The 2012 Digital Marketing Strategies Conference is right around the corner.

Are you attending?

If not, you may want to consider it. Brian and his team have put together a great agenda.

I’ll be there speaking on behalf of HookLogic. I’ll be showing some great examples from my Nissan dealership and what we’re doing around conversion, lead scoring, and incentivizing targeted in-market customers to improve our Lead to Show, resulting in more sales month after month.

My friend Tom White Jr will be joining me in the presentation. Tom will be showcasing some of the Showroom Conversion and  Lead to Show initiatives he has implement at his Award Winning Suzuki of Wichita. Tom is one of the most respected thought leaders in our industry. Don’t miss out on this opportunity to meet and speak with Tom.

Be sure to attend our session Wednesday at 11am – Using Online Targeted Incentives to Increase Lead to Show Ratios. - Jeff Kershner & Tom White Jr.

The 2012 DMSC will be held on February 1st – 3rd in at the Monte Carlo Hotel Las Vegas prior to the 2012 NADA convention.  If you are planning on attending NADA this year, come two days early and join us for a great conference.

DMSC is a unique educational opportunity for dealers.  It is an intimate event that gives all attendees one-on-one time with industry leaders and market experts.

The event is limited to the first 150 dealership employees that register – with currently less than 30 spots left!

Click here to get registered.

If you’re attending – sounds off in the comments and let us know when you’re arriving!!

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Are you ready to start 2012 with a competitive online game plan?

The Digital Dealer Workshops are bringing you everything you need to succeed online. Two distinctively different tracks will be offered and are customized to your level of experience: the dealer who feels behind on their e-commerce education and the dealer who is prepared but wants to excel.

Topics include social media to website analytics and maximizing your CRM to converting leads. The workshops have been carefully crafted to give you the essential information to grow your business. Digital Dealer understands how critical education is to your success so they are bringing the best information to you.

WHEN:
Tuesday, January 17, 2012, 8:00am – 6:00pm
Workshops begin at 10:00am.

WHERE:
Hilton Houston Post Oak
2001 Post Oak Blvd., Houston, Texas, 77056
Less than one mile from the Galleria area
Tel: 1-713-961-9300

REGISTRATION:
TADA Members: $199
Non-TADA Members: $399

Click here to register

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Learn How to Implement the Latest Internet Strategies to Increase Dealership Profits in 2012!

*NOTE: Contact me if you would like to attend – I have access to a few free tickets!

Don’t create your 2012 Digital plans until you’ve attended the Digital Edge Summit to learn the latest internet strategies to supercharge your business! This seminar will change your business and is guaranteed to increase your profits in 2012.

Dec 6, 2011
Conference – 8:30 AM – 5:00 PM
Reception – 5:00 PM – 7:00 PM

Los Angeles Marriott
5855 West Century Boulevard
Los Angeles, CA 90045

If you’re looking to propel your business and increase profits in 2012, this one day event will give you the EDGE to dominate your competition.

Attendees Will Learn:

• 7 Proven Digital Strategies to double your Internet leads and your Fixed Operations profits in 2012.
• How to Win the Google Game and Dominate Your Competition in Search, PPC, Places, etc.
• Best Practices for Managing a Dealerships’ Most Valuable Source of Leads – the Phone Prospect.
• How to Implement Internet Sales Processes to Get the Most Out of Third Party Leads
• And Much More…Read More

There is limited seating available so reserve your seat today! Register here: http://digitaledgesummit.eventbrite.com

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Kevin Frye reviews Digital Dealer 11

What happens in Vegas no longer stays in Vegas … as shared by Eric Qualman in his keynote presentation at Digital Dealer 11 – and how appropriate considering the explosion of social media the last few years.  While many of you have been waiting for this semi-annual review of the Digital Dealer conference on DealerRefresh, many others have been getting a “play by play” analysis of the conference via Twitter, Facebook, industry blogs, and more, with real time updates, photos, and even video.

Could any of us have imagined how much our market would have changed just since Digital Dealer 1?

I think we are all familiar with this…

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If you’ve ever been to an industry conference or have been doing this as long as I have, at some point I’m positive you’ve had the opportunity to meet Jennifer Suzuki in person and have maybe even the opportunity to catch her speak.

With over 15 years of Internet sales experience, Jennifer and her consulting company E-DealerSolutions, have been working with dealerships across the country. Her philosophy focuses on process that can further raise the performance and profit bars for your dealership.

I’ve always been a fan of Jennifer and her eDealerSolutions training and philosophy and she’s about to introduce a new Sales Training System for dealers – “Converting The Internet Shopper To A Dealership Buyer!”

Beings that I like Jennifer so much and the fact that much of her training aligns with my own personal training, I wanted to extend some DealerRefresh real-estate to Jennifer with a quick interview and introduction of her new Training System.

Here we go..

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