Comments on: Social Media Marketing – Stop Spamming Stupid

By: sam114

sam114 — Wed, 05 Aug 2009 19:30:26 +0000

There are a lot of problems with a ton of social media marketing campaigns these days, for sure, but I do think online video marketing done right can have a really positive effect. Making a fun video that people will want to share, then uploading it to YouTube, AdWido, Vimeo, and other video sites can definitely get businesses exposure cost-effectively. (And if it’s not a video that will get people talking, then it’s pretty useless.)

By: Chip

Chip — Fri, 24 Jul 2009 16:51:19 +0000

Thank Eric. I had figured out that changing stream=1 to 0 would turn off the stream, which was great. But I hadn’t realized the CSS could be updated as well. That changes things significantly!

Chip-

By: Eric Miltsch

Eric Miltsch — Fri, 24 Jul 2009 02:55:47 +0000

Yea – it has that some of that feel to it. Fanning a page will become more familiar as people start seeing it more often.

FB does allow some modification for now…more options over time wouldn’t surprise me.

See the mods here: http://wiki.developers.facebook.com/index.php/Fb:fan

By: Chip

Chip — Thu, 23 Jul 2009 21:26:12 +0000

I like the Facebook Fan Box, except that it looks like an ad, and my ad blindness kicks in instantly when I see it on a page.

Hopefully they’ll have more options in the future for easy plug and play widgets with different styles.

For now, we have the Facebook button on the top of our site which seems to do really well.

By: Eric Miltsch

Eric Miltsch — Thu, 23 Jul 2009 01:01:28 +0000

@paul – If dealers/vendors aren’t paying attention to items such as your 7 non-effective uses of SM, they will eventually create a greater divide between those who do & those who don’t.

@chris – thanks for the bump & a couple of new mentions; keep up the excellent work you’re doing as well.

@joe – Rhett & Link rock; love their taco bell drive thru vids. Well said: “…champion of other people…” -

@chip – Another way to create awareness for your fan page is to dd the new Facebook Fan Box – its becoming so easy to turn your primary destination into its own community vs. promoting another external property.

@mike – you passed the test

@jeff – as always, you rock as well.

By: Jeff Kershner

Jeff Kershner — Wed, 22 Jul 2009 21:16:19 +0000

I still need to comment on this post and will do so here in the near future but wanted to quickly include a relevant link to a like post on the Dealer Forums.

“Does Facebook work for dealers?”

http://forum.dealerrefresh.com/f40/does-facebook-work-dealers-274.html#post1652

By: mike sayre

mike sayre — Wed, 22 Jul 2009 17:49:57 +0000

Dang Paul u got it going on bro!

btw u owe me a keyboard ~ i spit coffee all over it this morning watching the cuban gynecologist ~ roflmao!!

here’s a cool little slideshow/music gadget for vlogs, blogs, social media marketing ~ blah blah blah ~ check it out, click my website link

it’s called rockyou ~ i’m really diggin it

-Sayre

By: Chip

Chip — Sat, 18 Jul 2009 02:48:37 +0000

I’m with Kevin on Facebook Fan Pages for Dealers (any business really), they are easy and effective, and not something to be dismissed.

There’s a massive audience to tap and allow to get to know you as a dealer better. And unlike email or mail, it’s passive, so those who find you on Facebook sought you out and will be happy to see you there. You’re not going to piss any off by creating a fan page…well, except maybe your competition who didn’t create one.

Become fans of the models you sell. Almost every model has a fan page with people interacting and asking specific model questions. Be the one with the inside knowledge for those that refuse to RTFM or who don’t own the car yet. Engage the community and it will engage back.

Plus it’s an easy way to dominate at least 1/10 of a SERP, especially with the new vanity URLs.

Chip-

PS: Want to really boost the number of fans? Offer fan-only coupons for something.

By: Joe Webb

Joe Webb — Fri, 17 Jul 2009 16:48:32 +0000

Hey Paul,
You bring up great points – if a dealer wants to see a return from their social media investment (time spent), then content is king. You have to appeal to the masses with your digital marketing or no one will pass it along.
- and I’d like to give a plug for myself, I was the dude who found the Cuban Gynecologist video. Some comedy acquaintances, Rhett and Link, produced the video for Rudy, the salesman.
Anyway, you are correct. You have to be active on the social sites and not solely self-promoting. If you are a champion of other people, they will in turn champion your message.

By: Kevin Frye

Kevin Frye — Fri, 17 Jul 2009 12:51:02 +0000

We have a Facebook “Fan Page” for each of our dealerships and have seen great SEO benefits from these. We have also had sales resulting from folks who talk about us on Facebook, “share” our Youtube videos to their profiles, as well as “share” their online dealer ratings. It is online “word of mouth” and works well for us.