Best PracticesDealership Marketing

Why We Said No to Yelp Ads Twice: In Response to Yelp’s Dylan Swift

  Dylan Swift, Yelp’s Director of National Marketing, spoke this morning at the Driving Sales Executive Summit to a predictably tepid audience. The presentation included a lot of the same old statistics we’ve seen about the rise of mobile trends, and then abruptly ended. Charlie Vogelheim, looking dashing in his velvet tuxedo jacket, asked a …

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Best PracticesDealership Marketing

Reputation Conversion, What’s Your Success Rate?

  Reputation Management is evolving very quickly. Nearly 3 years ago, Google introduced Local Listings and, with it, the corresponding signals pointing to the increased value of consumer sentiment. The importance of reviews and social engagement has never been higher. Dealerships have flocked to solutions of various types; some partially supported by vendors, others supported by complete platforms. As …

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YouTube Generation C
YouTube Generation C
Best PracticesDealership Marketing

Authenticity for Car Dealers: Engaging Generation C

In response to Jordan Hyatt’s Presentation at Digital Summit at Mountain View At the Digital Summit at Mountain View, Jordan Hyatt, Google’s Senior Product and Solutions Specialist of Automotive, gave a presentation called “The Power of YouTube: Video for Dealers,” in which he discussed the concerns of Generation C: the YouTube Generation. Mr. Hyatt called …

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Dealership MarketingIndustry News & Trends

Cobalt Delivers A Personalized Consumer Experience Online

Car dealers have been promised that Big Data will be enhance their businesses yet for the most part, there have been few products delivered at the automotive retail level. Dataium was one of the first companies to offer car dealers insights based on the millions of data points collected by Dataium from Internet car shoppers. …

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