http://www.dealerrefresh.com/opt-in-for-spam/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 11:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.dealerrefresh.com/opt-in-for-spam/comment-page-1/#comment-12938 Reynolds & Reynolds Contact Mangement Email Bounce back rate... Tue, 07 Jun 2011 00:20:08 +0000 http://www.dealerrefresh.com/?p=2965#comment-12938 [...] Re: Reynolds & Reynolds Contact Mangement Email Bounce back rate... 750,000 emails a day is 22,500,000 emails in a 30 day period. That is a lot of emails. 4 ISPs is roughly what many email service providers feel is right for a well managed list. This comes from services like MailChimp, AWeber and other popular list management services. Unfortunately, dealers don't stick to "well managed list" principles. We don't double opt-in, we don't supply opt-out options. We usually just subscribe anyone and everyone to some sort of email marketing message and that's what gets us in trouble. I don't know how many customers Reynolds has on those 4 ISPs, but it only takes one customer per ISP to mess everyone else up. With that load of emails I bet Reynolds has teams of dedicated white list/reputation management people working 24/7 to keep the relationships clean. This is something I wrote a while back which relates to this topic: Dealership spam and opt-in rules | DealerRefresh [...] [...] Re: Reynolds & Reynolds Contact Mangement Email Bounce back rate… 750,000 emails a day is 22,500,000 emails in a 30 day period. That is a lot of emails. 4 ISPs is roughly what many email service providers feel is right for a well managed list. This comes from services like MailChimp, AWeber and other popular list management services. Unfortunately, dealers don't stick to "well managed list" principles. We don't double opt-in, we don't supply opt-out options. We usually just subscribe anyone and everyone to some sort of email marketing message and that's what gets us in trouble. I don't know how many customers Reynolds has on those 4 ISPs, but it only takes one customer per ISP to mess everyone else up. With that load of emails I bet Reynolds has teams of dedicated white list/reputation management people working 24/7 to keep the relationships clean. This is something I wrote a while back which relates to this topic: Dealership spam and opt-in rules | DealerRefresh [...]

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