Comments on: eBay officially launches its “Local Market” http://www.dealerrefresh.com/ebay-officially-launches-its-local-market/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Fri, 30 Jul 2010 03:10:10 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Gerald Hand http://www.dealerrefresh.com/ebay-officially-launches-its-local-market/comment-page-1/#comment-296 Gerald Hand Tue, 27 Mar 2007 21:25:40 +0000 http://dealerrefresh.groovecommerce.com/?p=107#comment-296 While eBay is certainly a clearing house for unique or special items, especially reliable cash cars, there is seldom an opportunity to make gross on listed vehicles. On listed vehicles. What I have discovered is eBay is nothing more than a lead generator. When the new Avalon came out in 2005, we put a Limited edition on eBay (new) and sold 4 others to prospective buyers because we handled them like they were leads from Autotrader or Cars.com. One deal we grossed neaarly $10,000 because when we contacted the buyer, we concentrated on setting an appointment and getting them in to buy. After that, it was a payment issue, and we all know how that rolls. Approach eBay like the lead provider it is and you will see more results. Too many dealers rely on eBay to sell their cars, and it just won't. This is part of the reason I feel companies like Liquid Motors have promising technology, but falling short of their potential. There is no subtitute for a good salesperson on the phone! Gerald Hand Internet Director Toyota of Irving While eBay is certainly a clearing house for unique or special items, especially reliable cash cars, there is seldom an opportunity to make gross on listed vehicles.

On listed vehicles.

What I have discovered is eBay is nothing more than a lead generator. When the new Avalon came out in 2005, we put a Limited edition on eBay (new) and sold 4 others to prospective buyers because we handled them like they were leads from Autotrader or Cars.com. One deal we grossed neaarly $10,000 because when we contacted the buyer, we concentrated on setting an appointment and getting them in to buy. After that, it was a payment issue, and we all know how that rolls.

Approach eBay like the lead provider it is and you will see more results. Too many dealers rely on eBay to sell their cars, and it just won’t. This is part of the reason I feel companies like Liquid Motors have promising technology, but falling short of their potential. There is no subtitute for a good salesperson on the phone!

Gerald Hand
Internet Director
Toyota of Irving

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