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	<title>Comments on: Taking inventory of your dealer advertising tracking phone numbers.</title>
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	<link>http://www.dealerrefresh.com/inventory-of-your-dealer-advertising-tracking-phone-numbers/</link>
	<description>Obstacles, Observations and Opinions of an Automotive Internet Sales Manager</description>
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		<title>By: Jeff Kershner</title>
		<link>http://www.dealerrefresh.com/inventory-of-your-dealer-advertising-tracking-phone-numbers/comment-page-1/#comment-672</link>
		<dc:creator>Jeff Kershner</dc:creator>
		<pubDate>Sat, 27 Oct 2007 17:51:12 +0000</pubDate>
		<guid isPermaLink="false">http://dealerrefresh.groovecommerce.com/?p=198#comment-672</guid>
		<description>Thanks for your comments Timm and for bringing this posting back into light. I have since then found that you can indeed get your own numbers on most of these sites. You sometimes have you throw up a little ruckus to get it done, but they eventually give in. Ebay local was the only source I couldn&#039;t get to cooperate, they HAD to have their number on there.

Jeff
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		<content:encoded><![CDATA[<p>Thanks for your comments Timm and for bringing this posting back into light. I have since then found that you can indeed get your own numbers on most of these sites. You sometimes have you throw up a little ruckus to get it done, but they eventually give in. Ebay local was the only source I couldn&#8217;t get to cooperate, they HAD to have their number on there.</p>
<p>Jeff</p>
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		<title>By: Timm Cuzzo</title>
		<link>http://www.dealerrefresh.com/inventory-of-your-dealer-advertising-tracking-phone-numbers/comment-page-1/#comment-671</link>
		<dc:creator>Timm Cuzzo</dc:creator>
		<pubDate>Sat, 27 Oct 2007 14:33:50 +0000</pubDate>
		<guid isPermaLink="false">http://dealerrefresh.groovecommerce.com/?p=198#comment-671</guid>
		<description>Jeff,
I agree with Alex.  I would recommend telling your vendors that you want to use your number and they will.

I worked for Who&#039;s Calling and as a Internet Director,  You need to make sure you are using national numbers especially with Who&#039;s Calling, so you do not lose calls and then assign one to each vendor so you can track the call volume.  They will use them if you request them to.

I feel that the vendors use their own tracking numbers simple to be able to say  &quot;look you have this many calls this month, we are doing our job!!&quot;

Good Luck
Timm
</description>
		<content:encoded><![CDATA[<p>Jeff,<br />
I agree with Alex.  I would recommend telling your vendors that you want to use your number and they will.</p>
<p>I worked for Who&#8217;s Calling and as a Internet Director,  You need to make sure you are using national numbers especially with Who&#8217;s Calling, so you do not lose calls and then assign one to each vendor so you can track the call volume.  They will use them if you request them to.</p>
<p>I feel that the vendors use their own tracking numbers simple to be able to say  &#8220;look you have this many calls this month, we are doing our job!!&#8221;</p>
<p>Good Luck<br />
Timm</p>
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		<title>By: Joe Pistell</title>
		<link>http://www.dealerrefresh.com/inventory-of-your-dealer-advertising-tracking-phone-numbers/comment-page-1/#comment-670</link>
		<dc:creator>Joe Pistell</dc:creator>
		<pubDate>Fri, 08 Jun 2007 18:16:35 +0000</pubDate>
		<guid isPermaLink="false">http://dealerrefresh.groovecommerce.com/?p=198#comment-670</guid>
		<description>ASK AND YE SHALL RECEIVE...

1st, Here&#039;s the Job Summary:
-A Single Web Task
-Done on a Regular Basis
-From Multiple Sites

BEST CASE SOLUTION:
-Open 1 Browser
-Click a Button
-Browser automatically goes to your phone sites
-Keys in passwords to all sites
-Auto-Drills into your selected reports page
Multiple Sites... One Click... Done.

HOW?
FireFox browser and a plug-in.

Plug in:
https://addons.mozilla.org/en-US/firefox/addon/3863

hope this helps,
Joe
</description>
		<content:encoded><![CDATA[<p>ASK AND YE SHALL RECEIVE&#8230;</p>
<p>1st, Here&#8217;s the Job Summary:<br />
-A Single Web Task<br />
-Done on a Regular Basis<br />
-From Multiple Sites</p>
<p>BEST CASE SOLUTION:<br />
-Open 1 Browser<br />
-Click a Button<br />
-Browser automatically goes to your phone sites<br />
-Keys in passwords to all sites<br />
-Auto-Drills into your selected reports page<br />
Multiple Sites&#8230; One Click&#8230; Done.</p>
<p>HOW?<br />
FireFox browser and a plug-in.</p>
<p>Plug in:<br />
<a href="https://addons.mozilla.org/en-US/firefox/addon/3863" rel="nofollow">https://addons.mozilla.org/en-US/firefox/addon/3863</a></p>
<p>hope this helps,<br />
Joe</p>
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		<title>By: Alex Snyder</title>
		<link>http://www.dealerrefresh.com/inventory-of-your-dealer-advertising-tracking-phone-numbers/comment-page-1/#comment-669</link>
		<dc:creator>Alex Snyder</dc:creator>
		<pubDate>Fri, 08 Jun 2007 17:33:33 +0000</pubDate>
		<guid isPermaLink="false">http://dealerrefresh.groovecommerce.com/?p=198#comment-669</guid>
		<description>Jeff,

I&#039;ve never trusted external vendors&#039; numbers because I can&#039;t hold them to my own standards.  When I&#039;m not the one taking the calls I have to change tracking avenues around.  Our ad agency provides us with a call tracking system, so I negotiate with new vendors to have our own phone numbers placed.

&quot;I never thought about forwarding all of my numbers (even if they are a callbight number) to 1 system/vendor like whoscalling.&quot;

Just call your vendors and tell them you don&#039;t want to use their numbers anymore.  Give them your own.  I had to tell Autotrader that we would cancel if they wouldn&#039;t let us use our own.  I also asked them what they were afraid of?  If their call tracking was accurate, nothing should change - right?  Their reluctance really inspired my confidence in them.  I&#039;ve had no issues with any other companies.
</description>
		<content:encoded><![CDATA[<p>Jeff,</p>
<p>I&#8217;ve never trusted external vendors&#8217; numbers because I can&#8217;t hold them to my own standards.  When I&#8217;m not the one taking the calls I have to change tracking avenues around.  Our ad agency provides us with a call tracking system, so I negotiate with new vendors to have our own phone numbers placed.</p>
<p>&#8220;I never thought about forwarding all of my numbers (even if they are a callbight number) to 1 system/vendor like whoscalling.&#8221;</p>
<p>Just call your vendors and tell them you don&#8217;t want to use their numbers anymore.  Give them your own.  I had to tell Autotrader that we would cancel if they wouldn&#8217;t let us use our own.  I also asked them what they were afraid of?  If their call tracking was accurate, nothing should change &#8211; right?  Their reluctance really inspired my confidence in them.  I&#8217;ve had no issues with any other companies.</p>
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		<title>By: Umer Farooq</title>
		<link>http://www.dealerrefresh.com/inventory-of-your-dealer-advertising-tracking-phone-numbers/comment-page-1/#comment-668</link>
		<dc:creator>Umer Farooq</dc:creator>
		<pubDate>Fri, 08 Jun 2007 15:46:02 +0000</pubDate>
		<guid isPermaLink="false">http://dealerrefresh.groovecommerce.com/?p=198#comment-668</guid>
		<description>I might be wrong on the cars.com juniper networks... it might be Shortel Inc. As there parent company (Classified Ventures, LLC) signed a deal with Shoretel.
</description>
		<content:encoded><![CDATA[<p>I might be wrong on the cars.com juniper networks&#8230; it might be Shortel Inc. As there parent company (Classified Ventures, LLC) signed a deal with Shoretel.</p>
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		<title>By: Umer Farooq</title>
		<link>http://www.dealerrefresh.com/inventory-of-your-dealer-advertising-tracking-phone-numbers/comment-page-1/#comment-667</link>
		<dc:creator>Umer Farooq</dc:creator>
		<pubDate>Fri, 08 Jun 2007 00:41:02 +0000</pubDate>
		<guid isPermaLink="false">http://dealerrefresh.groovecommerce.com/?p=198#comment-667</guid>
		<description>Mitch the ideas is to not replace the 800 number... but just have that 800 number ring at another number... (simply call forwarding) which they  allow. AT and Cars.com can still track it... and I think Cars.com uses Juniper Network for their toll free numbers so it is SIP/IAX based and it can defiantly be forwarded to any number.

http://www.destinationcrm.com/articles/default.asp?ArticleID=6776

Jeff, I think the issue you will run into is figuring out where the call originated from but that can be controlled by having multiple numbers under the middle tier service providers. The quality  should not go down.
</description>
		<content:encoded><![CDATA[<p>Mitch the ideas is to not replace the 800 number&#8230; but just have that 800 number ring at another number&#8230; (simply call forwarding) which they  allow. AT and Cars.com can still track it&#8230; and I think Cars.com uses Juniper Network for their toll free numbers so it is SIP/IAX based and it can defiantly be forwarded to any number.</p>
<p><a href="http://www.destinationcrm.com/articles/default.asp?ArticleID=6776" rel="nofollow">http://www.destinationcrm.com/articles/default.asp?ArticleID=6776</a></p>
<p>Jeff, I think the issue you will run into is figuring out where the call originated from but that can be controlled by having multiple numbers under the middle tier service providers. The quality  should not go down.</p>
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		<title>By: Mitch</title>
		<link>http://www.dealerrefresh.com/inventory-of-your-dealer-advertising-tracking-phone-numbers/comment-page-1/#comment-666</link>
		<dc:creator>Mitch</dc:creator>
		<pubDate>Thu, 07 Jun 2007 14:50:33 +0000</pubDate>
		<guid isPermaLink="false">http://dealerrefresh.groovecommerce.com/?p=198#comment-666</guid>
		<description>Umer said:

&quot;Hmm... why not have all calls from AutoTrader, Cars.com, Ebay Local go to your number with Whoscalling and have whoscalling send it over to you... that would give you all stats under Whoscalling and then when you have to change the number you just make the change at whoscalling.&quot;

- Vendors like Autotrader and Cars.com currently do not allow you to replace their 800 number with yours, save for the vehicle comment area. Maybe they&#039;ll come up with a better system in the future, but right now they want to be able to track data on their end, and allowing dealers to use their own 800 number minimizes the amount of data they can collect. Also, if you&#039;re not aware, you can&#039;t forward an 800 to another 800, so you couldn&#039;t ask Autotrader to send their calls to your WhosCalling promo number.



Jeff said:
&quot;For instance; AutoTrader gives you a phone number that displays under your dealer name in the vehicle details page. This is not the same number I use in the body of the description.&quot;

- Jeff, are you aware that the 800 numbers WhosCalling provides you are frequently not national numbers? They often work only for your immediate area codes. This means that if someone in Iowa sees your car on Autotrader and calls the Whoscalling# in your description instead of the assigned Autotrader#, they might not get through... or even worse, they&#039;ll get a dealer on their side of the country who&#039;s on board with WhosCalling. You should check your WhosCalling backend and call your rep to make sure the numbers you use are national... otherwise you may be losing a couple leads.
</description>
		<content:encoded><![CDATA[<p>Umer said:</p>
<p>&#8220;Hmm&#8230; why not have all calls from AutoTrader, Cars.com, Ebay Local go to your number with Whoscalling and have whoscalling send it over to you&#8230; that would give you all stats under Whoscalling and then when you have to change the number you just make the change at whoscalling.&#8221;</p>
<p>- Vendors like Autotrader and Cars.com currently do not allow you to replace their 800 number with yours, save for the vehicle comment area. Maybe they&#8217;ll come up with a better system in the future, but right now they want to be able to track data on their end, and allowing dealers to use their own 800 number minimizes the amount of data they can collect. Also, if you&#8217;re not aware, you can&#8217;t forward an 800 to another 800, so you couldn&#8217;t ask Autotrader to send their calls to your WhosCalling promo number.</p>
<p>Jeff said:<br />
&#8220;For instance; AutoTrader gives you a phone number that displays under your dealer name in the vehicle details page. This is not the same number I use in the body of the description.&#8221;</p>
<p>- Jeff, are you aware that the 800 numbers WhosCalling provides you are frequently not national numbers? They often work only for your immediate area codes. This means that if someone in Iowa sees your car on Autotrader and calls the Whoscalling# in your description instead of the assigned Autotrader#, they might not get through&#8230; or even worse, they&#8217;ll get a dealer on their side of the country who&#8217;s on board with WhosCalling. You should check your WhosCalling backend and call your rep to make sure the numbers you use are national&#8230; otherwise you may be losing a couple leads.</p>
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		<title>By: Jeff Kershner</title>
		<link>http://www.dealerrefresh.com/inventory-of-your-dealer-advertising-tracking-phone-numbers/comment-page-1/#comment-665</link>
		<dc:creator>Jeff Kershner</dc:creator>
		<pubDate>Wed, 06 Jun 2007 22:27:18 +0000</pubDate>
		<guid isPermaLink="false">http://dealerrefresh.groovecommerce.com/?p=198#comment-665</guid>
		<description>Reis, it&#039;s hard to say really. The buying behaviors of the consumer can very by demographics. It also depends on what you are selling. I do well with AutoTrader but their cost is getting obnoxious. One month I do well with ebay and ebay local and the next I do nothing. You should really have a combination of SEM and SEO for your dealer website and or landing pages. It&#039;s really having the right combination and working each to the max.

Umer, I never thought about forwarding all of my numbers (even if they are a callbight number) to 1 system/vendor like whoscalling. Will that work? Will you not loose customer information as it transfers from one line to another? Would the forwarding through so many numbers cause lag in the time the call actually gets to your phone? Something to think about!!

Thanks for the heads up on that idea.
</description>
		<content:encoded><![CDATA[<p>Reis, it&#8217;s hard to say really. The buying behaviors of the consumer can very by demographics. It also depends on what you are selling. I do well with AutoTrader but their cost is getting obnoxious. One month I do well with ebay and ebay local and the next I do nothing. You should really have a combination of SEM and SEO for your dealer website and or landing pages. It&#8217;s really having the right combination and working each to the max.</p>
<p>Umer, I never thought about forwarding all of my numbers (even if they are a callbight number) to 1 system/vendor like whoscalling. Will that work? Will you not loose customer information as it transfers from one line to another? Would the forwarding through so many numbers cause lag in the time the call actually gets to your phone? Something to think about!!</p>
<p>Thanks for the heads up on that idea.</p>
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		<title>By: Umer Farooq</title>
		<link>http://www.dealerrefresh.com/inventory-of-your-dealer-advertising-tracking-phone-numbers/comment-page-1/#comment-664</link>
		<dc:creator>Umer Farooq</dc:creator>
		<pubDate>Wed, 06 Jun 2007 22:15:08 +0000</pubDate>
		<guid isPermaLink="false">http://dealerrefresh.groovecommerce.com/?p=198#comment-664</guid>
		<description>I would say AutoTrader and Cars.com for sure... may be eBay Local... some do outstanding with eBay and some not that well.
</description>
		<content:encoded><![CDATA[<p>I would say AutoTrader and Cars.com for sure&#8230; may be eBay Local&#8230; some do outstanding with eBay and some not that well.</p>
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		<title>By: Corey Salzano</title>
		<link>http://www.dealerrefresh.com/inventory-of-your-dealer-advertising-tracking-phone-numbers/comment-page-1/#comment-663</link>
		<dc:creator>Corey Salzano</dc:creator>
		<pubDate>Wed, 06 Jun 2007 22:11:09 +0000</pubDate>
		<guid isPermaLink="false">http://dealerrefresh.groovecommerce.com/?p=198#comment-663</guid>
		<description>Thanks, Jeff. Makes more sense now.

I agree with Umer--you need to get leads into the call tracking funnel as early as possible.
</description>
		<content:encoded><![CDATA[<p>Thanks, Jeff. Makes more sense now.</p>
<p>I agree with Umer&#8211;you need to get leads into the call tracking funnel as early as possible.</p>
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