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Stop Wasting Your Money on Phone Training!
Stop Wasting Your Money on Phone Training! Wait… what? Did I just read what I think I read? Yep. One of the biggest wastes of money I see for most dealers today is the $1,000 to $5,000 every month they shell out for outsourced phone training. Whether the budget is used for interactive online phone …
For Car Dealers: All Search Is Local
All Search Is Local Let’s be clear: for car dealers, all search is local. If you’re a dealer, it does no good for you to rank high nationally for obscure keywords if you’re not also ranking in the first spot for core searches like “ford dealer near me” or simply “ford dealer.” Moreover, because most …
Can a $100 Chatbot Really Replace 2 BDC Agents?
Can a $100 Chatbot Really Replace 2 BDC Agents? Before I answer the question posed in the title, let’s agree on a few things: Facebook is not going away; Most of your customers are already there; Your kitten pictures and inventory vomits aren’t being read; and Facebook Ads work, but you need to start …
INFOGRAPHIC: Reaching Customers with Increased Personalization Through AI
Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …
Are You Closing Your Appointments at 80% or Better?
Learn how to provide The Perfect Appointment in your dealership and enjoy 80% show rates and 80% close rates! In 2013, we officially introduced dealers to The Appointment Culture as an answer to the dozens of worthless activities we observed managers, salespeople and BDC agents conducting in some effort to appear as if they were …
How to “Pump Up” Market Share Using Social Incentives
In a down market, one Ford dealer needed a way to increase their overall market share and reduce the amount of pump-in sales lost to competitors. By leveraging the technique of matching sales data with consumer databases, the dealer was able to determine that they were losing more than 50% of sales to competitors in …
Free Dealer Guide: Leveraging Online Reviews for a Competitive Edge
Online reviews are the new word of mouth. A positive online review of your dealership causes a ripple effect that creates sales faster than a one-on-one conversation ever could. The good news is that you can put reviews to work for you as a competitive asset to grow sales, improve customer retention and empower your …
Meeting People Where Their Needs Are: Interview with George Grubbs, CEO, Grubbs Automotive Group
George Grubbs’ approach to car sales is simple and personal. He sums it up as “Meeting people where their needs are.” Since he and his family have been selling cars since the 1940s, they know a few things about developing relationships that turn into sales now and for years to come. Over the past 70 …
Case Study: How Dealer-Centric Digital Marketing Brings Buyers for One Dealer Where He Wants Them
Over the course of nearly two decades where Firas Makhlouf has spent leading technology and digital marketing initiatives at Driver’s Village, he’s pretty much done it all. From helping the dealership initiate client server architecture to move the group from “dumb” green screen terminals to PC’s in 1999, to introducing new forms digital marketing such …