Dealership Marketing – Page 36 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Dealership Marketing Industry News & Trends

Dealers – Are You Prepared for Facebook Graph Search?

On January 15th, Facebook announced a feature launch that dramatically changes the way consumers use the world’s most popular social networking site. Facebook Graph Search (FGS) is a natural-language search tool which, to date, has only been released in Beta. Currently, not all Facebook content is searchable, and only a small group of people …

Dealership Marketing

How Social Media Pays Off

A little proof in the Social Media pudding? A great post in the forums with @subi101 dlrfr.sh/WFGKEp — Jeff Kershner (@dealerrefresh) January 25, 2013

Dealership Marketing Industry News & Trends

Automotive News Pokes at GM for their Mandates Reputation Management

Latest HOT Discussion in the Forums GM Mandates Reputation Management Throwing more fuel to the fire – did anyone see the article Automotive News published today? Automotive News speaks Greg Mays of Greg Mays Chevy in Texas. A few quotes from the article but follow the link below to read more… Enough mandates, already! – IT …

Dealership Marketing

Google Jelly Bean SERPs – a Treat for Some!

Google’s new Jelly Bean SERPs SERP’s are the key to consumers finding your dealership online. It’s no surprise that Google is the SERP-master when they own 88% of all search traffic. Google SERP’s are evolving quickly in the mobile world. Roughly 60% of a dealer’s SERP traffic results from searches of the dealer’s name. …

Best Practices Dealership Marketing

Dealers – Reaching Out with Instagram

[highlight color=”#fde1c3″ font=”black”]Let’s give a warm welcome to Aaron as we host his first article to the DealerRefresh community. For those of you that don’t know Aaron, he’s the Social Media Manager at Suzuki of Wichita. When others are talking about social media, Aaron is breaking boundaries and making it work for the dealership. Welcome aboard …

Dealership Marketing Industry News & Trends

Can Reviewers Say Anything They Want About Your Dealership?

How many of us have found ourselves incredibly frustrated when we received a negative review for our dealership that was blatantly false? Are reviewers of your dealership allowed to say anything they want – even if it is untrue? As Americans, each of us is fortunate to have the right to free speech. The Internet …

Best Practices Dealership Marketing

65% Move On To The Next Dealership – When You Don’t Answer The Phone

The dealer across the street requests an appointment on 57% of sales calls. Right now in your dealership, most of your sales team isn’t doing what they should be. This is a shocking revelation, I know. In July I wrote about how most dealerships struggle to get inbound phone leads connected with someone who can help them. …

Best Practices Dealership Marketing Industry News & Trends

3 Ideas To Keep Your Email Marketing Off The Naughty List

Nothing Says Christmas Like an Overstuffed Inbox Remember the seasonal golf store in the mall that you bought a gift from last December? Chances are you haven’t heard from them all year but right now they are re-opening and it is just a matter of time before you start getting their weekly emails. Or what …

Contact At Once! 2012 Dealer Survey Results

This year, Automotive chat vendor Contact At Once! will manage over 4.5 million website chats between consumers and auto dealers, 33 times the number generated just five years ago. Given the increasing use of chat in automotive, it’s not surprising that many dealerships have questions about the implementation of website chat and its benefits. Between …

Don’t Allow Social To KILL Your Conversions

First, let me begin this post by saying I have much love for Facebook. After much observation I’ve determined that Facebook targeted ads pull in more leads than many other marketing tactics for local dealers. However, when I got an email from one of my own employee’s the other day extolling the values of a …