It’s not just about branding. It’s about FOOT traffic!
This is the last part in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit.
It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a way that can help them sell more vehicles and drive more service customers.
Over the last few months as we’ve explored some best practices surrounding social media marketing for the automotive industry, we’ve learned that there are three stages to a strong presence, that its goal should be to drive more business, and that the data is the key to taking full advantage of the platforms. Now, we’re going to finish it up by discussing the easiest way get the value out of social media: using your dealership staff to take your presence up a few notches.
By “easiest”, I’m not saying that it’s easy to get the buy-in necessary to make it effective. That’s the hardest part. Thankfully, it only takes a handful of employees, particularly in sales and the service drive, to make a huge impact. If you can get a few people to start participating (and sharing this article with them can be a great first step) then the success you are able to generate as a result will get more people to want to be involved.
Let’s start with the village… I mean dealership.
It Takes a Dealership
In 2007, Democratic Presidential hopeful Hillary Clinton said, “I still believe it takes a village to raise a child.” She was referring to the book she published a decade early as First Lady titled It Takes a Village: And Other Lessons Children Teach Us. I didn’t read the book. I don’t necessarily agree with the concept. I do, however, believe that the premise holds true for building up a powerful presence for a dealership on social media.