Dealership MarketingOpinions & Advice

What the $@?! Happened To Our Reviews on Google?

What has happened to all those Google reviews? Are review stations at the dealership (despite Google initially saying it was Okay) the culprit? If you’ve never read this thread that Ed Brooks started months ago over in the forums, I would encourage you to do so – “Mike Blumenthal on Onsite “Review Stations” and Google” Additional …

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Best PracticesDealership Marketing

Mobile App Promotion – No Longer Optional!

5 Ways to Promote Your Dealers Mobile App Mobile app promotion was easy in 2008. App developers could submit their application to Apple app store and compete amongst the thousands of other apps for user’s attention. “Thousands” being 10,000. End of 2008 – five months after the mobile app store launch only 10,000 total iPhone apps existed. If …

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Best PracticesDealership Marketing

A New Way To Track New-Car Online Advertising Performance

Tracking your new-car internet advertising performance We’ve gotten great feedback on our site changes and enhancements to our franchise ad package so far (although more feedback, pro or con, is always appreciated). The new-car shopping experience on the site will continue to evolve through the rest of the year and into 2013, but in the meantime, we’re focusing …

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Best PracticesDealership Communication ToolsDealership Marketing

The Next Giant Leap For Dealership Websites

Dealership websites that track online shopping behavior If you have purchased goods on Amazon.com recently, take a minute to go back to their website. Did you notice that it recognized who you were and even made recommendations for you to consider purchasing today? If you book travel online, sites like Expedia and Travelocity are designed …

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image of IOS6 Passbook
image of IOS6 Passbook
Dealership Communication ToolsDealership Marketing

What Apple’s New Passbook Means for Your Dealership

I don’t think I’m alone in viewing Apple’s rumored “iWallet” as a game changer. The first iteration, released Monday, is called Passbook.  The concept’s simple. Right now you use your smartphone for phone calls, web search, directions, reminders – everything.  Just as we slowly eliminated the need for a phone and PDA or a phone …

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Best PracticesDealership MarketingOpinions & Advice

Dealership Employees Blogging in the Land of Unicorns and Rainbows

Wouldn’t it be great if your dealership had a staff full of employees that could not only sell and service each customer with excellence, but also create optimized engaging content for your dealership’s blog? I was reading a post by Kathi Kruse over on DrivingSales earlier this week. The article is titled “Poof! Your Last …

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