Industry News & Trends

The Weekly Refresh – Text advertising and the YouTube Generation

GenY says no to text message advertisements – A recent poll conducted my Maritz Research revealed that almost two out of three GenX respondents (65%) said they were “unlikely to or would definitely not subscribe” to offers solicited via cell phone text messaging. Lillie Guyer over at WardsAuto.com wrote and article “Calling All Customers” while …
Industry News & Trends

The Weekly Refresh – Dealer Synergy, HotSwap, SEO, Twitter.

Quite reading DealerRefresh and wrap up the month STRONG!! Sean Bradley, CEO of Dealer Synergy will be presenting a training session for General Managers, Internet Sales Professionals, Sales Managers, BDC and CRC Managers. This Synergy Session is being held at the Renaissance Long Beach Hotel. Good Stuff!! HotSwap To Enter Used Car Market – Think …
Industry News & Trends

The Weekly Refresh – ThinkDigital07, CallCommand, MyRide.com

I hope everyone had an eventful June and July 4th!! Made some money and pushed some metal. Here is The Weekly Refresh: Jumpstart Automotive Media’s VP of product development addresses the key automotive concerns discussed at ThinkDigital07. When 35 members of the publisher, agency and auto dealer communities gathered in Napa recently for Jumpstart Automotive …