What do you think? Any truth in this??

Follow Select Attendees of NADA 2010 & the Digital Marketing Bootcamp

If you are an attendee of the NADA 2010 Convention and/or Digital Marketing Bootcamp — use the comments below to request to be added to the list (if you are not already on the list).

Restrictions: You must be attending NADA or Digital Marketing Bootcamp and tweeting LIVE to be added to the list. No RSS feeds and automatic updates from other sources!

Enjoy!!

UPDATE: List has been closed until next year. Don’t forget Cars.com DealerAdvantage did a great job with video interviews on the mood and “Buzz” of NADA 2010 — check them out.

A recap of the first day of NADA’s 93rd annual convention & expo in Orla…   more

A recap of the third day of NADA’s 93rd annual convention & expo in Orla…   more

In this video, Eric Miltsch, internet director for Auction Direct USA, d…   more

What was the Dealer Mood at…

In this video, Ralph Ebersole, a Cars.com automotive consultant, describ…   more

You can always search the #2010NADA on Twitter to follow any and all tweets that included the hashtag.

–-In this video, Ralph Ebersole, a Cars.com automotive consultant, describes the optimism at this year’s NADA convention and the opportunities for sales growth dealers have in 2010.   less

DealerRefresh welcomes new sponsor – PCG Digital Marketing

The Pasch Consulting Group (PCG), a new sponsor of DealerRefresh.com, announces a change in their corporate identity and branding strategy. The company will be known as PCG Digital Marketing with their new logo and automotive marketing products to be unveiled in Orlando at the 2010 NADA Conference. All of their forthcoming marketing elements will also be branded with their new tagline, ‘Strategic Digital Marketing’.

According to CEO Brian Pasch, the rebranding of his formerly self-titled company reflects their rapid growth in the marketplace as well as their ability to provide a comprehensive team approach to digital marketing solutions for a very diverse range of clients. As PCG has grown to over 30 employees, the company has expanded its staff with talented digital marketing professionals.

“When we reviewed our business growth over the past four years, Search Engine Optimization and Website Design are just two of the services we provide. The term ‘digital marketing’ better reflects the scope of services we can implement for our clients that includes social media, paid advertising, branding, reputation management and strategic digital marketing services,” adds Pasch.

According to Pasch, each strategy is custom tailored to the client’s goals and budgets. “We are a partner at the marketing planning table to see which digital strategies can bring the most benefit to the client and that have a strong ROI.”

Coinciding with the name company’s rebranding is the promotion of Matthew O’Such to VP of Sales and also the addition of Tom Cowell as VP of Business Operations. The name change and shift in staff is consistent with CEO Brian Pasch’s commitment to providing excellent customer service and support as their clients leverage the ever-changing opportunities that exist today in digital marketing.

More information can be found online http://www.pcgdigitalmarketing.com

DealerRefresh welcomes new sponsor – Dealer e-PROCESS

Dealer e-PROCESS believes your website should always be selling. That’s why they’ve designed their platform around capturing leads from customers visiting your website.

Their iAutoweb is the next generation website platform

iAutoweb has comprehensive reporting and analytics tools to help you see where those leads are coming from and how often. In addition to this, they offer Social Media Integration, Call Tracking, Automated Specials, SEO and more.

“We know what it takes to have the competitive edge. We build traffic to your website, build the tools to interact and capture leads from those visitors, letting you close the deals.”

Dealer r-Process has also introduced their “Rapid Response” service. Stop the clock and return your potential customer a personalized email responses in under 10 minutes.

About Dealer e-PROCESS

To read more about Dealer e-PROCESS and their services , click here.

Wishing everyone a Fantastic Holiday Season
and looking forward to am exciting 2010!

UPDATE!!

What Cool Tech Gift did you get for the Holiday?

Comment over in the Forum!

DealerRefresh Welcomes a new sponsor – Dealix

Dealix provides dealers with the most efficient way to connect with new and used car buyers who are researching their auto purchases on the independent sites across the Internet.

The Dealix Lead Platform

Dealix’s state of the art Lead Platform sources, validates, and delivers high quality leads fast. Dealers benefit from the significant investment Dealix has made in our platform.

• Faster Lead Delivery: Nearly 90% of Dealix leads reach our customers in fewer than 30 seconds, enabling them to respond to consumers’ requests for information without delay, which provides a better overall consumer experience and leads to faster sales.
• Reduction in Delivery of Duplicate Leads: Platform enhancements include additional processes to recognize customers requesting more than one auto quote, and to ensure that dealers are not served duplicates.
• Quality Controls: The Dealix Lead Platform incorporates TARGUSinfo On-Demand Lead Verification Services^TM to confirm the consumer’s name, address, and phone number contained in all leads.

The Dealix Quality Pledge™

To read more about Dealix lead services and  their Quality Pledge, click here.

DealerRefresh Welcomes a new sponsor – ClickMotive

ClickMotive delivers the powerful combination of website design, video, and dynamic search – in a single product, on a single platform, for one low cost, using 100% in-house technology. Led by the former owners of Third Coast Media and the former Vice President of RWS, ClickMotive combines powerful tech savvy with years of experience at all levels of the automotive industry.

Their FUSION™  website plateform combines the power of the Web, Search, and Video – together in one product – and exclusively for the automotive industry. At all levels, — dealer, group, regional, and national  – FUSION™ lets you control content, incentives, video, marketing, specials, SEO, SEM, inventory, and more.

To read  more about ClickMotive and their services, click here.

Happy Thanksgiving !! From my table of turkey to yours.

Every 3 months or so I like to do a quick post to thank our DealerRefresh sponsors,  but before I get into thanking our sponsors I want to seriously thank YOU; our DealerRefresh readers and contributors.

Thank YOU for making the DealerRefresh Dealer Forums a true destination for us DEALERS. If you’re familiar with forums, it usually takes some time to get one going and most fail before they even get started. This obviously have not been the case. We consistently have a steady stream of new subscribers. The best part is over 80% of the subscribers are dealers; Internet Sales Mangers, New and Used car managers and even dealer principles. Yes, we even have several vendors involved but I’m happy to say, most have done a great job and providing great information and answering questions with out getting into a Huge sales pitch like you find in other forums.

Someone said.. “DealerRefresh is like Digital Dealer every day” – We’ll take that as a compliment!

The DealerRefresh Dealer Forum has become a great place for us (dealers) to ask questions like…

Follow these 4 simple steps and win a FREE flip video camera.

If you are attending the 7th Digital Dealer Conference in Nashville Tenn. and would like the chance to WIN a FREE Flip minoHD video camera courtesy of DealerRefresh and now DrivingSales, we’re going to make it really simple for you. This will be the easiest you ever enter!!

Note: For anyone that isn’t familiar, the Flip minoHD it’s a slick little devise. I use one all the time.

During the 7th Digital Dealer Conference, myself and Jared be tweeting and at some point during the conference,We’ll tweet our location; something like this..