Best Practices – Page 58 – DealerRefresh

It’s impossible to be even a casual DealerRefresh reader and not have come across a ZMOT discussion over the last year or so. For those of you still assuming that ZMOT is that new kosher malt beverage soon arriving in a delicatessen near you, the Zero Moment Of Truth (ZMOT) is that marketing concept guru’d …

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Now that we’ve covered the why and how, let’s talk about where to recruit the 1.7 million Gen Y employees in the workplace today. Obviously, the best ways would be to write a small indie film about a car dealer that premieres at the Sundance film festival, and/or have Obama visit your company. But if …

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According to Google Trends, email is more popular than beer, Lady Gaga, McDonald’s and American Idol… but not sex. Email continues to be one of the most cost-effective ways of staying connected with your customers, but it only works if you have your customers’ active email addresses (and their consent). Here are 12 ways you …

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When a dealer client asks me what CRM vendor I prefer, I first ask them what is it about their current CRM they’re married to that they don’t like. Why isn’t that relationship working out? Could it be they don’t value it enough? Maybe they don’t invest as much time and energy into it as …

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Congratulations to the Top 5 Winners!! Last month Contact At Once and DealerRefresh hosted a Best Practices for Dealer Chat contest asking dealers to submit their best advice and practices for gaining appointments and selling to a chat prospect. We wanted to know how successful dealers are converting their chat requests into showroom visitors and …

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The year is 1932 and you’re working at the Hawthorne Factory, a dusty, smelly factory just outside Chicago. You’ve worked the same assembly line for 20 years and have lived through countless lame brain ideas from management to squeeze out more productivity: hire more workers, buy new machinery, work longer hours….yeah yeah yeah, big deal. …

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