You know we’re all about online reputation management here on DealerRefresh, so anytime there is the opportunity to attend a training session on the such – we’re going to let you know about it.

Online Reputation Managent: CarFax Powerup Webinar

CarFax’s next “Power-Up Webinar” will be featuring one of our favorites; Jack Simmons.

Jack Simmons of Cars.com will join Jay Luna of Carfax to discuss best practices for improving customer perception of dealerships online in the next Carfax ‘PowerUp’ webinar series. The webinar takes place this Friday, Feb. 18 at noon EST.

WHAT: Carfax ‘PowerUp’ webinar; http://carfax.webex.com/eventcenter
WHO: Jack Simmons, Cars.com and Jay Luna, Carfax
WHEN: Friday, Feb. 18, 12:00pm EST.

The webinar lasts approximately 45 minutes.Attending dealers will gain valuable insight on promoting positive feedback online from satisfied customers. Learn new ways to engage Internet shoppers talking about your business to enhance your reputation and increase sales. Free to attend.

Registration is open to anyone and is free. To register for this and other upcoming Carfax ‘PowerUp’ webinars, go to
http://carfax.webex.com/eventcenter.

For more information, contact Christopher Basso at 703-934-2664 x4186 or chrisbasso@carfax.com.

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Wow – what an incredible 8 days in California!  I don’t know if it is the jet-lag or the fact that I hit the ski slopes hard after getting back, but I am exhausted today.  This exhaustion is so worth it!  I may be physically tired, but I am pumped.

Napa

Brian Pasch’s Napa Valley Digital Marketing Strategies Conference was one of the best, if not the best, automotive marketing conferences I have ever been to.  This was the first conference where I saw so many vendors, consultants, and advanced dealers drop their titles and their brands to simply help.  It was parity for the sake of the greater good.

The theme of the conference was leadership and with so many dealership decision makers present I believe that theme sunk-in.  Many of the dealer principles were there to learn and we were all there to translate from geek to real world dialogue.

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NADA 2011 Reputation Management Labs with Cars.com

Great News!!

Cars.com Dealer Advantage is hosting an array of Dealership Reputation Management workshops and Mini Labs during this years 2011 NADA.They’ve done a stellar job aligning some of our industry professionals and vertical Online Reputation Professionals for these workshops and mini labs.

Click here for the Full Schedule.

If Dealership Review and Ratings are at the forefront of your dealerships overall strategy for 2011, I would highly recommend that you attend one, several or all of the scheduled workshops Cars.com will be hosting.

If by chance you say to yourself – “but Jeff, I only have time for 2.” Well, I have an answer for ya!

Put these on your Calendar and DO NOT MISS THEM!

Sunday 8-9:30am
Rise-and-Shine Breakfast: Embracing Radical Transparency

I’ll be introducing Andy Beal, the Author of “Radically Transparent”. This IS A MUST SEE!

I have personally attended Andy’s workshops and can promise you, you’ll walk away enlightened with some great information that you can take back to your dealership.

People are talking about your store online. What are they saying? How do you find out? How do you respond? And how can you use the conversation to your benefit? The explosion of social media has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. In this session, learn from one of the world’s most respected experts in online reputation management how to harness the power of social media with proven tactics and strategies for every phase of online reputation management.

Monday 10-10:30am
Fueling Sales with Online Reviews

One of my personal favorites; Jack Simmons – Cars.com Training Manager, will be drilling myself and the one and only Tom White, GM of Suzuki of Wichita on how our  dealerships use reviews to drive more service appointments and accelerate new and used car sales. And we have Screen Shots!!

It should/will be good. I’m looking forward to sharing the stage with Tom, someone that’s a real pioneer on our industry.

Don’t miss it!

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Our friend Brian Pasch with PCG Digital Marketing is holding an Automotive SEM study for dealerships and enrollment is free! During this study dealers will learn how to create, manage and execute paid digital advertising campaigns in this eight-week study.

If you have thinking of getting into the SEM game or considering bringing your Search Engine Marketing / Paid Search in-house, this is a great opportunity to pick up some good advise, tips and tricks for optimizing your performance.

Members will be trained and coached on the proper setup, execution, and measurement of paid advertising campaigns. The primary focus will be on Google and Facebook marketing with a secondary focus on Yahoo and Bing advertising.

Brian is only accepting 100 members so be sure to sign up NOW!

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Dale Pollak Webinar | Engineered Inventory
December 15th at 11:00 am – 12:00 pm CST

While it’s understandable that dealers are having a difficult time finding the right cars that can be purchased for the right money, the right perception that it can’t be done is absolutely incorrect.  In fact, many of the nation’s top dealers are sourcing the hottest vehicles for the right money; it just simply requires a new strategy and a different approach. Dale Pollak will review and demonstrate the strategy of Engineered Inventory using the free agency approach.  Webinar participants will see a live demonstration using an actual dealer’s market of how to identify the best vehicles and purchase them for the right money.  This Webinar is an essential lesson for dealers, GM’s and used car managers.
Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/516821315

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