Wynns to guide fast growing CRM company’s marketing effort as Vice President of Marketing
Baltimore, MD – March 30, 2010 Industry leading Customer Relationship Management (CRM) software maker iMagicLab announced today that technology innovator and Dealerskins founder Michael Wynns will be joining their executive management team as Vice President of Marketing.
“I am very excited to add Michael to our strong team of industry professionals,” said Richard Keith Latman, CEO of iMagicLab. “He brings a wide range of talents and experience to our organization and we are delighted to have him lead our marketing efforts.”
Michael Wynns is the founder of Dealerskins, an award winning website services company based in Nashville, TN. Before selling to Trader Publishing in 2005, he personally consulted over 800 dealerships regarding the development of their Internet strategies and was the visionary behind the company’s VIP Customer Loyalty programs, Vehicle Promotion Center, and Redline Performance Content which was chosen for use on Vehix.com and Comcast.net.
Since leaving Dealerskins, Wynns has been actively engaged in a variety of automotive technology and training ventures – most recently as VP of Marketing at Visible Customer, LLC where he lead the development of the industry’s first Customer Lifecycle Management Playbook.
“IMagicLab has all the right pieces,” said Wynns. “They have a great team, they have great ideas and, best of all, they have created fantastic technology. The logic is intuitive, the execution is solid and the platform is both stable and scalable.”
“Forget everything you think you know about iMagicLab,” Wynns continued. “Their new DealerCRM is a game changer! It works across all departments (showroom, sales desk, F&I, service and Internet) so seamlessly that it actually dares a dealership to believe in the abilities of its people and what they can accomplish by working together. Any person at the dealership, regardless of title or geographic location, can access iMagicLab’s DealerCRM and instantly become more productive. It’s a beautiful thing to see and it is very empowering for the user.”
“Michael Wynns has a long history of being ahead of the curve and of helping auto dealers grow sales and service revenue” said Latman. “I cannot think of a better person to help us explain to dealers, managers and sales people why iMagicLab’s DealerCRM platform will help make them more money and keep customer retention high. Clearly now more than ever before there is a significant difference between technology providers in our space and I believe Michael is the perfect person to help showcase our tools to the marketplace.”
About iMagicLab
iMagicLab is one of the fastest growing customer relationship management software companies in America. They exclusively serve the automobile retailing marketplace and are an approved solution for most of the major automobile manufacturers in the United States. iMagicLab creates customer relationship software, internet lead management solutions, inventory management systems, service scheduling and retention, lead generation, websites, DeskLog, AutoPencil and eBay auction services specifically for the automobile retailing industry.
Visit the company’s Web site at http://www.imagiclab.com for further information on iMagicLab or dial (888) 304-2525.
