I often get the question “How can does one get their individual DealerRater reviews posted on their Dealerships Facebook Page ?” We’re referring to your dealerships fb page “Wall” and not a tab.

I decided to cut a quick video. It’s easier to show than write about it….

I know this might be a little 101 for some, but unless you know where to look for – it’s not too obvious and you need to know where to grab the URL from.

Are you posting individual DealerRater reviews to your dealerships Facebook Wall?

UPDATE: Our good friends over at DealerRater did watch this video and quickly took action on the suggestion we pointed out in the video. Now when you post an individual customer testimonial on your dealers Facebook fan page the DealerRater logo posts as well. Thanks Chip!!

Share the wealth!

Share the wealth!

I’m sure by now you’ve heard of foursquare and gowalla. They’re a location service-based social network; a cross between a friend-finder, a social city-guide and a game that rewards you levels of “badges” for “checking-in”.

Ok, that’s all good and fun right?

But now, Yelp has decided to jump in the game (I’m sure others will follow). Yelp is looking to make their current service even more interesting by adding a location based feature that allows reviewers to show how many times they have “checked-in” at a location while at the same time allowing users to write a review right from the Yelp mobile app.

You’re following me right?

Let’s say Mary Smith brings her Nissan 09 Maxima in for service. She finds herself waiting in the lounge 30 minutes past the intended time. Just as frustration sets in, the unfriendly service writer finally enters the waiting lounge only to let her know it’s going to be another 20 minutes (and forgets to apologize). Mary’s car is finally ready; she deals with an insensitive cashier and finally makes her way to her Maxima tightly parked between 2 other cars in the parking lot. As she approaches, she notices a scratch on the driver side front fender.

By now she’s had all she can handle and has determined that she’ll no longer be returning for service. She reaches for her iphone, fires up her mobile “check-in/review” social app and in less than 5 minutes has written about her whole experience before even leaving the dealer!

Mary just happens to have her Yelp and/or foursquare account tied into her Twitter and Facebook account. So not only will her negative review of this dealer be posted on this dealers Yelp business page but also automatically makes it’s way to her Facebook page and twitter stream. TRIPLE WHAMMY!!

Can this really happen? You bet it can.

If you’ve been reading DealerRefresh for any length of time, you have a keen understanding of the importance of your dealer’s online reputation. As this new wave of social/review app continue to surface, it’s going to be even more imperative that you have a pro-active and re-active reputation management process established.

Are you currently tracking your dealer reviews on Yelp and other social business review websites?

Share the wealth!

Search “Car Dealer Review Websites” in Google and your results are something like this…

How do they rank using Compete.com?…

Comparing review sites exclusive to car dealers ONLY.

Are you using these sites to your advantage, and if you are..which one(s) are you leveraging or watching?

Share the wealth!

If word of mouth is the most trusted form of advertising, what has the Internet done to extend its power?  Why is the traditional business approach to fear it?

In 2007 Jeff wrote an article about whether dealers should be using Social Media – you know…those facebook, myspace, and twitter sites.  Here we are 2 years later and I am finding quite a few dealers on all of these mediums!  Forget whether you agree with dealers being there or not, and let’s talk about how you track what is going on around your brand.  I think we can all agree people are using these sites to talk about you.

What are people saying about you on blogs and forums?  What are they tweeting while they’re sitting in your F&I office?  Did you just get flogged on Google?  How do you find out?

Share the wealth!