Refresh Fridays with Steve Stauning, Ryan Gerardi, Tom LaPointe, and Jeff Kershner
Refresh Fridays with Steve Stauning, Ryan Gerardi, Tom LaPointe, and Jeff Kershner
Best PracticesDealership Communication ToolsDealership MarketingIndustry News & Trends

Introducing the Refresh Fridays Weekly Broadcast Series on DealerRefresh

[highlight color=”#f4b945″ font=”white”] Join the Conversation in the Dealer Forums [/highlight] Earlier this year we began experimenting with a new broadcast concept. The idea was to conduct a periodic live broadcast that was casual and fun yet productive for us and for the audience. After a few tests, Refresh Fridays was born. “Refresh Fridays” is a recurring …

Read more…

Dealership Communication ToolsIndustry News & TrendsPR Announcements

Cars.com Enhances Car Shopping Experience With Latest Feature, Salesperson Connect

CHICAGO, September 12th, 2017 – Cars.com is announcing its latest car shopping feature, Salesperson Connect, which helps connect dealership salespeople directly to in-market shoppers before visiting the dealer lot, creating a more personalized car shopping experience for consumers. DealerRater, a Cars.com company, launched DealerRater Connections earlier this year to help connect consumers directly with dealer salespeople through …

Read more…

Dealership Communication ToolsIndustry News & TrendsOpinions & Advice

The Autonomy Quatrains ….a Reality Check.

Nostradamus would be having a field day. When pondering the impact of Autonomous Driving Vehicles, the predictions about the future of automotive (and the resulting impact to society) are, if anything, vast. In a world that requires constant content, everyone has an opinion and the ability to publish their opinions. So they do. The Unbridled …

Read more…

Industry News & TrendsPR Announcements

TransparencyAI Acquired by Semcasting

Bringing Deterministic Attribution to the Auto Industry NORTH ANDOVER, MA – (August 23, 2017) – Semcasting, creators of the patented IP targeting technology Semcasting Smart Zones®, today announced the acquisition of Orlando-based Transparency AI (TAI), an automotive marketing attribution company. The transaction was a purchase of assets for an undisclosed amount. Since September 2015 Semcasting …

Read more…

Dealership Communication ToolsDealership MarketingIndustry News & TrendsPR Announcements

LotLinx Integrates with VistaDash, a Premier Marketing Analytics Tool

Strengthens TURN and Gives Dealers More Efficiency in Tracking and Measuring Results CHICAGO, August 17, 2017 — LotLinx, the leading VIN-specific digital marketing solution for the auto industry, today announced its collaboration and mission with VistaDash to give dealers unbiased marketing metrics and greater insight into how to better achieve their business goals. VistaDash is …

Read more…

Dealership MarketingIndustry News & Trends

Cars.com Testing VDP Lead Form Featuring Sales Employees

Today Cars.com announced a possible HUGE CHANGE to their VDP. IF you’re signed up with DealerRater’s “Connections” feature, your Cars.com VDP is in for a possible HUGE change!! Take a look… DealerRater Connections on Cars.com DealerRater Connections on Cars.com This is what I call… a “Ballsy” move. And DAMN I LIKE IT!! Being a proponent …

Read more…

Best PracticesDealership Communication ToolsIndustry EventsIndustry News & TrendsOther Stuff

Digital Dealer 22 Review with Kevin Frye #DD22

Can Peyton Hoffman Keep Me from this 5-Hour Energy Drink & another Digital Dealer review? Woo hoo! It’s spring break! I mean – “Hey boss, is it OK if I go to Digital Dealer 22 in Tampa to learn about the latest and greatest in automotive digital?” Use your noggin knucklehead! The last approach might be …

Read more…

Industry Metrics and Influence Drivers That Simplify Attribution
Industry Metrics and Influence Drivers That Simplify Attribution
Best PracticesDealership MarketingIndustry EventsIndustry News & Trends

Simplifying Attribution to Propel Efficiencies and Profits

Despite changing consumer behavior patterns, many if not most dealers continue to evaluate third parties only on “hard lead” measures and discount others forms of influenced purchase behavior. Consumers want to be in control of their experience and they are reluctant to provide their contact information because they fear the repercussions of unwanted marketing and …

Read more…