Visible Customer, Dealer Synergy and Towbin Dodge are inviting (and sponsoring) you and a guest to a Towbin Dodge Event during NADA Friday Feb. 2nd.

Guests
will have an opportunity to see some “Chopper Edition” vehicles, tour
the dealership and be a special guest of the “King of Cars VIP tent.”
Naturally all the Towbin Dodge “Characters” will be there too.

Group #1 6:00 PM – 8:300 PM
Group #2 9:00 PM – 11:30 PM

I’ll be attending the 9:00 PM Group. Apparently there are Limited Spots so be sure to RSVP ASAP.

Find the RSVP information on the invite below or call 1-800-952-0168 and ask for Angela.

Thanks Sean Stapleton and Sean Bradley for my personal invite AND for inviting my readers!!

The 2007 AAISP Digital Dealer Conference & Exposition is coming up. I was not able to attend last year, though I was a member. I’m not sure if I’m even a member anymore. I think my membership ran out and I don’t see my GM paying to renew it. I guess I could pay for it out of my out of my own pocket. I don’t know..I want to support anything and anyone that encourages dealer technology to the next level but I still feel like nothing is really happening over there. There have been some changes and it looks as if Digital Dealer is taking a more active role, so I guess we’ll see.

Anyways, the
event will be held March 12 – 15, 2007 at the Marriott Airport Hotel in Nashville, TN. If you plan to join AAISP and Digital Dealer at this event –
You can get more information here.

I thought I would give everyone on the West coast a heads up on a free training
seminar.

Sean Bradley, CEO of Dealer Synergy, is holding a free Training Seminar aka
“Synergy Session”. Learn how to win the Internet sales game with best practices
and technology innovations.

I personally know Sean and I think just about anyone could walk away from this
Seminar and learn a few if not several things to help you maximize your Internet
business efforts.

Along with Sean Bradley himself, there will also be several other key speakers.

Josh Evans – Carsdirect.com, VP of Dealer Relations

Ken Potter – Carsdirect.com, VP of Automotive

Kerry Cave – Dealerskins, Sales Manager

John Miller – Auto Revenue, Founder and General Manager

Sean Stapleton – Visible Customer, VP of Sales (listen closely to Sean)

The training seminar is December 5th, 2006 at the Airport Marriott Hotel
in Long Beach, CA.

If you would like to attend, call 1-888-3 SYNERGY.

Wish I could be there Sean!

More information on the DealerSynergy Website.

The NADA dealer 2007 convention will be held in Las Vegas on February 2007 – 3rd
through the 7th.

If you are an exhibitor that offers products for “Internet Sales, Internet Marketing, CRM / ILM, Websites etc for dealers, post your Business Name, Products and Services here if you will be attending NADA 2007!
- Consider it free advertising and a link to your website!

Advance registration is open
for NADA’s 90th annual Convention and Exposition on their website.

To quote the NADA page..”Your competition will be there. More than 25,000 industry professionals count
on the NADA Convention for the full spectrum of innovations in education,
equipment and emerging technologies. With 600+ leading product and service
providers spanning more space than at any other automobile dealer trade show in
the world in 2007. NADA offers the ultimate in comparison shopping and
face-to-face meetings with suppliers.”

Are you attending?
If so, let my readers know!

Last year Search Engine Optimization (SEO or SEM) was the HUGE
craze. What will this years NADA Convention for dealers in 2007 bring?

Again; If you are an exhibitor that offers products for “Internet Sales, Internet Marketing, CRM / ILM, Websites etc for dealers, post your Business Name, Products and Services here if you will be attending NADA 2007!

Last week I attended the Mosley Automotive Group “Online Sales Success Workshop”.

First, let me thank Cory Mosley for the opportunity to attend his seminar and to meet him and his staff. The seminar was informative, especially for the beginning to intermediate ISM or the GSM or GM who is finally realizing that the industry is changing and it’s time to get on board and understand this stuff.

Cory began the seminar with a brief summary of the topics that were going to be touched on throughout the day. I found Cory to be an impressive speaker who does a nice job of holding your attention. He keeps you in the real world, touching on stories of his past as an ISM; stories with which we can all empathize.

The day flowed well from one speaker to the next. Speakers included;
•Cory Mosley himself
•Leonard Satisk from Mosley Automotive
•Jeff Clark from Dealer.com
•Joe Vraneza from Kely Blue Book
•Darrell Steele from OnStation
and a few others, with each having over an hour to discuss their topic of expertise. No one seemed out to just pitch their product, which was refreshing. There were a few plugs here and there, of course, but they were lithe and inviting.

Lunch was particularly enjoyable; Cory had us sit at designated tables and prescribed us with a task that encouraged everyone to interact. Conversations at my table ranged from SEM and CRM to process and marketing. There is nothing better than having the opportunity to speak with colleagues. I know I starve for conversation with others in the same position as myself. At most dealerships it’s not as if you can step over to the next ISM desk or even slide into the GM’s office to talk about ISM and dealer technology. Because most are still lost on the subject, the conversation ends quickly.

One idea that struck a chord with me is to ask your customer if they want the “Internet Special” or the “Manager Monthly Special Price”. Placing a time restraint on the price can give you an idea of where the customer is mentally. I’m not going to get into this too deeply…find out when the seminar is going to be in your area www.moselyautomotive.com and pay attention when Leonard Satisky is speaking. It’s good stuff!

The seminar lasted the entire scheduled time. There was no leaving early…Cory had the day filled, which is nice when you spend good money to attend a seminar like this. I love going to these seminars for a little recharging; and you can always pick up something new or something you forgot. This one was no exception. If you’re a beginning or intermediate ISM or a GM, take the time to attend! Thanks, Cory!