Seminars & Webinars

jeff.kershner Small Screen, Big Sales – Cars.com Webinar

Posted by Jeff Kershner  |   Sunday, July 4, 2010   |   Posted in Seminars & Webinars

Date: Friday, July 9th
Time: 12pm to 1 p.m. (Eastern)
Location: Your Computer
Cost: FREERegister Here

With your online listings, video helps to bring the car to life and lets shoppers take a virtual test drive. Customers can verify the vehicle’s condition and determine if it offers the passenger and cargo capacity they need. This webinar brings together a panel of video experts to share practical tips for developing clips you can leverage with third-party listings, your dealership site, email follow-up and social media campaigns. In this session, the panel will discuss:

  • What car buyers want to see in online video.
  • How to produce a walk-around demonstration or personal introduction video.
  • Where to share your videos to increase exposure and generate traffic.

Will you be attending?

Cars_enroll_purple_button

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jeff.kershner Google Analytics and Webmaster Tools Webinar – What did you think?

Posted by Jeff Kershner  |   Tuesday, June 22, 2010   |   Posted in Seminars & Webinars

Our Google Analytics and Webmaster Tools Webinar has come to a close and despite some early technical issues (sorry about that), the feedback was very positive.

LOTS of great information along with many questions were being asked.

Brian was just scraping the surface of Google Analytics and Google Webmaster Tools and how dealers can leverage these 2 awesome tools.

Several topics were covered, including..

We hope everyone gathered with some great information today. Even if you can’t apply everything you learned today, it’s great to have this knowledge so you can hold your website providers and SEO consultants accountable!

Thanks to everyone that supported and attended!

Let us know you thought?

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Google Analytics and Webmaster Tools Webinar with Brian Pasch

Posted by Guest Poster  |   Tuesday, June 8, 2010   |   Posted in Seminars & Webinars

DealerRefresh and Brian Pasch are teaming up to offer dealers an invaluable webinar on how to utilize Google Webmaster Tools.

Google provides a number of free tools that provide a wealth of information to anyone seeking to increase traffic, leads and sales to their website. Google Webmaster Tools, Google Analytics and Google Insights for Search are three tools that are under utilized for Internet Sales Managers.

If you haven’t looked at these tools in the past six months, you will be surprised at the number of new data points that are being collected and measured from your website.

If you are serious about learning more about Search Engine Optimization (SEO), traffic generation strategies, and improving website conversion you need to understand that great data that these tools provide.

This is the first time that Brian has offered to conduct a webinar workshop on these very important tools.

The webinar will be held on Tuesday June 22, 2010 from 10:00 am – 12:00 noon EST.

The cost is $25 per dealership rooftop login. This is a tremendous opportunity to unlock the mysteries of these tools and improve your digital marketing strategies.

To sign up:  http://www.dealer-seo.com/20100603-google-analytics-webinar

OR

Dealership name
Contact Name & Phone

Register Today

Since we expect this event to sell-out quickly, we encourage you to sign-up today. You can also send this page link to people in your 20 group and invite them to attend.

Once we receive your payment, you will be added to the list and your webinar link will be emailed 2 days before the event.

The information and training that you will obtain from this webinar will be priceless because it will show you how your website is “respected” by Google and how to create a more effective digital marketing strategy.

IF you have any questions before the webinar – use the comments form for this this post and ask away. We will do our best to answer your questions throughout the webinar.

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jeff.kershner Foursquare for Car Dealers Webinar

Posted by Jeff Kershner  |   Wednesday, May 12, 2010   |   Posted in Seminars & Webinars

Can Foursquare be an effective social media communications tool for retail car dealers?

If you not sure what Foursquare is yet, it’s a location-based social networking site which requires the use of your mobile phone or mobile device to check in to venues/businesses.

To “check in” requires you log in to Foursquare, pull up a list of places or venues that have been added to foursquare.com by other users and use the Check In button. If the venue doesn’t exist you can add it by entering the name and address. Beyond the individual aspect lies an intriguing marketing opportunity.

Get it for your iPhone, Blackberry or Andriod

During this webinar; the one and only Mr. Eric Miltsch will be sharing some of the activities used within the Auction Direct USA Foursquare Venue during the next AC Social webinar Thursday May 13 at 11:30am EST.

Some of the topics covered will be:

  • New-school engagement using “location-based marketing” concepts
  • Creating memorable, interactive experiences for guests
  • Leveraging our networks w/regards to surrounding businesses for promotions & the breadth of our personal networks
  • Improving brand recognition
  • Driving traffic
  • Creating sales opportunities

Join Eric on Thursday May 13 at 11:30am.  The presentation will last around 30-40 minutes.

To register for this event use the link below. If you are already registered with the AC Social webinar series then there is no need to re-register. Likewise if you have an interest in this topic but can not make this particular webinar, click here to view our schedule of events or sign up to receive email and text alerts for all upcoming webinars.

Click here to register for the AC Foursquare Video Webinar Series


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Kevin Frye’s Annual Digital Dealer Conference Review

Posted by Guest Poster  |   Saturday, April 24, 2010   |   Posted in Seminars & Webinars

Isn’t she ‘tweet? It’s that time again – the semi-annual Digital Dealer conference, and of course the infamous review care of DealerRefresh. Jeff Kershner was unable to attend, I think he was attending the Cannes Film Festival or receiving the Nobel Prize for Automotive Excellence or something, so that leaves the flunkies like myself and Alex Jefferson with The Proctor Dealerships to pick up the slack…

So what kind of healthy food do automotive professionals eat? For the first official meeting of the “Automotive Industry Knights of the Round Table”, we chose to meet at the Rosen Shingle resort, which coincidentally was also the location for the 8th Digital Dealer Conference held in Orlando, Florida. Ok, so the table was not round, and most of these guys are not Knights, or even someone I might want to even run into at night, but great fun was had by all as we gathered together to share what is working well for each of us in this rapid-paced market, as well as looking for new ideas for where things are going.

Is it legal to give away alcohol?

About the Author

Kevin Frye is the eCommerce Director for Jeff Wyler Automotive Family

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