Let’s talk about “LOST” and I am not talking about the widely popular television show that just recently concluded on ABC. I am talking about your lost customers. It all starts with that phone call to unsold customers.
“Hi Jeff this is Jerry with… oh you did, what did you buy?”
How many times have we all heard that conversation? We then conclude with, “Well if you’re ever in the market again please give me a call…” and off to our CRM we go to mark that customer as “LOST!”
We’ve all heard our managers say over-an- over a thousand times, “keep selling until they buy or die.” Well the person who came up with that saying is an idiot! It should be, “keep selling until they die.” The average person will spend over $300K on automobiles in their lifetime. Big deal, you missed out on a sale this time around. A true salesperson will figure out how to win their business the next time around. If you treat them like a customer they may in fact become a customer.
So how are you going to win their business?