetts+nissan+dealers

Arizona Infiniti Dealers
http://www.google.com/search?q=arizona+infiniti+dealers

If it were me, that&#039;s all my business card would have - links like that and on the back of the business card a credit card authorization form. :)

Chip-

PS:  I&#039;ve never in my coding life written a page that validates - but I blame Microsoft for that :).</description>
		<content:encoded><![CDATA[<p>I have a (tongue-in-cheek) love/hate relationship and respect for Pasch Consulting.</p>
<p>I love them because there are very few trustworthy and respectable SEOs that can deliver REAL results.  At the top of this list has to be Pasch.</p>
<p>I &#8216;hate&#8217; them because they REALLY make ranking top 10, for the same thing you&#8217;re trying to rank for, extremely hard.  It&#8217;s gotten to the point where I don&#8217;t even have to dig into someone&#8217;s SEO campaign when we&#8217;re getting boxed out, to know who&#8217;s running it.</p>
<p>Of course I don&#8217;t really hate them &#8211; I do look forward to this seminar &#8211; and perhaps I can figure out the Pasch Magic Sauce.</p>
<p>&#8212;&#8212;</p>
<p>There&#8217;s an old saying &#8211; of which I forget the exact wording &#8211; but it&#8217;s along the lines of the cobbler&#8217;s children walk without shoes.</p>
<p>The best non-dealer SEO&#8217;s that I know of, don&#8217;t even have websites; referrals and results drive their business.  I can&#8217;t help but notice that of the Pasch clients who chimed in above, they&#8217;re all ranking rather well:</p>
<p>Massachusetts Infiniti Dealers<br />
<a href="http://www.google.com/search?q=massachusetts+infiniti+dealers" rel="nofollow">http://www.google.com/search?q=massachusetts+infiniti+dealers</a></p>
<p>Massachusetts Nissan Dealers<br />
<a href="http://www.google.com/search?q=massachusetts+nissan+dealers" rel="nofollow">http://www.google.com/search?q=massachusetts+nissan+dealers</a></p>
<p>Arizona Infiniti Dealers<br />
<a href="http://www.google.com/search?q=arizona+infiniti+dealers" rel="nofollow">http://www.google.com/search?q=arizona+infiniti+dealers</a></p>
<p>If it were me, that&#8217;s all my business card would have &#8211; links like that and on the back of the business card a credit card authorization form. <img src='http://www.dealerrefresh.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Chip-</p>
<p>PS:  I&#8217;ve never in my coding life written a page that validates &#8211; but I blame Microsoft for that <img src='http://www.dealerrefresh.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> .</p>
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		<title>By: Mal Kenney</title>
		<link>http://www.dealerrefresh.com/car-dealers-gseo-sem-social-networking-webinar/comment-page-1/#comment-5789</link>
		<dc:creator>Mal Kenney</dc:creator>
		<pubDate>Fri, 27 Feb 2009 17:44:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1911#comment-5789</guid>
		<description>We are in a ferociously competitive market; we like to win (and almost all of the time, we do); we seek out only the best to help us. We brought on Pasch Consulting about 15 months ago.  The benefits to our internet presence have been astronomical.  Brian is smart as hell, works his tail off and demostrates his commitment to our success virtually every day. 

We resist pointing out the faults of our competitors.  If we were to do that, it would cheapen us in the perception of those listening, do little if any damage to the competitor and not help our business. 

But it takes all kinds, I guess. Keep up the great work Brian.</description>
		<content:encoded><![CDATA[<p>We are in a ferociously competitive market; we like to win (and almost all of the time, we do); we seek out only the best to help us. We brought on Pasch Consulting about 15 months ago.  The benefits to our internet presence have been astronomical.  Brian is smart as hell, works his tail off and demostrates his commitment to our success virtually every day. </p>
<p>We resist pointing out the faults of our competitors.  If we were to do that, it would cheapen us in the perception of those listening, do little if any damage to the competitor and not help our business. </p>
<p>But it takes all kinds, I guess. Keep up the great work Brian.</p>
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		<title>By: Kevin A Lepine</title>
		<link>http://www.dealerrefresh.com/car-dealers-gseo-sem-social-networking-webinar/comment-page-1/#comment-5787</link>
		<dc:creator>Kevin A Lepine</dc:creator>
		<pubDate>Fri, 27 Feb 2009 13:23:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1911#comment-5787</guid>
		<description>Our Car Dealer has used Pasch Consulting for just about a year now and we are very happy with his work. I look forward to this class and any others he has in the future!</description>
		<content:encoded><![CDATA[<p>Our Car Dealer has used Pasch Consulting for just about a year now and we are very happy with his work. I look forward to this class and any others he has in the future!</p>
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