Comments on: Car Dealers To Increase 2007 Ad Spend? http://www.dealerrefresh.com/car-dealers-to-increase-2007-ad-spend/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 18:45:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Greg Kelley http://www.dealerrefresh.com/car-dealers-to-increase-2007-ad-spend/comment-page-1/#comment-218 Greg Kelley Thu, 30 Nov 2006 18:35:16 +0000 http://dealerrefresh.groovecommerce.com/?p=87#comment-218 Working for both Cobalt Group and now with Comcast Spotlight as their Automotive Marketing Specialist I see tons of reports, articles, and such based on the advertising budget moving to online... BUT WHAT IS ONLINE? Online advertising on Cars.com, Autotrader, Vehix for inventory or the actual advertising that is available? Do third party leads count? What about local news paper or Broadcast stations' online websites? How do we decipher the Online vs Traditional? And Why has it taken this long to move it online? There have been reports like this for YEARS. The traditional media is not dead, but as a dealer you have to think about frequency and finding your niche. There is more market share to be had, you are going to fight for it, and then fight to keep your customer. Keep in mind why people shop from you: Service, parts, Inventory, Special Fi, or just because of your location. Use this to your advantage and brand it. From there start expanding your budget to include these other options that are out there - Be an early adopter and you can win, but dont think that moving budget from here to there every month will get you more sales. Think long term and you will prosper and make it through the lean months. As always, Have a great end of month & Happy Holidays! Greg K. Seattle, WA Working for both Cobalt Group and now with Comcast Spotlight as their Automotive Marketing Specialist I see tons of reports, articles, and such based on the advertising budget moving to online…

BUT WHAT IS ONLINE?

Online advertising on Cars.com, Autotrader, Vehix for inventory or the actual advertising that is available? Do third party leads count? What about local news paper or Broadcast stations’ online websites?

How do we decipher the Online vs Traditional?
And Why has it taken this long to move it online? There have been reports like this for YEARS.

The traditional media is not dead, but as a dealer you have to think about frequency and finding your niche. There is more market share to be had, you are going to fight for it, and then fight to keep your customer. Keep in mind why people shop from you: Service, parts, Inventory, Special Fi, or just because of your location. Use this to your advantage and brand it. From there start expanding your budget to include these other options that are out there – Be an early adopter and you can win, but dont think that moving budget from here to there every month will get you more sales. Think long term and you will prosper and make it through the lean months.

As always,
Have a great end of month & Happy Holidays!
Greg K.
Seattle, WA

]]> By: Brandon Hoffman http://www.dealerrefresh.com/car-dealers-to-increase-2007-ad-spend/comment-page-1/#comment-217 Brandon Hoffman Thu, 30 Nov 2006 17:25:32 +0000 http://dealerrefresh.groovecommerce.com/?p=87#comment-217 Im sure that many dealers will be increasing their paid search spend. Print ad spend and results are declining and I feel like many dealers like the direct response medium of paid search. If done correctly with complete tracking in place the ROI for a search marketing campaign can be a lot larger then many traditional media buys. Im sure that many dealers will be increasing their paid search spend. Print ad spend and results are declining and I feel like many dealers like the direct response medium of paid search. If done correctly with complete tracking in place the ROI for a search marketing campaign can be a lot larger then many traditional media buys.

]]> By: Lynne Zieler http://www.dealerrefresh.com/car-dealers-to-increase-2007-ad-spend/comment-page-1/#comment-216 Lynne Zieler Thu, 30 Nov 2006 03:40:53 +0000 http://dealerrefresh.groovecommerce.com/?p=87#comment-216 I would like a list of states where I would pay no sales tax when buying an automobile I would like a list of states where I would pay no sales tax when buying an automobile

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