http://www.dealerrefresh.com/carscom-2009-marketing-campaign-super-bowl/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 18:45:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.dealerrefresh.com/carscom-2009-marketing-campaign-super-bowl/comment-page-1/#comment-3696 Cars.com » Cars.com Set to Kick Off 2009 Marketing Campaign With New Super Bowl Spot Mon, 10 Nov 2008 22:16:06 +0000 http://www.dealerrefresh.com/?p=1414#comment-3696 [...] Cars.com, a leading online automotive shopping destination, today announced plans to kick off its 2009 marketing campaign by once again advertising during the Super Bowl. This is the second year that Cars.com will advertise in the Big Game. Super Bowl XLIII will air on NBC on February 1, 2009. “We made significant strides in moving our brand forward through our Super Bowl ads and our overall marketing campaign in 2008,” said Mitch Golub, president of Cars.com. “We want to keep that momentum moving forward in 2009, and advertising on the Super Bowl - which was seen by a record 97.5 million viewers - gives Cars.com a way to kick off that campaign in a big way.” Cars.com will have one 60-second commercial that will air during the second quarter. The spot will feature a new twist on its successful 2008 “Confidence Comes Standard” campaign. The campaign features car shoppers who are confident in their new car purchase because of the preparation they did on Cars.com. Their preparation keeps them from resorting to an outrageous “Plan B” scenario they initially thought they would need to get the deal they wanted from the dealer. Read more… [...] [...] Cars.com, a leading online automotive shopping destination, today announced plans to kick off its 2009 marketing campaign by once again advertising during the Super Bowl. This is the second year that Cars.com will advertise in the Big Game. Super Bowl XLIII will air on NBC on February 1, 2009. “We made significant strides in moving our brand forward through our Super Bowl ads and our overall marketing campaign in 2008,” said Mitch Golub, president of Cars.com. “We want to keep that momentum moving forward in 2009, and advertising on the Super Bowl – which was seen by a record 97.5 million viewers – gives Cars.com a way to kick off that campaign in a big way.” Cars.com will have one 60-second commercial that will air during the second quarter. The spot will feature a new twist on its successful 2008 “Confidence Comes Standard” campaign. The campaign features car shoppers who are confident in their new car purchase because of the preparation they did on Cars.com. Their preparation keeps them from resorting to an outrageous “Plan B” scenario they initially thought they would need to get the deal they wanted from the dealer. Read more… [...]

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