Comments on: Mazda Eliminates Poor Performing Third Party Lead Sources

By: Stan Sher

Stan Sher — Tue, 23 Dec 2008 08:09:36 +0000

I guess this means that Mazda has to come up with a strong way of driving traffic to the dealerships sites and the dealerships should really tighten up on that. I think that it gives Mazda a chance to be innovative in their ways and open the doors to something new providing that they have someone smart enough to do it.

By: David

David — Sun, 21 Dec 2008 02:59:19 +0000

If Mazda dealer paying $10 a for quality lead. I was wondering how much money small indepnedent dealers are willing to pay for a lead. We are thinking about a “performance based” program for dealer due to the slow of their business. Is $2 for independent dealer sounds reasonable. Does anyone know, in this market, how much small dealers are paying for a lead? Thanks

By: Amit Aggarwal

Amit Aggarwal — Sat, 20 Dec 2008 23:40:21 +0000

I know that other OEMs are working on similar efforts to measure third party lead effectiveness and then use that information to make decisions about their programs, but Mazda seems to be ahead of the pack. Thanks for passing this on!