Comments on: Increase Your Traffic Without Increasing Your Advertising Spend – Webinar http://www.dealerrefresh.com/carfaxwebinar-increase-your-traffic/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 18:45:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Armand LeVasseur http://www.dealerrefresh.com/carfaxwebinar-increase-your-traffic/comment-page-1/#comment-4720 Armand LeVasseur Wed, 17 Dec 2008 19:24:46 +0000 http://www.dealerrefresh.com/?p=1641#comment-4720 Umer - I am sorry about that technical difficulty. As the organizer of the event, I will be contacting WebEx to ensure that does not happen in the future. The fact that 0% responded as using CARFAX in their advertising caught my eye as well. Whether known or not, the availability of CARFAX is there for everyone to take advantage of in all of their online listings. I hope everyone was able to take some best practices out of the webinar yesterday. We are looking forward to providing more of these in the coming year so our dealers can learn more online without leaving the dealership. Armand LeVasseur Dealer Marketing Manager CARFAX Umer – I am sorry about that technical difficulty. As the organizer of the event, I will be contacting WebEx to ensure that does not happen in the future.

The fact that 0% responded as using CARFAX in their advertising caught my eye as well. Whether known or not, the availability of CARFAX is there for everyone to take advantage of in all of their online listings.

I hope everyone was able to take some best practices out of the webinar yesterday. We are looking forward to providing more of these in the coming year so our dealers can learn more online without leaving the dealership.

Armand LeVasseur
Dealer Marketing Manager
CARFAX

]]> By: Jeff Kershner http://www.dealerrefresh.com/carfaxwebinar-increase-your-traffic/comment-page-1/#comment-4717 Jeff Kershner Wed, 17 Dec 2008 00:04:02 +0000 http://www.dealerrefresh.com/?p=1641#comment-4717 I feel bad, I posted the seminar and was not able to attend until the last minute. Thanks for your comment Umer. I train my dealers to really leverage CarFax. My favorite is offering to Fax a copy of the CarFax to the customer. They never expect it. PLUS..since most people are not truly aware on how to read a CarFax, offering to help educate the customer usually results in some great rapport building. So many tools at our disposal and so often overlooked and not utilized. I feel bad, I posted the seminar and was not able to attend until the last minute.

Thanks for your comment Umer.

I train my dealers to really leverage CarFax. My favorite is offering to Fax a copy of the CarFax to the customer. They never expect it. PLUS..since most people are not truly aware on how to read a CarFax, offering to help educate the customer usually results in some great rapport building.

So many tools at our disposal and so often overlooked and not utilized.

]]> By: Umer Farooq http://www.dealerrefresh.com/carfaxwebinar-increase-your-traffic/comment-page-1/#comment-4716 Umer Farooq Tue, 16 Dec 2008 23:35:41 +0000 http://www.dealerrefresh.com/?p=1641#comment-4716 Good Webinar... not a fan of WebEx... if it was on something like Acrobat Connect where no 10MB dl is required... I would have loved it better... as installed required me to restart FireFox... kept on going into full screen... and crashed FireFox at the end... other then WebEx issues it was good... mainly covered the CarFax benefits... not much new information. Q&A had some good questions/answers... Was surprised by one the polls... regarding use of CarFax in online advertising... had 0% response. errr. Good Webinar… not a fan of WebEx… if it was on something like Acrobat Connect where no 10MB dl is required… I would have loved it better… as installed required me to restart FireFox… kept on going into full screen… and crashed FireFox at the end… other then WebEx issues it was good… mainly covered the CarFax benefits… not much new information. Q&A had some good questions/answers… Was surprised by one the polls… regarding use of CarFax in online advertising… had 0% response. errr.

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