
How you recruit and hire your dealership Sales, Internet and BDC professionals, sets the performance “tone” for your entire dealership. A few months ago I wrote “Change Please – Who We Hire and How We Hire“. In that article I introduced to you the concept of an effective Employee Life Cycle System (ELCS) – something very few dealers have in place to consistently refer to when recruiting, hiring and managing their employees. An ELCS is a systematic objective process that once implemented will help you to:
- Attract better qualified job applicants
- Decrease your recruiting time
- Conduct more effective interviews
- Effectively motivate, develop and manage your dealer employees (in less than 2 hours per year per employee!)
- Decrease the cost of your recruiting
- Decrease your turnover and the high costs associated with it…….
My four part series will provide you a comprehensive Employee Life Cycle System you can implement in your store immediately. In this first article I will address Recruiting – how to attract qualified sales and customer service professionals to YOUR jobs!
Lets get started!
Recruiting for your Dealership
Consistently recruiting top talent does not depend solely on luck. It takes planning. To “plan” a more effective recruiting campaign there are four key areas that need to be followed to dramatically improve your likelihood of attracting a higher caliber job applicant. These areas are:





Wendi Venable is the author of Finders Keepers “How to find and keep the best automotive sales and customer service professionals” and President of 











Jerry Thibeau is the President of Phone-up Ninjas a company focusing on effective phone training for today’s dealership. You can learn more about it here:
When speaking to traditional car people they make analogies of the Internet being a pesty animal that crawled in through the back door when nobody was looking. The funny part about this critter was that it didn’t come alone. It didn’t just walk in through the back door either. It came through every crevice in your house on the back of every individual on this planet! To continue calling it a creepy little pest is just sad. If you’re one of these people I feel sorry for you.


The “change” we as an industry are experiencing is going to require us to step it up with how we hire, who we hire and the way in which we manage our Sales, Internet and BDC personnel. In the past we have not given the attention needed to attracting, hiring and managing our sales and customer service people effectively, we have done it by the seat of our pants.
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