Chip Perry Leaves AutoTrader.com

This morning, AutoTrader.com announced the departure of Chip Perry as Chief Executive Officer of AutoTrader Group.

Chip Perry Leaves AutoTrader.com

Chip Perry Leaves AutoTrader.com

He was AutoTrader.com’s first employee in 1997. Since then, AutoTrader.com has grown to become the world’s largest automotive marketplace, and Perry has become widely recognized as a pioneer of the online automotive industry. Chip led the company through the acquisitions af Kelley Blue Book, vAuto, HomeNet Automotive, and in 2011, VinSolutions through 2010-2011.

I’ve spoken to Chip many times over different industry events and dinners. Despite some of the publicized opinions of AutoTrader.com that would run rampant here on DealerRefresh, Chip was always a gentlemen and would go out of his way to say Hello.

Who is and/or what is next for AutoTrader.com?

 

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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15 thoughts on “Chip Perry Leaves AutoTrader.com

  1. I agree. I have met Chip several times and he was always pleasant, polite, and a real gentleman. I found him to be very sincere in being willing to listen to the needs of dealerships, even though there were certainly times we disagreed. Best of luck Chip, I’m sure you have something exciting in store…

  2. Chip has changed the way an industry works- his acquisitions and leadership has brightened the lives of consumers and dealers.
    My hat is off to this industry giant!

  3. Chip has changed the way an industry works- his acquisitions and leadership has brightened the lives of consumers and dealers.
    My hat is off to this industry giant!

  4. Chip is one of the founders of automotive digital marketing and a major force in shaping the business world we live in today.  I was always impressed with his strategic mind.  He is a master of using research to advance both industry understanding of consumer behavior and Autotrader’s interests.  And, as others have noted, he was the consummate gentleman – approachable and courteous to dealers and competitors alike.  I, and my peers at Cobalt, wish him well.

  5. This was some tough news to swallow today.  Chip is a consummate professional and a tremendous visionary, and a great guy to be around.  With the years and years of success under his belt he seemed to know every employee’s name and a little personal piece about them and went out of his way to make you feel welcomed.  
    Best of luck to Chip in his next venture.  I hope it consists of a bit of rest though because he hasn’t stopped since the 90s!

  6. This was some tough news to swallow today.  Chip is a consummate professional and a tremendous visionary, and a great guy to be around.  With the years and years of success under his belt he seemed to know every employee’s name and a little personal piece about them and went out of his way to make you feel welcomed.  
    Best of luck to Chip in his next venture.  I hope it consists of a bit of rest though because he hasn’t stopped since the 90s!

  7. Yeh man this is really symbolic. I was just coming into the auto biz when Chip and AT.com formed. The fact that he has been leading such an entity all this time through such a tumultuous era says more about Chip and AutoTrader.com than many of us can imagine. Hats off to Chip!

  8. Indeed Chip ushered two marketing revolutions and has helped thousands of people working in the automotive industry to be successful. He’s also built a platform that has made it possible for millions of people to find the cars’ they’re looking for you. Here’s to you Chip for a career very well led, and an even greater example. Thank you too for being a good industry friend!

  9. Indeed Chip ushered two marketing revolutions and has helped thousands of people working in the automotive industry to be successful. He’s also built a platform that has made it possible for millions of people to find the cars’ they’re looking for you. Here’s to you Chip for a career very well led, and an even greater example. Thank you too for being a good industry friend!

  10. never met a more honest or direct man as chip perry
    honor and integrity were resounded in in presence and work at autotrader.com

  11. Chip Perry, what an extraordinary pioneer for automotive internet.  He was succinct about his vision from the first AAISP gathering, and no company can claim as firm a grasp on the business of online car advertising than the one he has led from day one.  Congrats and A Big Championship Trophy Hoist to you Chip.  Certainly all you have added to the people, places, and perspectives throughout automotive internet leaves a legacy well appreciated!