Too funny! I cringe when I hear the term "blast" in reference to email.

I have this conversation almost daily.

Hahaha! So true! Love it!

love it! sooo truee!

i feel the reverse of this. i get blasted all the time. irrates the shit out of me!!!

Every.single.day.at.work.

I get these "please email our entire database" requests at least once a month - answer is "no"... Small targeted blasts to active leads or recently sold are ran through our CRM tool, and anything larger is used outside of our domain with an external provider. The big problem most dealers face is when their sales rep has full access to their CRM tool and does a blast to the entire database without them realizing it, and then they get blacklisted...

Brilliant! This exact thing happened to me last month.

Sorry to hear that Michelle. Be sure to read DealerRefresh for best practices around email marketing. Our resident columnist Malinda Terreri contributes some great ideas.

Yes Patrica, many dealers struggle with proper email marketing and etiquette. We (dealers) will improve, with time.

Love this! Could this cartoon please be required reading?

If this dealership in the cartoon would have created a newsletter with an OPT-IN, or double opt-in list, and mail it once a month - like they promised from the inception of the idea to create an email newsletter - they would not be struggling. It's also about providing good content, not about "getting people in".  I've seen lots of "email blasts" go out, and most never create more than a lot of "send to spam" clicks. This is why a blog is so important, and why it could replace an email newsletter with RSS feeds.