Are You an Internet Ninja Warrior…or a 90 lb. Weakling?
The recorded webinar isn’t a short one. Matter of fact, it’s 1 hour and 56 minutes long. But for anyone looking for great (and maybe no-so-great) examples of customer follow-up by email, phone and text – this is one webinar that will have you wanting more, even after almost 2 hours.
If you missed this exciting, power driven webinar last week that DealerOn and Jerry Thibeau put together, no worries because a video recoding of the session is right here, above.
What makes this webinar so exciting?
Each panelist…
BILL PLAYFORD from Dealer Knows Consulting ERIC MILTSCH from Driving Sales JEFF KERSHNER from DealerRefresh / HookLogic RALPH PAGLIA from Automotive Digital Marketing GRANT CARDONE automotive industry Trainer
…reviewed one or more previously dealer submitted lead follow-up processes consisting of email, phone and video. The Panelist then reviewed, offered feedback and voted for the best.
One skilled Internet walked away with $1000 in cash!
Watch the webinar to find out who wonand why, then give a SHOUT OUT in the comments. We want to hear from you!
ARE YOU AN INTERNET NINJA WARRIOR…OR A 90 LB. WEAKLING?
If you’re a Internet Warrior, you could WIN $1,000!! Read below to find out how.
The first response to a lead can be the difference between gaining the opportunity to your next sale or NOT.
This 1-hour webinar with Jerry Thibeau from Phone Ninjas and DealerOn could be the most exciting webinar you will attend all year! Jerry has assembled an amazing group of industry experts who will help you take your Internet departments skill set to a whole new level.
JOE WEBB from Dealer Knows Consulting
JARED HAMILTON from Driving Sales
JEFF KERSHNER from Dealer Refresh
RALPH PAGLIA from Automotive Digital Marketing
GRANT CARDONE a legend in the automotive industry.
Over 100+ years of experience all on the same webinar!
Each panelist will review one lead submission and offer their thoughts on how that salesperson could have delivered a more powerful message. Upon the conclusion, the finalist will be put into brackets and the voting will begin.
One skilled Internet representative will walk away with $1000 in cash. Will it be you?
To be considered for the contest and to have your leads reviewed by an industry expert, please treat the following information below as an actual customer:
Skip Miller
skip@phoneninjas.com
Cell: (980) 272-8688
Skip is interested in a new four door sedan. Something under 45K
Pretend the information above is a fresh lead in your CRM and let’s see if you’re an “Internet Ninja Warrior” or a “90 lb. Weakling”! Put Skip Miller on your follow-up plan and let’s see if you have what it takes to convert an internet lead to a sale! To be considered, please submit no more than one lead per dealership by April 15th.
Join eDEALER SUMMIT on April 10, 2013 in Bloomington, MN
Kick off the selling season with all the tools to be successful! Join us for the Minneapolis eDealer Summit at the Hilton Minneapolis/St.Paul Airport — Mall of America, on April 10, 2013, for a day of quality digital marketing education.
Attend the Minneapolis eDealer Summit for 360 degrees of e-commerce solutions: search, SEO, SEM, websites, analytics, CRM and sales. It is a full day of education, networking and problem solving with cutting edge digital companies, round table discussions and a cocktail reception.
When: Wednesday, April 10, 2013 Time: 7:30 AM to 6:30 PM (CDT) Where: Located at the Hilton Minneapolis/St. Paul Airport Mall of America in Bloomington, MN
Dealers, GMs, GSMs, e-Commerce Directors, Internet Sales Managers, CRM Managers, and BDC Managers you cannot afford to miss this one day event! Industry leading speakers, like Grant Cardone and Peter Leto from Google, will discuss current trends and the skills and tactics needed in order to have a strong digital marketing presence.
Topics include: Social Media, Organization, Online Sales, Website, SEM, CRM, SEO and more!
I’m really excited to announce that Kijiji Autos is hosting their first annual dealer conference just north of the border in beautiful Toronto, ON. DealerTalk takes place on March 7th at the brand new Four Seasons hotel located in trendy Yorkville.
When: Thursday March 7th 2013 Where: Four Seasons Hotel in Yorkville Toronto, ON
Greater New York Automotive Dealers Association (GNYADA) and Digital Rain are proud to host the New York eDealer Summit. Join us at The Center for Automotive Education and Training in Whitestone, NY on January 23rd for a quality digital marketing education.
When: Wednesday January 23rd 2013 Time: 8:00am-5:00pm Where: GNYADA Center for Automotive Education & Training:
15-30 Petracca Place, Whitestone, NY 11357
Available (compliments of DealerRefresh – first come first serve)
Greater New York Automotive Dealers Association (GNYADA) and Digital Rain are proud to host the New York eDealer Summit. Join us at The Center for Automotive Education and Training in Whitestone, NY on January 23rd for a quality digital marketing education.
Dealers, GMs, GSMs, Internet Sales Managers, e-Commerce Directors, CRM Managers and BDC Managers
You cannot afford to miss this one day event as industry leading speakers discuss current trends and the skills and tactics needed in order to have a strong online presence. Unlike other events, eDealer Summits offer you a helping hand, honest advice, and a strategy for success.
Topics include: Social Media, Organization, Online Sales, Website, SEM, CRM, SEO
and more!
It’s all about efficiency – haven’t we all learned that at prior Digital Dealers? At least that was what I was thinking when I decided to combine Digital Dealer 13 with celebrating my anniversary.
I arrived Monday night and brought my wife Julie to her first Digital Dealer. No, taking her to Digital Dealer was not my anniversary gift (and if it was, that would likely have been my last anniversary…), but taking her to see Le Reve at The Wynn Monday night with some VIP tix was a home run. If you have never caught a show in Vegas, you are making a huge mistake. And if you are staying at The Mirage for Digital Dealer, you should definitely see Beatles Love.
Enjoying Le Reve at The Wynn
So Many Friends, So Many Places – I ran down to The Bellagio on Tuesday morning to see several friends at the Driving Sales event. Many of the folks that attend Digital Dealer hit other conferences at the same time while in Vegas.
Since the first Digital Dealer in Nashville, there has been a growth of several other conferences and learning opportunities for dealers out there, many of which are excellent – but it all started with Digital Dealer, and I always look forward to what DD has to offer…
I am. So is Malinda Terreri. Matter of fact, Malinda and I are teaming up for a session titled…
Secrets of the Inbox: The New Evolution of Email
Why email marketing – isn’t that 101 for such a progressive cutting edge industry conference like DSES?
Heck No!
Email marketing continues to be the number one online marketing channel for all departments of your dealership. Its bigger than paid search, it’s bigger than social media and bigger than SEO.
But it is changing. There are new rules for getting into the inbox AND getting your prospects and customers engaged. Does your email marketing deliver?
Or are you struggling with declining open rates, horrific one to one communication emails to potential clients and other issues? Almost every dealership needs some level of help with email and that’s what Malinda and I have set out to offer you.
You’re going to walk away from our session with the newest hands-on tools and techniques that you can take back to the dealership and execute.
This is exactly why I’ve asked Malinda to join me in this session. For those of you that don’t know Malinda, she’s the Superwoman of email marketing. Literally!
Malinda is the founder of 1to1News. A smaller but strategic service that caters to dealers and their email marketing needs. She provides some of the best and most engaging email newsletters in the industry. She have achieved some staggering results for my dealers in the past and dealers that I consult with.
Just a few walkaways from our session include:
4 Letters that will sell you more cars this month
How NOT to be one of the 7 out of 8 emails that Yahoo marks as SPAM
Why fake email addresses can KILL your email reputation
What Subject lines will DOUBLE your open rate
Not only are you going to walk away with some great knowledge but we have a very special offer for each dealer attendee, so listen up!!
Malinda and I are offering a FREE email audit report to dealer attendees that would like to participate. All you have to do to get started is fill out this quick and easy form. To receive your results you will need to attend our session “Secrets of the Inbox: The New Evolution of Email “at DSES.
We’ll be giving away 3 FREE iPads during our session. Everyone likes an incentive (not that we need anymore incentives), so we thought we would place some icing on the cake and raffle off 3 FREE iPads to attendees of our session “Secrets of the Inbox: The New Evolution of Email “.
This is going to be a great session. Don’t Miss Out!!
Jeff Kershner along with Alex Snyder, the DealerRefresh team columnists and its experienced community of automotive professionals offer advice and insight gained from years in the industry. Through articles, posts, threads and opinions the DealerRefresh community provides valuable knowledge for any level at the dealership. We would be honored to have you join our growing community and share your knowledge.
All @ CarChat24 send thoughts, prayers & deepest sympathy to all tornado victims in Oklahoma and elsewhere. Donate Donate Funds | Donations | Giving to American Red Cross (http://rdcrss.org/11URaYP) […]
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Attachment 1645 (http://forum.dealerrefresh.com/attachments/f43/1645-when-last-time-you-put-your-customer-hat-girl-computer.jpg) I'm your potential customer and I just heard your radio ad, saw your TV Commercial, drove by a billboard, heard a coworker mention you at the water-cooler, or remembered your name from a classified site I was... […]
So, I was shamelessly self promoting an article I wrote on the blog a few years back through twitter last night & Jeff seemed to think it was relevant enough still today to ask these questions here. Take a read and ask yourself, Are we making it easier or are we confusing our salespeople who... […]
I know, from various discussions with various people from various locations, that leads in general appear to be on the decline. However, I'm looking for some specific metrics on just how bad this is. Some of the stores I'm working with are down 60-80% from last year, but it's not all in one area.... […]
These are the amazing people who are our regular blog columnists.
I'm fortunate to have a great professional relationship with each one of these industry experts. Consider them hand picked for their expertise from the dealer and/or service side of our industry.
I urge you to thank each one for their dedication and willingness to share knowledge and opinions regularly with the DealerRefresh community.
- Kershner
Brice Englert
When Brice isn't looking good for the camera, he's leading the Interactive Media Products and
Marketing Services teams for Dominion Dealer Solutions. Brice is one passionate guy about all things digital and has been acknowledged as a subject matter expert in consumer engagement, reputation management, and email marketing. You'll often find Brice speaking at many of the industry events. We're always excited to have him here on DealerRefresh - sharing his knowledge with the community.
Alex Snyder
Alex was one of the automotive industry's first eCommerce Directors. Whether it is the latest Internet trend or the oldest selling philosophy, Alex Snyder has a unique approach to the automotive business because of his years of experience. During these years Alex was introduced to Jeff and became a integral part of DealerRefresh. Alex has since moved from the front line of the dealership and is now the Senior Director of Product Design at Dealer.com
Ben Anderson
Ben Anderson - AKA "hair model Ben" is the President of AutoMotionTV, a leader in mobile apps for dealers. Ben is a regular speaker on mobile for many industry events including GM eSummit tour, JD Power, and DSES. Not only is he a real expert in mobile, Ben has a genuine passion to innovate. Have a question about mobile? ask Ben!
Aaron Wirtz
Aaron Wirtz is the Social Media Manager for Subaru of Wichita (formerly America’s #1 Suzuki Auto Dealership), and loves to surf on waves of data from the oceanless plains of Kansas. Insistent on making social media content creation as fun as it is useful, whether in text, photo, or video, Aaron draws from his years in the performing arts and teaching English Composition.
Phil Penton
Phil Penton is a long time friend with Kershner. He was listing cars on eBay before "media" was social. He enjoys building and launching disruptive technology. Focused on social media and transforming the way we communicate with customers and prospects. Phil is also the President of SOCIALDEALER.
Joe Pistell
If you don't know "Uncle" Joe, chances are you're new to DealerRefresh. Joe has been Co-Founder of 3 successful start-ups, 2 retail, 1 internet. Ex-Wife took 1/2, IRS took the other half. Professional Stock Trader 7 years. Automotive Marketing Director, now Senior Director of Products at Dealer.com.
Malinda Terreri
Take one part geek, add a healthy dose of creativity, top it off with an obsession for marketing and you have… Malinda Terreri, President of 1to1 News. Malinda's marketing talents started at a young age when she secured the world record for the most Girl Scout cookies ever sold. Her company 1to1 News produces online newsletters for automotive dealerships that combine innovative technology with a touch of humor to generate industry-leading engagement rates.
Jeff Kershner
Founder - Writer
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting internet sales process or studying online marketing trends, I absolutely love this business and the challenges it brings. I’m currently VP of Sales for HookLogic, Inc. Additionally, I continue to consult to dealerships. My passion has been and continue to be helping dealers understand how to leverage the Internet to sell cars and improve customer service.
Kevin Frye
Kevin is the eCommerce Director of the Jeff Wyler Automotive Family, and a long time contributor here on DealerRefresh. Before his work with Jeff Wyler, Kevin was an Internet Entrepreneur who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone in the early years of eCommerce. With 8 years as a Naval Aviator, his leadership skills keep the Jeff Wyler Automotive Family at the front edge of automotive eCommerce.
John Quinn
John Quinn is a 15-year automotive vet on a mission to find-out exactly how and when he went from whiz-kid to old man. John Quinn started selling cars in 1996 because, like everyone else who starts selling cars, he needed the money. John's been sharing his occasional nonsensical ramblings and incoherent musings on DealerRefresh for several years now. John now resides in Burlington VT where he's the CRM Process Architect at Dealer.com
Mike Haeg
Mike Haeg (often mistaken as Demetri Martin) is an industry guru in the call analytics and technology sector. He has a deep passion for helping dealers measure their marketing ROI and improve the way they communicate with prospects and customers through innovative telephony solutions. It only makes sense that Mike is the main squeeze for the automotive vertical at Century Interactive, a phone call tracking and analytic provider.
Jerry Thibeau
Jerry Thibeau is a sales trainer and the President of Phone Ninjas. His company focuses on helping dealerships around the world increase sales by teaching automotive professionals the proper techniques for scheduling more appointments with phone and Internet customers.
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