Date: Friday, July 9th
Time: 12pm to 1 p.m. (Eastern)
Location: Your Computer
Cost: FREE – Register Here

With your online listings, video helps to bring the car to life and lets shoppers take a virtual test drive. Customers can verify the vehicle’s condition and determine if it offers the passenger and cargo capacity they need. This webinar brings together a panel of video experts to share practical tips for developing clips you can leverage with third-party listings, your dealership site, email follow-up and social media campaigns. In this session, the panel will discuss:

• What car buyers want to see in online video.
• How to produce a walk-around demonstration or personal introduction video.
• Where to share your videos to increase exposure and generate traffic.

Will you be attending?

Our Google Analytics and Webmaster Tools Webinar has come to a close and despite some early technical issues (sorry about that), the feedback was very positive.

LOTS of great information along with many questions were being asked.

Brian was just scraping the surface of Google Analytics and Google Webmaster Tools and how dealers can leverage these 2 awesome tools.

Several topics were covered, including..

We hope everyone gathered with some great information today. Even if you can’t apply everything you learned today, it’s great to have this knowledge so you can hold your website providers and SEO consultants accountable!

Thanks to everyone that supported and attended!

Let us know you thought?

If you are not using Google Webmaster Tools to analyze your website architecture and search data you are missing some very valuable information. Google Webmaster Tools has been significantly enhanced over the past 6 months to provide business owners with KEY marketing data.

If you feel uncomfortable reading Google Analytics and Google Webmaster Tools reports, the good news is you can join me for a DealerRefresh webinar on Tuesday June 22, 2010 on this very topic.

You can get more information on the webinar on this link: Google Analytics and Webmaster Tools Webinar

Webmaster Tools Tip #1

If you can’t make it, here is a great starting point to see how Google Webmaster Tools can help your digital marketing success.

Now of course, I am sure that you will clear your schedule if I told you that by attending the DealerRefresh webinar you will have more knowledge and data to improve your digital marketing success.

So, Tip #1 from the upcoming webinar will see if your website complies with one of the basic rules of Automotive SEO:

Create website pages with unique  page titles and META descriptions.

Some people have dismissed this scoring as important for car dealer search results. I think this is because their website technology is flawed.

My argument is simple. If Google includes the tracking of duplicate page titles and META descriptions in their HTML diagnostic tools, it is important.

Here is Google’s exact wording in their diagnostic page on duplicate titles and META descriptions:

When Googlebot crawled your site, it found some issues with your content. These issues won’t prevent your site from appearing in Google search results, but addressing them may help your site’s user experience and performance.

This is an interesting choice of words but the reality is more harsh. If you have dozens or hundreds of duplicate Page Titles and META descriptions, it will hurt your ability to appear on Google Page One for searches on the content found on the page.

If you don’t believe that statement, congratulations. You make an excellent competitor for online marketing; you’ll be the easiest to roll-over when someone works for your competitors.

Google Webmaster Tools Screens

When you login to Webmaster Tools, you would click on the website you want to see and then you will come to a dashboard screen. On the left hand side you will see the diagnostic link, as shown below in red:

Click on the “Diagnostics” links and you will see the menu expand. Click on the “HTML Suggestions” link and you will be greeted with a screen that will look one of two ways.

The first way will show you just how many errors are on your website or you will find Google Webmaster Tools “Nirvana”.

Do you know where you are at?

Here is what the error screen will show. You should try to reduce the number of duplicate  or missing Titles and META descriptions on your website. You may be shocked to see that many car dealer website platforms ignore Google’s advice.

Google Nirvana

If your website has no errors, you will get this message:

The text reads:

We didn’t detect any content issues with your site. As we crawl your site, we check it to detect any potential issues with content on your pages, including duplicate, missing, or problematic title tags or meta descriptions. These issues won’t prevent your site from appearing in Google search results, but paying attention to them can provide Google with more information and even help drive traffic to your site. For example, title and meta description text can appear in search results, and useful, descriptive text is more likely to be clicked on by users.

So, please check your Webmaster Tools Account or setup it up and if you wants TONS of great marketing data, make sure you setup Google Analytics and Google Webmaster Tools Webinar.

The webinar is scheduled for Tuesday, June 22, 2010 from 10:00 am – 12:00 noon. Cost is $25 per dealership.

Sign-up Here

DealerRefresh and Brian Pasch are teaming up to offer dealers an invaluable webinar on how to utilize Google Webmaster Tools.

Google provides a number of free tools that provide a wealth of information to anyone seeking to increase traffic, leads and sales to their website. Google Webmaster Tools, Google Analytics and Google Insights for Search are three tools that are under utilized for Internet Sales Managers.

If you haven’t looked at these tools in the past six months, you will be surprised at the number of new data points that are being collected and measured from your website.

If you are serious about learning more about Search Engine Optimization (SEO), traffic generation strategies, and improving website conversion you need to understand that great data that these tools provide.

This is the first time that Brian has offered to conduct a webinar workshop on these very important tools.

The webinar will be held on Tuesday June 22, 2010 from 10:00 am – 12:00 noon EST.

The cost is $25 per dealership rooftop login. This is a tremendous opportunity to unlock the mysteries of these tools and improve your digital marketing strategies.

To sign up:  http://www.dealer-seo.com/20100603-google-analytics-webinar

OR

Dealership name Contact Name & Phone

Register Today

Since we expect this event to sell-out quickly, we encourage you to sign-up today. You can also send this page link to people in your 20 group and invite them to attend.

Once we receive your payment, you will be added to the list and your webinar link will be emailed 2 days before the event.

The information and training that you will obtain from this webinar will be priceless because it will show you how your website is “respected” by Google and how to create a more effective digital marketing strategy.

IF you have any questions before the webinar – use the comments form for this this post and ask away. We will do our best to answer your questions throughout the webinar.

Can Foursquare be an effective social media communications tool for retail car dealers?

If you not sure what Foursquare is yet, it’s a location-based social networking site which requires the use of your mobile phone or mobile device to check in to venues/businesses.

To “check in” requires you log in to Foursquare, pull up a list of places or venues that have been added to foursquare.com by other users and use the Check In button. If the venue doesn’t exist you can add it by entering the name and address. Beyond the individual aspect lies an intriguing marketing opportunity.

Get it for your iPhone, Blackberry or Andriod

During this webinar; the one and only Mr. Eric Miltsch will be sharing some of the activities used within the Auction Direct USA Foursquare Venue during the next AC Social webinar Thursday May 13 at 11:30am EST.

Some of the topics covered will be:

• New-school engagement using “location-based marketing” concepts
• Creating memorable, interactive experiences for guests
• Leveraging our networks w/regards to surrounding businesses for promotions & the breadth of our personal networks
• Improving brand recognition
• Driving traffic
• Creating sales opportunities

Join Eric on Thursday May 13 at 11:30am.  The presentation will last around 30-40 minutes.

To register for this event use the link below. If you are already registered with the AC Social webinar series then there is no need to re-register. Likewise if you have an interest in this topic but can not make this particular webinar, click here to view our schedule of events or sign up to receive email and text alerts for all upcoming webinars.

Click here to register for the AC Foursquare Video Webinar Series