Comments on: Independent Sites Play Significant Role in Driving Walk-In Traffic to Dealerships, Cars.com, Synovate Study Finds http://www.dealerrefresh.com/independent-sites-walk-in-traffic-to-dealerships-carcom-study/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 23:21:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Guest http://www.dealerrefresh.com/independent-sites-walk-in-traffic-to-dealerships-carcom-study/comment-page-1/#comment-13093 Guest Thu, 30 Jun 2011 02:58:00 +0000 http://www.dealerrefresh.com/?p=1471#comment-13093 This article is 3 years old that's why. This article is 3 years old that’s why.

]]> By: K Bookbinder http://www.dealerrefresh.com/independent-sites-walk-in-traffic-to-dealerships-carcom-study/comment-page-1/#comment-13092 K Bookbinder Wed, 29 Jun 2011 22:33:00 +0000 http://www.dealerrefresh.com/?p=1471#comment-13092 the number in the Auto News Auto Trader webinar yesterday was closer to 70%.... What gives?  the number in the Auto News Auto Trader webinar yesterday was closer to 70%…. What gives? 

]]> By: Billy http://www.dealerrefresh.com/independent-sites-walk-in-traffic-to-dealerships-carcom-study/comment-page-1/#comment-4139 Billy Wed, 19 Nov 2008 19:15:25 +0000 http://www.dealerrefresh.com/?p=1471#comment-4139 "More than half of shoppers surveyed used an independent website to view vehicle listings; of those, 82 percent visited Cars.com and its online partners." Just curious, were the cars.com surveyors wearing cars.com name badges? ;) I keed, I keed!!!! “More than half of shoppers surveyed used an independent website to view vehicle listings; of those, 82 percent visited Cars.com and its online partners.”

Just curious, were the cars.com surveyors wearing cars.com name badges? ;)

I keed, I keed!!!!

]]> By: Cars.com » Independent Sites Play Significant Role in Driving Walk-In Traffic to Dealerships http://www.dealerrefresh.com/independent-sites-walk-in-traffic-to-dealerships-carcom-study/comment-page-1/#comment-4051 Cars.com » Independent Sites Play Significant Role in Driving Walk-In Traffic to Dealerships Mon, 17 Nov 2008 22:48:00 +0000 http://www.dealerrefresh.com/?p=1471#comment-4051 [...] One-third of dealership visitors who used an independent website did not call or send an email before they came to the store, an innovative study by Cars.com and Synovate, a global market research firm, found. The study explored the connection between online research activity and offline shopping behavior to understand how consumers use the internet for automotive buying decisions. It also identified the specific websites and website features that most encourage walk-in traffic. "Tracking email and phone leads alone gives dealers an incomplete picture of how their internet initiatives perform. Now, for the first time, they can calculate the full return on their advertising investment and quantify the traffic and sales their online programs generate,” said Dennis Galbraith, Cars.com vice president of advertising products and training. “More than any other source, the web connects dealers with in-market shoppers and encourages them to take direct action. Among dealership visitors who used Cars.com, half planned to purchase or lease a vehicle the same day they went to the store." Read more… [...] [...] One-third of dealership visitors who used an independent website did not call or send an email before they came to the store, an innovative study by Cars.com and Synovate, a global market research firm, found. The study explored the connection between online research activity and offline shopping behavior to understand how consumers use the internet for automotive buying decisions. It also identified the specific websites and website features that most encourage walk-in traffic. "Tracking email and phone leads alone gives dealers an incomplete picture of how their internet initiatives perform. Now, for the first time, they can calculate the full return on their advertising investment and quantify the traffic and sales their online programs generate,” said Dennis Galbraith, Cars.com vice president of advertising products and training. “More than any other source, the web connects dealers with in-market shoppers and encourages them to take direct action. Among dealership visitors who used Cars.com, half planned to purchase or lease a vehicle the same day they went to the store." Read more… [...]

]]> By: sellmorecars http://www.dealerrefresh.com/independent-sites-walk-in-traffic-to-dealerships-carcom-study/comment-page-1/#comment-4046 sellmorecars Mon, 17 Nov 2008 20:43:18 +0000 http://www.dealerrefresh.com/?p=1471#comment-4046 This is really what I would love for the online dealers out there to understand. Cars.com and AT.com are really considered research and not advertising by shoppers. Go to any website. Like Target.com. If I find what I am looking for, is that research? Or Advertising? Best way to claim walk up traffic is to put a coupon on the car and ask to be printed. Don't do cash right now because everyone knows you can get a great deal. Some of my dealers are using an I-Pod touch or navigation plus $250 off advertised price ($500 total value). Also, F & I is really a great place to source your traffic. They also use a source sheet that uses logos only, not words. It has really been helpful considereing a lot of dealers are trying to figure out what is working. Cash car buyers typically won't spend $250 on a I-Pod touch especially right now. It will come up in conversation in your showroom. It does work as long as your cars are market competitive (not cheap). Gas cards don't work right now since it's so low per gallon. Hope this helps! This is really what I would love for the online dealers out there to understand. Cars.com and AT.com are really considered research and not advertising by shoppers. Go to any website. Like Target.com. If I find what I am looking for, is that research? Or Advertising? Best way to claim walk up traffic is to put a coupon on the car and ask to be printed. Don’t do cash right now because everyone knows you can get a great deal. Some of my dealers are using an I-Pod touch or navigation plus $250 off advertised price ($500 total value). Also, F & I is really a great place to source your traffic. They also use a source sheet that uses logos only, not words. It has really been helpful considereing a lot of dealers are trying to figure out what is working. Cash car buyers typically won’t spend $250 on a I-Pod touch especially right now. It will come up in conversation in your showroom. It does work as long as your cars are market competitive (not cheap). Gas cards don’t work right now since it’s so low per gallon. Hope this helps!

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