Opinions & Advice – Page 10 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Digital Dealer 16 Review with Kevin Frye

Do not stop. Do not pass Go. Do not collect two hundred dollars. Go directly to Digital Dealer 16 in Atlantic City! That’s right, many of us in the industry headed to the new location of the spring Digital Dealer conference to learn about new industry trends, to see great friends, and to gather with …

Best Practices Opinions & Advice

My entire dealer group just canceled Cars.com…Wanna Know Why?

Latest HOT Discussion in the Forums My entire dealer group just canceled Cars.com… We’re only 7 dealerships, but are one of the largest in New England. This is big for us because this is usually a dealership-specific decision. For them to force something onto the entire group is huge. Nothing against Cars.com, but we’re really …

Best Practices Opinions & Advice

Dealership Showroom Traffic vs. Internet Leads?

Latest HOT Discussion in the Forums Showroom Traffic vs. Internet Leads? I was hoping the DealerRefresh community could help with some insight on this and maybe additional data around a possible “growing trend”. I received this report from Autotrader and what stood out most to me was the data around showroom traffic vs. Internet leads. …

Best Practices Opinions & Advice

Social Media’s Greatest Strength is the Data that Few Dealers are Using

[highlight color=”#F0F0F0″ font=”black”]This is part 3 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a way …

Best Practices Opinions & Advice

How to attract Gen Y sales people

Latest HOT Discussion in the Forums How to attract Gen Y sales people? Hi everyone, 1st time posting here! Phone Ninja, I went to your class at NADA in New Orleans just a short while ago. Enjoyed it. I am trying to hire some GenY employee’s to work at my dealership. It’s been quite a …

Best Practices Opinions & Advice

Do You Use Custom Email Stationary?

Latest HOT Discussion in the Forum Do You Use Custom Email Stationary? Has anyone created or had someone create custom email stationery for their dealership. I want to create a piece of html stationery that has links to testimonials and why buy from us statements on like a sidebar rather than clutter up the message …

Best Practices Opinions & Advice

New Car Photos – Performance Stats and Ideas

Latest HOT Discussion in the Forum New Car Photos – Performance Stats & Ideas I wanted to share this with the DealerRefresh community. As several articles/studies (like the recent Cobalt Study) have pointed out NEW CAR PHOTOS are what the consumers like and want. I had a few large metro market dealers commit to taking photos …

Industry News & Trends Opinions & Advice

What Makes the ULTIMATE Dealership Website VDP?

I apologize to Dave Page and Dennis Galbraith for hijacking some discussion around an article Dennis wrote for their company blog titled “The Ultimate Vehicle Details Page”. I came across the article while breezing though all the noise within my subscribed LinkedIn groups, as I do each morning. Dennis hit hard on a very important …

Best Practices Opinions & Advice

Ford – Not Another OEM Mandated Digital Partnership Program

Latest HOT Discussion in the Forum Oh Great! Another OEM Mandated Digital Partnership Program Horror Story For months my organization combated digital marketing program hand-me-downs from Chrysler Digital that (originally) did little more than increase our cost per click and level of aggravation. It pleases me to now say that things between my organization and …

Opinions & Advice

A Product of Their Environment

You’re in esteemed company. I’m not sure if you know it or not, but if people’s bylines are accurate, you’re connected on Facebook and Twitter to 300 social media experts. You must really be doing something right. Truth is, everyone oversells their expertise. Our industry is no exception. This is both true for many consultants …

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Opinions & Advice – Page 10 – DealerRefresh

Digital Dealer 16 Review with Kevin Frye

My entire dealer group just canceled Cars.com…Wanna Know Why?

Dealership Showroom Traffic vs. Internet Leads?

How to attract Gen Y sales people

Do You Use Custom Email Stationary?

New Car Photos – Performance Stats and Ideas

What Makes the ULTIMATE Dealership Website VDP?

Ford – Not Another OEM Mandated Digital Partnership Program

A Product of Their Environment