Chip Perry Leaves

This morning, announced the departure of Chip Perry as Chief Executive Officer of AutoTrader Group.

Chip Perry Leaves

Chip Perry Leaves

He was’s first employee in 1997. Since then, has grown to become the world’s largest automotive marketplace, and Perry has become widely recognized as a pioneer of the online automotive industry. Chip led the company through the acquisitions af Kelley Blue Book, vAuto, HomeNet Automotive, and in 2011, VinSolutions through 2010-2011.

I’ve spoken to Chip many times over different industry events and dinners. Despite some of the publicized opinions of that would run rampant here on DealerRefresh, Chip was always a gentlemen and would go out of his way to say Hello.

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About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.