Best PracticesDealership Communication ToolsDealership Marketing

Watch these Three Dealers Use Video To Help Sell More Cars

Dealerships all over are using videos as a way to wow prospects and customers. And why not? Statistics show that, after watching a video, 49% of shoppers visited a dealer (according to the Milward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013), and video sells more cars (according to a recent article in …

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Dealership Communication ToolsDealership MarketingIndustry News & Trends

Is Video Without a Personal Touch to be DOOMED?

Watching Video From a Mobile Device Has Become the Norm. Creativity lives everywhere in this ever-advancing digital dealer world. One area where creativity is not only growing, but also prospering, is video. Video has quickly taken over how we consume information. Over the last year how many Harlem Shake videos did you watch? Over the last …

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Best PracticesDealership MarketingOpinions & Advice

6 Predictions That Will Impact Automotive Retailing in 2014

Every year I like to have some fun imaging what’s in store with the future of large scale marketing and technology trends and how it may affect dealerships, consumers and possibly the industry. This is the most exciting list I’ve put together yet – and with that, I give you my Carstrodamus 2014 picks that may have the …

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Best PracticesDealership MarketingOpinions & Advice

Google Introduces Their New Review Monitoring System

Latest HOT Discussion in the Forum Blumenthal Reports – Google Introduces Review Monitoring System Mike Blumenthal (the KING of local marketing) reported today, “Google Intros the Mother of All SMB Review Monitoring Systems” According to Mike, “The system, a new module for the updated Places for Business Dashboard, not only shows Google based reviews to …

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Gears The Three Stages of Social Media
Gears The Three Stages of Social Media
Best PracticesDealership Marketing

Social Media Can (and should) Be a Business Driver

  [highlight color=”#F0F0F0″ font=”black”]This is part 2 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a …

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Best PracticesDealership Communication ToolsDealership Marketing

Which Car Shopper Wants Their Ass in Leather?

Every month, millions of potential customers search the web for used vehicles. Contained within those searches is extraordinarily powerful data that can transform the way we sell cars. When a customer filters by specific features, they are telling us their hot buttons. When they submit a lead they are making an even stronger statement about …

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