Comments on: 7th Digital Dealer Review by Kevin Frye

By: Kyle

Kyle — Sat, 05 Dec 2009 00:28:24 +0000

Great Overview Kevin, If you or anyone else would like a demo of Vision Selling Systems, feel free to contact me. Thanks again
Kyle Yocky
National Account Manager
559-248-2111 Office
951-833-2384 Cell
kyle@visiondealers.com

By: Gilbert Chavez

Gilbert Chavez — Sat, 07 Nov 2009 01:10:30 +0000

Great job Kevin as always. Your pretty cool, even for a Navy guy!:)

By: Stan Sher

Stan Sher — Fri, 06 Nov 2009 03:37:17 +0000

Oh man. It looks like it was an exciting event. I wish I had made it. Hope to see you all in the spring.

By: Trace Ordiway

Trace Ordiway — Thu, 05 Nov 2009 19:49:54 +0000

Spot on, again, Jeff, as always. Kevin can’t remember the girls’ names, either. All he knows is that when he woke up his wallet was gone!

By: Jeff Kershner

Jeff Kershner — Thu, 05 Nov 2009 19:41:36 +0000

Kevin, bravo on your review and and I can’t thank you enough.

For those that are curious, Kevin is of course a long time contributor to DealerRefresh and it has quickly become custom that Kevin writes the Digital Dealer Conference Review for DealerRefresh.

You get out of the Digital Dealer Conference what you want. IMO it’s still too 101 overall. Too many sales pitches and not enough “How To” and I believe that’s what the dealer wants and why they attend.

It’s a great networking event to say the least and there are several sessions that are need to attends. I just wish there was a way of knowing which ones are best to attend before going to the conference.

To quote you Kevin..”My gut feeling at this point is that our social media presence should focus on managing and promoting our positive online reputation.”

I’m in total agreement with you. Your dealers positive online reputation should be the STAPLE of your dealers social media efforts. Yes, there are endless avenues for social..but for many dealers that do not have the resources to be social 100%..focus on your online reputation.

“You can do more with less in 2010 by taking advantage of all of the money your OEMs are spending to market on your behalf by taking a minute at the beginning of the month, going to your OEM site (e.g. http://www.nissanusa.com) and looking at their current promotion, and then updating your site to tie into that… Better info means higher conversion which equals more leads… all with a little extra effort and no additional money.” – Keep the message consistent! So easy and so effective.

Awesome review Kevin. Who where those 2 girls anyways? The little blond was cute and I can’t remember her name dammit!!

By: 7th Annual Digital Dealer Conference Nashville TN 11/02/09 « Search Engine Consultants

Thu, 05 Nov 2009 17:19:47 +0000

[...] The Digital Dealer Conference was an eye opening experience for me. I entered skeptical about the industry and its ability to move forward in such challenging times. I left impressed by how its key players are embracing new technologies. For additional insight on the conference please follow this link: http://www.dealerrefresh.com/digital-dealer-7-nashville-review/ [...]

By: Erica Sietsma

Erica Sietsma — Thu, 05 Nov 2009 17:04:13 +0000

I didn’t attend DigiDealer this year, however I would like to comment on the Car Bomb. Seeing as it is my favorite of all libations, I must respectfully disagree that it has any resemblance to cottage cheese, gasoline, etc. I believe it tastes like chocolate milk if imbibed correctly, i.e. fast. If you taste a curdle – you need to drink FASTER!

By: Brian Tucker

Brian Tucker — Thu, 05 Nov 2009 15:36:30 +0000

Kevin,
Great review! My favorite part of your review would be on traditional media driving visits to a website. I also see you have a live campaign at the present time embracing this technique. Kudos on the buy a used ride campaign! I thought the tv spot was quite catchy. http://buyausedride.com/index.php

By: Joe Pistell

Joe Pistell — Thu, 05 Nov 2009 12:48:34 +0000

Wow Kevin. Talk about thorough. I’m taking notes on your notes! If this car gig doesn’t work out You’ve got another career waiting, a reporter/analyst!

thnx!

By: Joe Turner

Joe Turner — Thu, 05 Nov 2009 12:39:16 +0000

Kevin,

Thank you for the great review. Kudos to Mike, Greg, Dynice and the wole team Digital DEaler Team this was one of the best shows I have been to in quite a while.

I would like to add that Brian Pasch gave several awards and TK Carsites was honored to not only be an Industry Leader but also the Super Charged Search award as well.

The entire list can be seen at the Pasch Consulting Group’s website http://www.dealer-seo.com.

Once thank you for the review.

Joe Turner