On October 18-20th we’ll be rocking the Encore at the Wynn with Jared’s second Driving Sales Executive Summit.  I am really looking forward to this one as it will me my first time attending this event and I heard so many great things about last year’s.  And the Wynn is one of my favorite hotels in Vegas….it also comes with some nightlife that I highly approve of!

On the attendance level, the Driving Sales Summit is more intimate which always leads to more engagement and tighter networking.  On top of that it is really cool to catch-up with some of the big thinkers who attend this conference.

Monday the 18th

Charlie Vogelheim kicks things off on Monday to pave the way for Jared Hamilton.  Jared is a fantastic speaker and he is going to talk about sorting through all those “shiny objects” we have a tendency to get hung-up on.  In my opinion those damn “shiny objects” are a serious inhibitor of profits.  Yes, I will be listening intently to Jared.

After Jared we get to hear about one of the greatest modern-day dealership success stories; Paragon Honda.  Sean Wolfington will be conducting the interview which means it will be top-notch.

To finish the day off, we get to hear from Scott Monty on the rise of Ford’s social media strategy.  Last year at JD Power I found Ford’s story to be one of the most intriguing at the conference.

Tuesday the 19th

Jeremiah Owyang is going to help us understand how to formulate a plan for social media.  Jeremiah does not come from the automotive industry, so it will be very interesting to hear his insights.

Share the wealth!

The 9th Digital Dealer Conference starts Tuesday, October 12 in Las Vegas.

Attending Digital Dealer 9? Download the agenda here.

I’ll be getting in around 2:30pm on Tuesday..the previous conferences started out with classes more for the beginner but it looks as if Cliff has the conference starting off strong with the General Session – What’s Next?

The Panelists include: Chip Perry, CEO and President of AutoTrader.com;
John Holt, Senior Vice President, Digital Marketing for ADP Dealer Services (formerly Chairman and CEO of the Cobalt Group) and Mitch Golub, President Cars.com.

Cliff Banks will be moderating the discussion on ways dealers can be in position to leverage new technologies that are right around the corner. I’m actually sorry I’ll be missing out on this one – I wouldn’t mind hearing what these 3 guys has to say about “what’s right around the corner“.

From there where do you go? Lots of session to choose from and if you don’t somewhat map our your agenda before hand you can find yourself missing out on a session you otherwise should have attended. Another reason to map it; sometimes the rooms get filled up, so if you’re a little late it could be a hassle finding a seat. Trust me, print out the agenda and map out the sessions you want to attend.

If you’re in a session with me PLEASE Introduce yourself and SAY HELLO!!

I’m sure I’ll be tweeting some good stuff from the conference, so don’t miss out and Follow me on Twitter. Maybe we’ll to a DealerRefresh Tweet up one evening.

Here’s the agenda I have mapped out for myself  -  of course this could change between now and then..

Share the wealth!

Date: Friday, July 9th
Time: 12pm to 1 p.m. (Eastern)
Location: Your Computer
Cost: FREE – Register Here

With your online listings, video helps to bring the car to life and lets shoppers take a virtual test drive. Customers can verify the vehicle’s condition and determine if it offers the passenger and cargo capacity they need. This webinar brings together a panel of video experts to share practical tips for developing clips you can leverage with third-party listings, your dealership site, email follow-up and social media campaigns. In this session, the panel will discuss:

• What car buyers want to see in online video.
• How to produce a walk-around demonstration or personal introduction video.
• Where to share your videos to increase exposure and generate traffic.

Will you be attending?

Share the wealth!

Our Google Analytics and Webmaster Tools Webinar has come to a close and despite some early technical issues (sorry about that), the feedback was very positive.

LOTS of great information along with many questions were being asked.

Brian was just scraping the surface of Google Analytics and Google Webmaster Tools and how dealers can leverage these 2 awesome tools.

Several topics were covered, including..

We hope everyone gathered with some great information today. Even if you can’t apply everything you learned today, it’s great to have this knowledge so you can hold your website providers and SEO consultants accountable!

Thanks to everyone that supported and attended!

Let us know you thought?

Share the wealth!

DealerRefresh and Brian Pasch are teaming up to offer dealers an invaluable webinar on how to utilize Google Webmaster Tools.

Google provides a number of free tools that provide a wealth of information to anyone seeking to increase traffic, leads and sales to their website. Google Webmaster Tools, Google Analytics and Google Insights for Search are three tools that are under utilized for Internet Sales Managers.

If you haven’t looked at these tools in the past six months, you will be surprised at the number of new data points that are being collected and measured from your website.

If you are serious about learning more about Search Engine Optimization (SEO), traffic generation strategies, and improving website conversion you need to understand that great data that these tools provide.

This is the first time that Brian has offered to conduct a webinar workshop on these very important tools.

The webinar will be held on Tuesday June 22, 2010 from 10:00 am – 12:00 noon EST.

The cost is $25 per dealership rooftop login. This is a tremendous opportunity to unlock the mysteries of these tools and improve your digital marketing strategies.

To sign up:  http://www.dealer-seo.com/20100603-google-analytics-webinar

OR

Dealership name Contact Name & Phone

Register Today

Since we expect this event to sell-out quickly, we encourage you to sign-up today. You can also send this page link to people in your 20 group and invite them to attend.

Once we receive your payment, you will be added to the list and your webinar link will be emailed 2 days before the event.

The information and training that you will obtain from this webinar will be priceless because it will show you how your website is “respected” by Google and how to create a more effective digital marketing strategy.

IF you have any questions before the webinar – use the comments form for this this post and ask away. We will do our best to answer your questions throughout the webinar.

Share the wealth!