Dealership Communication ToolsDealership Marketing

Drive Better Digital Marketing Decisions With Geo-Coding

How far, on average, are your customers willing to travel to purchase their next vehicle from your dealership? For those of you out there in digital dealership land looking for a way to get absolutely buried in insane data diving that provides easy, actionable, results, boy do I have your fix! Geo-coding. Geo-coding is the …

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Best PracticesDealership Communication ToolsDealership Marketing

How to Install Your CRM Lead Values into Google Analytics

For Part 2 of this Tip You’ll need to have the Internet Lead Provider Report with the Values Per Lead source handy in addition you should be logged into the Store’s Google Analytics Account under the Admin > Goals section and also have a browser open to the Dealership Website. You might want go through the …

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Best PracticesDealership Communication Tools

Inactive Emails Can Lower Your Results by 40%

Most dealerships are actively trying to collect email addresses from their prospects and customers because email marketing continues to be one of the most cost-effective marketing options there is. But, as your email list grows, it is important to know that bigger isn’t better. In Acxiom’s report: “Email Marketing and Mobile Devices: A Survey of …

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Best PracticesDealership Communication ToolsDealership Marketing

Using Your Dealer CRM and Basic Math To Assess Your Lead Providers’ Value

[highlight color=”#F0F0F0″ font=”black”]In part 1 of this 2 part series, Dealership Staff learn how they can use their CRM to understand the Value of Each Internet lead. This helps dealers better align their digital marketing efforts and hold their lead providers and hold your BDC more accountable. In Part 2, dealers will be shown how …

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Best PracticesDealership Communication ToolsDealership Marketing

An Often Overlooked Lo-Tech Pitfall of Hi-Tech Dealerships

Examples of poor follow-up techniques to “internet leads” are a dime a dozen. And while it can feel like a waste of time to keep following up with an unresponsive lead or prospect, have you ever asked yourself – is their “unresponsiveness” the result of something you did or did NOT do right? You only …

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Best PracticesDealership Communication ToolsDealership Marketing

Watch these Three Dealers Use Video To Help Sell More Cars

Dealerships all over are using videos as a way to wow prospects and customers. And why not? Statistics show that, after watching a video, 49% of shoppers visited a dealer (according to the Milward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013), and video sells more cars (according to a recent article in …

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Dealership Communication ToolsDealership MarketingIndustry News & Trends

Is Video Without a Personal Touch to be DOOMED?

Watching Video From a Mobile Device Has Become the Norm. Creativity lives everywhere in this ever-advancing digital dealer world. One area where creativity is not only growing, but also prospering, is video. Video has quickly taken over how we consume information. Over the last year how many Harlem Shake videos did you watch? Over the last …

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Best PracticesDealership Communication ToolsOpinions & Advice

Online New Car Pricing Myths Debunked – Autotrader.com Study

Latest HOT Discussion in the Forum Online New Car Pricing Myths Debunked AutoTrader recently revealed information from a study they did on Online Vehicle Pricing. Read the full article here. According to the study, new vehicles priced below MSRP get 34 percent more page views than those priced at MSRP. AND, those page views equal …

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