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	<title>Comments on: Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership</title>
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	<link>http://www.dealerrefresh.com/hiring-a-full-time-seo-and-internet-marketing-manager-for-your-dealership/</link>
	<description>Obstacles, Observations and Opinions of an Automotive Internet Sales Manager</description>
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		<title>By: Who should be managing your SEO? - DealerRefresh Automotive Technology forums</title>
		<link>http://www.dealerrefresh.com/hiring-a-full-time-seo-and-internet-marketing-manager-for-your-dealership/comment-page-2/#comment-6466</link>
		<dc:creator>Who should be managing your SEO? - DealerRefresh Automotive Technology forums</dc:creator>
		<pubDate>Tue, 28 Apr 2009 14:44:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1374#comment-6466</guid>
		<description>[...] be managing your SEO?    This is a big question and one we discussed on the blog a few months ago Hiring an Automotive Internet Marketing Manager  I believe if you find the right person, it would beneficial to bring it in house but it&#039;s a [...]</description>
		<content:encoded><![CDATA[<p>[...] be managing your SEO?    This is a big question and one we discussed on the blog a few months ago Hiring an Automotive Internet Marketing Manager  I believe if you find the right person, it would beneficial to bring it in house but it&#8217;s a [...]</p>
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		<title>By: Stew Pedasso</title>
		<link>http://www.dealerrefresh.com/hiring-a-full-time-seo-and-internet-marketing-manager-for-your-dealership/comment-page-2/#comment-4418</link>
		<dc:creator>Stew Pedasso</dc:creator>
		<pubDate>Tue, 25 Nov 2008 00:26:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1374#comment-4418</guid>
		<description>Tony, yeah I get that razzed on that alot,
pronounced a little different tho:)

Thanks for answering. Sorry didn&#039;t post back I got slammed today.

I checked out www.berglundtoyota.com too, do you have your video walkrounds you shot on there? I couldn&#039;t find them.

Btw, I&#039;m nowhere close to your market;)
Check ur email, call me anytime.</description>
		<content:encoded><![CDATA[<p>Tony, yeah I get that razzed on that alot,<br />
pronounced a little different tho:)</p>
<p>Thanks for answering. Sorry didn&#8217;t post back I got slammed today.</p>
<p>I checked out <a href="http://www.berglundtoyota.com" rel="nofollow">http://www.berglundtoyota.com</a> too, do you have your video walkrounds you shot on there? I couldn&#8217;t find them.</p>
<p>Btw, I&#8217;m nowhere close to your market;)<br />
Check ur email, call me anytime.</p>
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		<title>By: Tony Weaver</title>
		<link>http://www.dealerrefresh.com/hiring-a-full-time-seo-and-internet-marketing-manager-for-your-dealership/comment-page-2/#comment-4416</link>
		<dc:creator>Tony Weaver</dc:creator>
		<pubDate>Mon, 24 Nov 2008 17:45:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1374#comment-4416</guid>
		<description>1. What type of videos did you shoot? ex: vehicle videos, testimonials, test drives, etc

Used car walk arounds, and some testimonials

2. The video views per month are based on how many videos? And what type, vehicle videos?

160 videos published on 8 different sites, so 1280 videos, mostly used car walk arounds.

3. What search sites did you OWN with the videos?

Google.

1. How is the new videos simpler?

They are automated slide shows, hands off!

2. What new videos have you added to your website to get these results?

Slide show videos on used cars.</description>
		<content:encoded><![CDATA[<p>1. What type of videos did you shoot? ex: vehicle videos, testimonials, test drives, etc</p>
<p>Used car walk arounds, and some testimonials</p>
<p>2. The video views per month are based on how many videos? And what type, vehicle videos?</p>
<p>160 videos published on 8 different sites, so 1280 videos, mostly used car walk arounds.</p>
<p>3. What search sites did you OWN with the videos?</p>
<p>Google.</p>
<p>1. How is the new videos simpler?</p>
<p>They are automated slide shows, hands off!</p>
<p>2. What new videos have you added to your website to get these results?</p>
<p>Slide show videos on used cars.</p>
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		<title>By: Tony Weaver</title>
		<link>http://www.dealerrefresh.com/hiring-a-full-time-seo-and-internet-marketing-manager-for-your-dealership/comment-page-2/#comment-4415</link>
		<dc:creator>Tony Weaver</dc:creator>
		<pubDate>Mon, 24 Nov 2008 17:24:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1374#comment-4415</guid>
		<description>Wait!  STew PID ASSO?  Oh.... I get it :(</description>
		<content:encoded><![CDATA[<p>Wait!  STew PID ASSO?  Oh&#8230;. I get it <img src='http://www.dealerrefresh.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
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		<title>By: Tony Weaver</title>
		<link>http://www.dealerrefresh.com/hiring-a-full-time-seo-and-internet-marketing-manager-for-your-dealership/comment-page-2/#comment-4411</link>
		<dc:creator>Tony Weaver</dc:creator>
		<pubDate>Mon, 24 Nov 2008 15:06:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1374#comment-4411</guid>
		<description>Stew, Please email me as I can not get to your e-mail address as we are experienceing some sort of Java error on a lot of things today. Tony@berglundtoyota.com. I prefer a phone call as that would be faster for me.  Email me and I will get you my information...</description>
		<content:encoded><![CDATA[<p>Stew, Please email me as I can not get to your e-mail address as we are experienceing some sort of Java error on a lot of things today. <a href="mailto:Tony@berglundtoyota.com">Tony@berglundtoyota.com</a>. I prefer a phone call as that would be faster for me.  Email me and I will get you my information&#8230;</p>
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		<title>By: Stew Pedasso</title>
		<link>http://www.dealerrefresh.com/hiring-a-full-time-seo-and-internet-marketing-manager-for-your-dealership/comment-page-2/#comment-4403</link>
		<dc:creator>Stew Pedasso</dc:creator>
		<pubDate>Mon, 24 Nov 2008 00:04:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1374#comment-4403</guid>
		<description>Tony I&#039;m not going to bash. 
I didn&#039;t even read up the post to find out why there is a bashing, I just don&#039;t care.

I do have some questions Tony regarding your post. Gathering from what you wrote it seems like you&#039;ve been active with videos.

You wrote:
&quot;We used to do all the video; I have gigs and gigs of video stored. I once had many of the videos I made on the site, and all our videos were on Google, AOL, Meta Cafe, MySpace and so on. We got 35,000 to 65,000 views per month, and we owned local searches for every make and model.&quot;

1. What type of videos did you shoot? ex: vehicle videos, testimonials, test drives, etc

2. The video views per month are based on how many videos? And what type, vehicle videos?

3. What search sites did you OWN with the videos?

You wrote:
&quot;Anyway, this current video method we have is simpler for us until someone comes out with something better… My conversion rate is up to 8% on our site, and the average time spent per visitor is up to 10 minutes per visitor since I added these new videos.&quot;

1. How is the new videos simpler?

2. What new videos have you added to your website to get these results?

3. What is your website URL? Guessing from your post it&#039;s a Dealer.com site?

And, if you want to take this off-post just email me, Thanks Tony.</description>
		<content:encoded><![CDATA[<p>Tony I&#8217;m not going to bash.<br />
I didn&#8217;t even read up the post to find out why there is a bashing, I just don&#8217;t care.</p>
<p>I do have some questions Tony regarding your post. Gathering from what you wrote it seems like you&#8217;ve been active with videos.</p>
<p>You wrote:<br />
&#8220;We used to do all the video; I have gigs and gigs of video stored. I once had many of the videos I made on the site, and all our videos were on Google, AOL, Meta Cafe, MySpace and so on. We got 35,000 to 65,000 views per month, and we owned local searches for every make and model.&#8221;</p>
<p>1. What type of videos did you shoot? ex: vehicle videos, testimonials, test drives, etc</p>
<p>2. The video views per month are based on how many videos? And what type, vehicle videos?</p>
<p>3. What search sites did you OWN with the videos?</p>
<p>You wrote:<br />
&#8220;Anyway, this current video method we have is simpler for us until someone comes out with something better… My conversion rate is up to 8% on our site, and the average time spent per visitor is up to 10 minutes per visitor since I added these new videos.&#8221;</p>
<p>1. How is the new videos simpler?</p>
<p>2. What new videos have you added to your website to get these results?</p>
<p>3. What is your website URL? Guessing from your post it&#8217;s a Dealer.com site?</p>
<p>And, if you want to take this off-post just email me, Thanks Tony.</p>
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		<title>By: Tony Weaver</title>
		<link>http://www.dealerrefresh.com/hiring-a-full-time-seo-and-internet-marketing-manager-for-your-dealership/comment-page-2/#comment-4384</link>
		<dc:creator>Tony Weaver</dc:creator>
		<pubDate>Sat, 22 Nov 2008 23:26:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1374#comment-4384</guid>
		<description>Wow Joe, I thought we were all past all of this....  Okay here we go...

Of course Google visits our site every day! I was talking about a complete indexing which happens a few times (usually two times) a month for most sites.  I have yet tapped into Google, or any other robot fully indexing my site every day.  If you know the secret please write an article on how to do it so Jeff can let everyone in on the secret… 

Joe, you write, 
&quot;But, to no thanks to you as Dealer.com has done all your SEO work. You can now cross “re-writing every page on your site 2x a month” and go back to sellin’.&quot;  

I would really like to know where you get all your information?  In the attempt to make me look like an a**, you have made one of yourself!  Dealer.com has done Zero of my SEO.  They did it in the beginning, but I let their SEO team go back in June or July of this year... Now we are indexing much better.  I rewrote every title, keyword, description, and all page content on our site. And I update this information all the time. Do you think Dealer.com would make those spelling errors that &quot;Observer&quot; so kindly pointed out?  Get you facts straight Joe! Dealer.com can not take any credit at this point! I am certainly not going to say anything negative about Dealer.com as I think they are awesome, so I will not get into specifics.

As far as video goes, I agree with you, the digital voice is a bit mundane! We used to do all the video; I have gigs and gigs of video stored.  I once had many of the videos I made on the site, and all our videos were on Google, AOL, Meta Cafe, MySpace and so on.  We got 35,000 to 65,000 views per month, and we owned local searches for every make and model.  These 100’s of videos were targeted geographically, so hopefully they were local viewers...  I since took the videos down, and we are working on another platform that will take its place. Anyway, this current video method we have is simpler for us until someone comes out with something better…  My conversion rate is up to 8% on our site, and the average time spent per visitor is up to 10 minutes per visitor since I added these new videos.    

I really regret coming off so strong (and negative) on my first post on this site… My tail is between my legs (so Joe, that must make you happy), but if you are going to bash, get it right!  All is fair because of my post, and I think everything has been covered!  

And to clarify some of the comments I made about Digital Dealer Mag (nothing to do whith Joe); I was a cover story for Digital Dealer, but we decided not to run the article, and (to me) it was a bummer that we did not let the publication run it!  So, Sorry about bashing anyone being on the cover of Digital Dealer! If Michael Roscoe reads this post he can agree with this statement… 

I hope this is the end of Tony Bashing, yet I know it must be fun!</description>
		<content:encoded><![CDATA[<p>Wow Joe, I thought we were all past all of this&#8230;.  Okay here we go&#8230;</p>
<p>Of course Google visits our site every day! I was talking about a complete indexing which happens a few times (usually two times) a month for most sites.  I have yet tapped into Google, or any other robot fully indexing my site every day.  If you know the secret please write an article on how to do it so Jeff can let everyone in on the secret… </p>
<p>Joe, you write,<br />
&#8220;But, to no thanks to you as Dealer.com has done all your SEO work. You can now cross “re-writing every page on your site 2x a month” and go back to sellin’.&#8221;  </p>
<p>I would really like to know where you get all your information?  In the attempt to make me look like an a**, you have made one of yourself!  Dealer.com has done Zero of my SEO.  They did it in the beginning, but I let their SEO team go back in June or July of this year&#8230; Now we are indexing much better.  I rewrote every title, keyword, description, and all page content on our site. And I update this information all the time. Do you think Dealer.com would make those spelling errors that &#8220;Observer&#8221; so kindly pointed out?  Get you facts straight Joe! Dealer.com can not take any credit at this point! I am certainly not going to say anything negative about Dealer.com as I think they are awesome, so I will not get into specifics.</p>
<p>As far as video goes, I agree with you, the digital voice is a bit mundane! We used to do all the video; I have gigs and gigs of video stored.  I once had many of the videos I made on the site, and all our videos were on Google, AOL, Meta Cafe, MySpace and so on.  We got 35,000 to 65,000 views per month, and we owned local searches for every make and model.  These 100’s of videos were targeted geographically, so hopefully they were local viewers&#8230;  I since took the videos down, and we are working on another platform that will take its place. Anyway, this current video method we have is simpler for us until someone comes out with something better…  My conversion rate is up to 8% on our site, and the average time spent per visitor is up to 10 minutes per visitor since I added these new videos.    </p>
<p>I really regret coming off so strong (and negative) on my first post on this site… My tail is between my legs (so Joe, that must make you happy), but if you are going to bash, get it right!  All is fair because of my post, and I think everything has been covered!  </p>
<p>And to clarify some of the comments I made about Digital Dealer Mag (nothing to do whith Joe); I was a cover story for Digital Dealer, but we decided not to run the article, and (to me) it was a bummer that we did not let the publication run it!  So, Sorry about bashing anyone being on the cover of Digital Dealer! If Michael Roscoe reads this post he can agree with this statement… </p>
<p>I hope this is the end of Tony Bashing, yet I know it must be fun!</p>
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		<title>By: Joe</title>
		<link>http://www.dealerrefresh.com/hiring-a-full-time-seo-and-internet-marketing-manager-for-your-dealership/comment-page-2/#comment-3943</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Sun, 16 Nov 2008 02:56:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1374#comment-3943</guid>
		<description>CRAP! 
I missed the free-for-all on Tony!! RATS! Late to the party again!  Hmmm.... what the h*ll, I&#039;ll toss one out there anyhow... in Tony&#039;s 1st post, he writes:

&quot;... A good Internet Sales Manager can manage his, or her team, update the site specials, rewrite the SEO content on every page of the site (front and back) at least 2x a month (after the Googlebot visits), ..&quot;

hahaha...  ahem... Sorry.  
Tony, if you&#039;re my &quot;Internet Marketing Dood&quot; and my site is not visited by google at least daily, I&#039;d fire your a**.


Actually, I shopped ya on Google and you&#039;re scoring well, very well.  But, to no thanks to you as Dealer.com has done all your SEO work.  You can now cross &quot;re-writing every page on your site 2x a month&quot; and go back to sellin&#039;.

Sorry to jump on the pile so late, but some times its so much FUN! ;-)

Actully Tony, I have a legit qwuestion.  How often do your visitors click on your videos? One in 20? One in 10?  One in 3 vistors? How long do they listen to the robot voice before they stop the stream?  Have you tried to do a PERSONAL walk around a few cars to see if teh viewing time data increases?

See where I am going with this?  Does the video generate interest (with leads to DIGL)?

Thnx for the fun Tony, I enjoyed the read!
Joe</description>
		<content:encoded><![CDATA[<p>CRAP!<br />
I missed the free-for-all on Tony!! RATS! Late to the party again!  Hmmm&#8230;. what the h*ll, I&#8217;ll toss one out there anyhow&#8230; in Tony&#8217;s 1st post, he writes:</p>
<p>&#8220;&#8230; A good Internet Sales Manager can manage his, or her team, update the site specials, rewrite the SEO content on every page of the site (front and back) at least 2x a month (after the Googlebot visits), ..&#8221;</p>
<p>hahaha&#8230;  ahem&#8230; Sorry.<br />
Tony, if you&#8217;re my &#8220;Internet Marketing Dood&#8221; and my site is not visited by google at least daily, I&#8217;d fire your a**.</p>
<p>Actually, I shopped ya on Google and you&#8217;re scoring well, very well.  But, to no thanks to you as Dealer.com has done all your SEO work.  You can now cross &#8220;re-writing every page on your site 2x a month&#8221; and go back to sellin&#8217;.</p>
<p>Sorry to jump on the pile so late, but some times its so much FUN! <img src='http://www.dealerrefresh.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Actully Tony, I have a legit qwuestion.  How often do your visitors click on your videos? One in 20? One in 10?  One in 3 vistors? How long do they listen to the robot voice before they stop the stream?  Have you tried to do a PERSONAL walk around a few cars to see if teh viewing time data increases?</p>
<p>See where I am going with this?  Does the video generate interest (with leads to DIGL)?</p>
<p>Thnx for the fun Tony, I enjoyed the read!<br />
Joe</p>
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		<title>By: Stan Sher</title>
		<link>http://www.dealerrefresh.com/hiring-a-full-time-seo-and-internet-marketing-manager-for-your-dealership/comment-page-2/#comment-3895</link>
		<dc:creator>Stan Sher</dc:creator>
		<pubDate>Sat, 15 Nov 2008 06:22:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1374#comment-3895</guid>
		<description>It is in my opinion that an eCommerce Director or Internet Director should be a very skilled individual.  This person should have the skill level of a GSM when it comes to internet and marketing.  The position should have the authority of a GSM as well.  This person should be able to build a manage the internet staff as well as maintain proper communication with vendor reps.  At the same time, this person is willing to learn more proactive marketing techniques that drive more traffic to the dealership.  If a new and amazing marketing tool comes out, they should be the first to consider it.  At the same time, this person should be able to desk a deal and a close a deal if a TO is needed.  While it is important to be savvy with technology, it is important to be one of the strongest sales people ever.  The compensation should be similar to a GSM.  This position is very important if you are going to run a high volume store of 400+ units per month or a group of stores.  A smaller store that does 100 cars per month can certainly be without an internet director.  However, by hiring more then one person to work the internet there is room for both people to work it properly.  It is a matter of how they are going to be compensated ad how much time and effort they want to put into it.

Stan</description>
		<content:encoded><![CDATA[<p>It is in my opinion that an eCommerce Director or Internet Director should be a very skilled individual.  This person should have the skill level of a GSM when it comes to internet and marketing.  The position should have the authority of a GSM as well.  This person should be able to build a manage the internet staff as well as maintain proper communication with vendor reps.  At the same time, this person is willing to learn more proactive marketing techniques that drive more traffic to the dealership.  If a new and amazing marketing tool comes out, they should be the first to consider it.  At the same time, this person should be able to desk a deal and a close a deal if a TO is needed.  While it is important to be savvy with technology, it is important to be one of the strongest sales people ever.  The compensation should be similar to a GSM.  This position is very important if you are going to run a high volume store of 400+ units per month or a group of stores.  A smaller store that does 100 cars per month can certainly be without an internet director.  However, by hiring more then one person to work the internet there is room for both people to work it properly.  It is a matter of how they are going to be compensated ad how much time and effort they want to put into it.</p>
<p>Stan</p>
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		<title>By: Jennifer Schrader</title>
		<link>http://www.dealerrefresh.com/hiring-a-full-time-seo-and-internet-marketing-manager-for-your-dealership/comment-page-2/#comment-3881</link>
		<dc:creator>Jennifer Schrader</dc:creator>
		<pubDate>Fri, 14 Nov 2008 22:09:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.dealerrefresh.com/?p=1374#comment-3881</guid>
		<description>Mat &amp; Billy, 

Great comments. Mat you hit the nail on the head in many ways.  

That is a great way of saying it &quot;Hope System&quot; 

Keep up the great work!</description>
		<content:encoded><![CDATA[<p>Mat &amp; Billy, </p>
<p>Great comments. Mat you hit the nail on the head in many ways.  </p>
<p>That is a great way of saying it &#8220;Hope System&#8221; </p>
<p>Keep up the great work!</p>
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