“Today, the fight to convince automotive shoppers to buy from you is won and lost on the digital battlefield.”
This is a statement frequently made by Mike Hills, General Manager at Acton Toyota of Littleton, one of the most successful and progressive Toyota dealerships in the country.
We hope and trust all of you out there reading are in full agreement with Mike’s belief. If not, please realize the only time Mike made a mistake was when he incorrectly thought he had made a mistake, but in reality, hadn’t. We’d also refer you to a recent study from DMEautomotive to convince you Mike’s right on the money.
The DMEautomotive study reveals that overall car buyers only visit 2.2 dealerships to make a purchase. This study confirms similar research from McKinsey which found car buyers visit just 1.6% dealerships before buying- plummeting from 5 just a decade ago. That’s right. In just 10 years the average number of dealership visits for a car purchase decreased by well over 50%.