Comments on: Getting CREDIT for your DUPLICATE LEADS! http://www.dealerrefresh.com/getting-credit-for-your-duplicate-leads/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 18:45:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Pam Hoffman http://www.dealerrefresh.com/getting-credit-for-your-duplicate-leads/comment-page-1/#comment-3809 Pam Hoffman Thu, 13 Nov 2008 03:49:17 +0000 http://dealerrefresh.groovecommerce.com/?p=136#comment-3809 99c7qr5s1ih96zep 99c7qr5s1ih96zep

]]> By: Oscar Vanderkooij http://www.dealerrefresh.com/getting-credit-for-your-duplicate-leads/comment-page-1/#comment-3113 Oscar Vanderkooij Thu, 09 Oct 2008 23:53:50 +0000 http://dealerrefresh.groovecommerce.com/?p=136#comment-3113 Our dealership uses iMagiclab and I do like their feature of checking for duplicate leads although it is far from perfect. The problem I have with any tool that automatically checks duplicates is that it is not accurate. For example, what if you have a walk in customer leave your dealership on Monday morning and then submits a lead on your website that same evening? Do you count that lead as a duplicate? If so, ileadcontrol does not work for you. What if someone types their name with and without a typo so are these two different leads or one? What if you have a lead come in today and the guy buys a different brand instead. Now 2 months from now he submits another lead. Is that a duplicate? Some people shop for months while other buy within a day. Maybe this guy is interested in a second car or maybe he is still interested in the same, because he really did not buy yet. These are just 3 examples. What you really need is to manually input your scrubbed data in to a tool that shows it to you. Yes this means manual data entry, but it sure is a whole lot more accurate. Good things do not come cheap! How do you guys check your closing percentages per vendor? Do you simply use the reports that your CRM/ILM provides? If so, your numbers are wrong no matter what tool you use. Of course on the other side, you also have the problem of data integrity when you manually enter your data, because in most cases the person creating the report is the one that gets paid based on the results. I have develloped an Exell spreadsheet that graphs and tabulates things like: -Cost per vehicle sold by vendor -Cost per vehicle lead by vendor -Average gross by sales person -Average gross by vendor -Closing ratio by vendor -Closing ratio by sales person -Vehicle Model Mix MTD or YTD etc... This really helps us determine which vendor to keep or to renegotiate with. Which sales person needs more help or the axe... Anyways, sorry to get sidetracked on this post. LoL Our dealership uses iMagiclab and I do like their feature of checking for duplicate leads although it is far from perfect. The problem I have with any tool that automatically checks duplicates is that it is not accurate.

For example, what if you have a walk in customer leave your dealership on Monday morning and then submits a lead on your website that same evening? Do you count that lead as a duplicate? If so, ileadcontrol does not work for you. What if someone types their name with and without a typo so are these two different leads or one? What if you have a lead come in today and the guy buys a different brand instead. Now 2 months from now he submits another lead. Is that a duplicate? Some people shop for months while other buy within a day. Maybe this guy is interested in a second car or maybe he is still interested in the same, because he really did not buy yet. These are just 3 examples.

What you really need is to manually input your scrubbed data in to a tool that shows it to you. Yes this means manual data entry, but it sure is a whole lot more accurate. Good things do not come cheap!

How do you guys check your closing percentages per vendor? Do you simply use the reports that your CRM/ILM provides? If so, your numbers are wrong no matter what tool you use. Of course on the other side, you also have the problem of data integrity when you manually enter your data, because in most cases the person creating the report is the one that gets paid based on the results.

I have develloped an Exell spreadsheet that graphs and tabulates things like:

-Cost per vehicle sold by vendor
-Cost per vehicle lead by vendor
-Average gross by sales person
-Average gross by vendor
-Closing ratio by vendor
-Closing ratio by sales person
-Vehicle Model Mix MTD or YTD
etc…

This really helps us determine which vendor to keep or to renegotiate with. Which sales person needs more help or the axe…

Anyways, sorry to get sidetracked on this post. LoL

]]> By: Greg http://www.dealerrefresh.com/getting-credit-for-your-duplicate-leads/comment-page-1/#comment-439 Greg Wed, 19 Mar 2008 16:11:11 +0000 http://dealerrefresh.groovecommerce.com/?p=136#comment-439 How many lead providers charge on a per lead basis vs a flat monthly fee regardless of the number of leads? How many lead providers charge on a per lead basis vs a flat monthly fee regardless of the number of leads?

]]> By: Chris Olson http://www.dealerrefresh.com/getting-credit-for-your-duplicate-leads/comment-page-1/#comment-438 Chris Olson Sat, 19 Jan 2008 01:12:36 +0000 http://dealerrefresh.groovecommerce.com/?p=136#comment-438 Allan, Two things. First, you're right about the bad leads and this is something we're addressing, and secondly, the $399 is not a monthly charge. That's the one time set up fee. For successive months our business model is performance based where we only charge you a portion of what we save you. Allan,

Two things. First, you’re right about the bad leads and this is something we’re addressing, and secondly, the $399 is not a monthly charge. That’s the one time set up fee. For successive months our business model is performance based where we only charge you a portion of what we save you.

]]> By: Allan http://www.dealerrefresh.com/getting-credit-for-your-duplicate-leads/comment-page-1/#comment-437 Allan Sat, 20 Oct 2007 16:27:01 +0000 http://dealerrefresh.groovecommerce.com/?p=136#comment-437 Problem with I-Lead Control is it only does dupe checking. What about leads that have bad contact info that you shouldn't be paying for? I-Lead Control can't account for those so it is a partial solution. For $399 a month you can get a complete ILM software package that just includes this fundamental feature. MotoSnap ILM from VinStickers also does very thorough bad lad reporting and can even reprint vendor invoices like I-Lead Control. Problem with I-Lead Control is it only does dupe checking. What about leads that have bad contact info that you shouldn’t be paying for? I-Lead Control can’t account for those so it is a partial solution.

For $399 a month you can get a complete ILM software package that just includes this fundamental feature.

MotoSnap ILM from VinStickers also does very thorough bad lad reporting and can even reprint vendor invoices like I-Lead Control.

]]> By: Steve Williams http://www.dealerrefresh.com/getting-credit-for-your-duplicate-leads/comment-page-1/#comment-436 Steve Williams Fri, 04 May 2007 17:50:53 +0000 http://dealerrefresh.groovecommerce.com/?p=136#comment-436 Keith has a great point, however, I have found that crm/ilm tools that return the lead automatically either don't always get credited because the process still requires human intervention on the lead providers side (you should really trust they will do the right thing- LOL), and this does not always happen, or the controller/accounts payable at the dealership level don't know to look for the discount/credit they should be getting on the lead providers invoice. By using this product you know you get the credit because the controller/accounts payable are trained to print the report when they get the invoice from the lead provider and pay the right amount at that time. - We tested i-LeadControl against a crm/ilm tool that sent the dupes back to the provider (we will not mention which tool, but a prevalent one) at a medium sized import store - - - i-LeadControl saved over $400 more than the crm/ilm tool in the same 30 days time frame... YOU OWE IT TO YOURSELF AND YOUR DEALERSHIP TO SCHEDULE A DEMO AND CHECK IT OUT! www.ileadcontrol.com Keith has a great point, however, I have found that crm/ilm tools that return the lead automatically either don’t always get credited because the process still requires human intervention on the lead providers side (you should really trust they will do the right thing- LOL), and this does not always happen, or the controller/accounts payable at the dealership level don’t know to look for the discount/credit they should be getting on the lead providers invoice. By using this product you know you get the credit because the controller/accounts payable are trained to print the report when they get the invoice from the lead provider and pay the right amount at that time. – We tested i-LeadControl against a crm/ilm tool that sent the dupes back to the provider (we will not mention which tool, but a prevalent one) at a medium sized import store – - – i-LeadControl saved over $400 more than the crm/ilm tool in the same 30 days time frame… YOU OWE IT TO YOURSELF AND YOUR DEALERSHIP TO SCHEDULE A DEMO AND CHECK IT OUT! http://www.ileadcontrol.com

]]> By: Keith Latman http://www.dealerrefresh.com/getting-credit-for-your-duplicate-leads/comment-page-1/#comment-435 Keith Latman Thu, 03 May 2007 23:46:16 +0000 http://dealerrefresh.groovecommerce.com/?p=136#comment-435 this is a great concept which we built into our tools 3 years ago. All of our systems dup check the leads and automatically return the bad leads for credit. Nice part about it being integrated into your CRM/ILM is that your statistical averages and close ratios are pure. For those that don't use iMagicLab, sounds like this product may be a time saver. this is a great concept which we built into our tools 3 years ago. All of our systems dup check the leads and automatically return the bad leads for credit. Nice part about it being integrated into your CRM/ILM is that your statistical averages and close ratios are pure.

For those that don’t use iMagicLab, sounds like this product may be a time saver.

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