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GM’s Shop, Click Drive Program

J Jessica Ruth
Posted onApr 7, 2015 at 10:25 PM
Updated onUpdated on Oct 25, 2019 at 7:23 AM

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While it’s not rolled out to all 50 states, a few have been doing this GM program of online car buying – no feet on the lot. 

Check out this video and article here.

As a dealer, what do you think? Do you think you would sell a lot of cars from implementing this program?

As a consumer, would you buy (please, try to imagine) a vehicle without stepping foot, not only inside the dealership, but inside your new vehicle?

Personally, I struggle thinking about skipping the test drive.

What do you think would be the positives and negatives to this?

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J
Jessica Ruth
Jessica is a Branding and Marketing professional, working to keep DealerRefresh the automotive industry's leading community based blog and forum. She'...