Best PracticesDealership Marketing

A Better Analytics Tool To Improve Customer Experience & Conversion?

Using ClickTale to Improve Conversion While building our new website, www.actontoyota.com, we were continually asking ourselves a number of questions in an effort to create a site that ultimately improves page layout, enhances the visitor experience and, above all, increases conversion rates. For example, we asked ourselves: What can we do to improve our pages’ …
Dealership MarketingIndustry News & Trends

Cobalt Study Reveals Car-Shoppers Shop at Least 8 Dealer Websites

According to new data from Cobalt’s car-buyer intelligence database, car-shoppers visit a minimum of eight dealer websites, with some visiting as many as twenty in a single day. With so much competition, what’s a dealer to do to win the sale? Start by putting yourself in the consumer’s shoes. We’ve all fallen victim to “couch …