A few days ago a friend of mine shared an article with me all about being busy. At first I thought, “I’m too busy to read this article, is there a 30 second video?” But, I was fresh off a lengthy conversation with him about being pulled in too many directions and the inability to simply say, “no”, so I read the article.
And, every word rang true.
Like you, I’m balancing too many balls in the air and hoping that I drop not one. While I will admit I haven’t actually implemented anything in that article I read regarding being pulled in too many directions, being too busy and simply saying no – I am a lot more aware of it and I would like to think that leads to change.
Turns out I’m not alone. According to Harvard Business Review this is called the More Bubble. The More Bubble is just what it sounds like – how much more can you pack into your life until it burts? For many of us, stuffing ourselves full is about bragging and not so much about busy.
We are more aware than at any time in history of what everyone else is doing and, therefore, what we “should” be doing. In the process, we have been sold a bill of goods: that success means being supermen and superwomen who can get it all done. Of course, we back-door-brag about being busy: it’s code for being successful and important.
Whatever will save our poor souls? Essentialists, that’s who. It’s hard to spot them in the wild – but, they can be seen enjoying another person’s company sans smartphone. Instead of scheduling a meeting, they schedule “blocked off” and get essential work done.
How do you become an essentialist you ask? Here are 4 steps (according to Harvard): [Read more…]
At most dealerships in North America, there is a huge gap in the free time available to people in different roles. Some people such as General Managers and eCommerce Directors could probably count the free minutes they get in a day on one hand. Other roles seem to have a hard time staying busy at all.
When I sold cars, the salespeople often fell into the category of those who had plenty of free time. Many would sit around waiting for the next up. Things have changed and many dealerships keep their salespeople busy with follow-up, online prospecting, training, and logistic activities. That’s not every dealership, but it should be. Before I get into the meat of this article, let me say that there is plenty to do in the digital age rather than waiting aimlessly for the next up over a cup of coffee and discussion about last night’s game. If you still have idle salespeople, fixing that is the first step.
Now, let’s talk about your time… [Read more…]
Do not stop. Do not pass Go. Do not collect two hundred dollars. Go directly to Digital Dealer 16 in Atlantic City!
That’s right, many of us in the industry headed to the new location of the spring Digital Dealer conference to learn about new industry trends, to see great friends, and to gather with a lot of old people wearing Depends (ok – that is a dig at the common age of most of the folks gambling in Harrahs, but more about that later…).
A bit silly flying into Philly? Perhaps, but that was the closest airport to Atlantic City, and there were a lot of complaints that the new venue was not simple to reach. Once you landed in Philadelphia, it was another hour and fifteen minute drive to Atlantic City.
While many of us rented cars, Digital Dealer was running a shuttle bus (thank you!). There was a direct flight on Spirit airlines flying into Atlantic City airport, but some of my friends who took that cheap flight had a 4 hour delay and a none to pleasant flight. Now that’s the Spirit! Oh, wait, I don’t think that’s what they meant…
Who Knows More: Google or Facebook?
Whenever I speak to dealers about the various digital marketing venues, there is one response that is certain and another that is hit or miss. When I mention the word, “Google”, it has been about four or five years since I’ve heard a dealer tell me that their presence there isn’t important. On the other hand, when I mention the word, “Facebook”, I get equally passionate responses from both sides of the spectrum.
Some see it as an important component that rests somewhere between Google and Bing on the value scale. Others see it as a complete waste of time for their dealership.
I apologize to Dave Page and Dennis Galbraith for hijacking some discussion around an article Dennis wrote for their company blog titled “The Ultimate Vehicle Details Page”.
I came across the article while breezing though all the noise within my subscribed LinkedIn groups, as I do each morning.
Dennis hit hard on a very important topic – The VDP. What makes the ULTIMATE Dealership website VDP? Lets focus on dealership website only for now.
Dennis highlights many of the important features that should be included in a performing VDP. Let’s take a look…
You’re in esteemed company. I’m not sure if you know it or not, but if people’s bylines are accurate, you’re connected on Facebook and Twitter to 300 social media experts. You must really be doing something right.
Truth is, everyone oversells their expertise. Our industry is no exception. This is both true for many consultants and is especially true for many of those automotive retail superheroes proclaiming themselves to be more impactful to their dealerships than they truly are. At dealerships, people are (incorrectly) judged by a few, different variables. We deem people successful based on:
- Their dealership’s sales numbers
- The volume & repetition of their voice on blogs/forums/social networking sites
- Their reputation
Now you’re thinking, “Beyond social media prowess, what’s wrong with believing someone is legitimate if their reputation or their dealership’s sales numbers support it? That’s EXACTLY what we should be holding people up to the light for, correct?”
I say, “yes and no.” [Read more…]
6. Internal marketing departments will continue to add specialists who focus on their individual areas of expertise. Highly focused automotive search performance officers will become integral members of the marketing teams. Dedicated social media individuals and/or small content teams will continue to expand and work closely with the marketing department, the search team and even the dealership staff to drive the socially aware ecosystem every store should have in place.
Kevin’s semi-annual Digital Dealer Conference Review
It’s early Thursday morning, 5:20 am to be exact, and as I wrap up another Digital Dealer conference, I figure I should start the day with a well-needed cup of coffee after another long night in Vegas. I close the door quietly and head up the hallway towards the elevator when I hear… wait? Is that someone snoring?
Sure enough, I find some strange guy passed out on the couch next to the elevator with his pants pulled down and his shirt pulled up. Wow, looks like another Wolf Pack wannabe had one heck of a good time in Vegas, I only wonder who was responsible for the “de-pantsing” (and yes, I almost took a picture, but I restrained). When I exit the elevator I tell the security guy he might want to go up to Floor 10 for a quick walk-around…
The good news is that the line at Starbucks is non-existent at this hour, and I get a cup of some dark roasted bold and take a seat to try and get my thoughts together when… well, let’s say I am joined by one of Vegas’ finest “hostess” girls, dressed in what looks like the shortest Minnie Mouse dress I have ever seen, and she is plenty friendly at this early hour. I politely share that I am not looking to “party” right now and I make a quick departure 🙂
Then… I run into one of my friends in the industry who I was out with the night before and I realize he is STILL out enjoying the night. Ladies and Gentlemen, ONLY IN VEGAS do you wake up to a morning like this. And with that, I present (cue music now…)
My semi-annual Digital Dealer Review… [Read more…]
Hum along with me – “It’s the Most… Wonderful Time… of the Year!!!”.
Wow, that Kool Aid I am drinking is strong, but I do look forward to seeing everyone for the fall conferences. After the best Digital Dealer yet this past spring, I am looking forward to what Digital Dealer 15 will bring to the table in fabulous Las Vegas.
Here are my humble recommendations on whom I am choosing to see, and of course I look for your input as well on the sessions you are looking to attend. I would also like to personally invite you to attend my session on Wednesday morning at 9:30 – take a moment to see my video preview below. I look forward to seeing you in Vegas…
My Recommended Sessions for Digital Dealer 15