Comments on: The About Page. Yes, we’re still talking about it!

By: Jeff Kershner

Jeff Kershner — Tue, 20 Oct 2009 13:28:13 +0000

Thanks for bringing this much overlooked page on a dealers website back to light. I would take a guess and say over 80% of dealers have not applied your listed steps for optimizing their About Us page.

I’ll admit that since taking on a new vendor for our sites, we have not optimized the About Us pages. It’s been on the To Do list but with a 2% visitor rate on average across all my dealer sites, the urgency has not been there. Some might say with only a 2% visitor rate, why worry about it? I’ll take the opportunity to engage that 2% .. If someone clicks on your About Us page..there is a reason they did so.

By: Alex Snyder

Alex Snyder — Tue, 20 Oct 2009 13:20:01 +0000

The best About Us page: http://www.thefordstory.com

By: Joe Turner

Joe Turner — Wed, 14 Oct 2009 15:34:35 +0000

You nailed it Alex. I think everyone gets so focused on “Selling Cars” that they forget the basics like what makes you different and why they should buy from you.

By: Stan Sher

Stan Sher — Mon, 12 Oct 2009 13:43:42 +0000

Great article. I look at the About Us page as the best way to let everyone know what you are about both on a business and a personal level. If your dealership is sponsoring events, that should be on there. I agree that social network pages should be on that page as well. I also think that reviews from DealerRater need to be on there. It is a great opportunity to include videos of testimonials and even a letter from the Owner or GM. It is the best opportunity to add personality to the dealership.