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New Car Photos – Performance Stats and Ideas

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Drew Amet

New Car Photos – Performance Stats & Ideas

I wanted to share this with the DealerRefresh community. As several articles/studies (like the recent Cobalt Study) have pointed out NEW CAR PHOTOS are what the consumers like and want.

I had a few large metro market dealers commit to taking photos of their entire new car inventory. Wanna know what happened?

I will let the stats speak for themselves: Find out here

And while your over there reviewing the revealing  new car photos performance chart, tell us how you’re going about getting photos of your new car inventory.

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.