Dealership Marketing – Page 33 – DealerRefresh | DealerRefresh Automotive Dealer Forums

How to Reach the Mobile, Millennial Buyers

How to Sell to Younger The Generation Using Mobile Both your current and future buyers are mobilized. Almost the entire millennial generation will have mobile phones by the end of the year, 75% are expected to use smartphones and 8 in 10 affluent consumers over 21 already do. Mobile is even strongly embraced by …

Best Practices Dealership Marketing

Instagram Video: Curtains for Vine?

Instagram VS Vine Video – and your dealership This afternoon, Instagram rolled out a major update that supports the creation of 15 second video clips, which raises the obvious question — what does this mean for Vine, which everyone describes as “like Instagram, but with video?” Interestingly, at around the exact time I saw Instagram’s …

Best Practices Dealership Marketing

As The Dust Settles From The Social Media Whirlwind…

As The Dust Settles From The Social Media Whirlwind, Car-Selling Strategies Emerge It’s hard to call the changes that have happened in automotive social media over the last five years an evolution. The medium was gone from promising to enigmatic, from simple to impossible. It was something that every dealer had to do before being …

Dealership Marketing

Why Millennials Aren’t Buying Cars – with Lindsey Kirchoff

Why Millennials Aren’t Buying Cars from Lindsey Kirchoff A community member asked me yesterday where they could find some great information and research around GenY and Millennials. The frist thing that came to mind was Lindsly’s presentation on Why Millennials Aren’t Buying Cars. One of my favorite stats from the presentation – “46% of 18-24 year …

Best Practices Dealership Marketing Industry News & Trends

Location Targeting: Engaging the mobile car shopper when the timing’s right

Remember those Apple iPhone ads for Siri? “Siri, remind me when I get home to take out the trash”. Admittedly Siri has had her bad PR as of late – more useful as a tool to raise blood pressure than provide convenience. While we can debate the usefulness of Siri, I want to focus your …

Dealership Marketing Opinions & Advice

The Competition Becomes Counterproductive

Dealership Marketing

Facebook Testing Ads, Reviews, Drilling Down Search

Facebook has been very busy lately– figuring out how to monetize Graph Search, while improving its functionality. The process of monetizing Graph Search comes as a welcome addition for Facebook investors. Facebook currently has a limited monetization focus with search ads, which are not targeted to the user’s search criteria. Instead, standard targeting and retargeting …

Best Practices Dealership Marketing

Brand Transition Notes: A Google Timeline

As you might have heard, we’ve been busy here in the land of Oz. On April 1st, 2013, Suzuki of Wichita became Subaru of Wichita, which meant we had a lot of switching to do. In the digital realm, I was most concerned about our listings across Google properties, and I’ll be the first to admit–I didn’t do …

Ten Imminent Google SEO Changes

Stop what you’re doing and watch this video from Google’s Matt Cutts. It isn’t often we’re given the opportunity to hear about what changes are coming in updates. Google’s Ten SEO Changes Are Coming: Major Penguin Update Advertorial Spam Spammy Queries Being Looked At Going Upstream At Link Spammers More Sophisticated Link Analysis Improvements On …

Best Practices Dealership Marketing Industry News & Trends

Facebook Graph Search…What Next?

Facebook Graph Search – How Should Your Dealership Prepare? I’ve written in the past about optimizing your Facebook business page for Facebook Graph Search. Graph Search is Facebook’s most recent search tool iteration, helping users make connections to existing people and places that were previously difficult to find. With a clean interface and natural search capabilities, Graph Search …