Comments on: The Cobalt Group buys Onstation http://www.dealerrefresh.com/the-cobalt-group-buys-onstation/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 11:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Autodealer http://www.dealerrefresh.com/the-cobalt-group-buys-onstation/comment-page-1/#comment-3098 Autodealer Tue, 22 Jul 2008 01:47:37 +0000 http://dealerrefresh.groovecommerce.com/?p=78#comment-3098 I actually signed the program on at our dealership and it is rather primitive on its email content, this is for the have to sacrifice many things to assure the high deliverability rates and an automated product. The product, like all of Cobalt service could really use some serious overhauls before it becomes a mainstream dominant product. It is too labor intensive and lacks a lot of sizzle. It is more of a service tailored product, with some spillover to sales. The plus of this product is that GM is in bed with Cobalt and reimburses its dealers some of the cost. I actually signed the program on at our dealership and it is rather primitive on its email content, this is for the have to sacrifice many things to assure the high deliverability rates and an automated product. The product, like all of Cobalt service could really use some serious overhauls before it becomes a mainstream dominant product. It is too labor intensive and lacks a lot of sizzle.

It is more of a service tailored product, with some spillover to sales.

The plus of this product is that GM is in bed with Cobalt and reimburses its dealers some of the cost.

]]> By: Ryan Gerardi http://www.dealerrefresh.com/the-cobalt-group-buys-onstation/comment-page-1/#comment-174 Ryan Gerardi Wed, 11 Oct 2006 06:35:01 +0000 http://dealerrefresh.groovecommerce.com/?p=78#comment-174 Not familiar with OnStation but based on what you say about their program, I can see why Cobalt is interested. This is a great money-maker and with IntegraLink Cobalt can probably increase their profit margins to where OnStation can not. Do you know if Cobalt has been outsourcing this part of their product to OnStation? Not familiar with OnStation but based on what you say about their program, I can see why Cobalt is interested. This is a great money-maker and with IntegraLink Cobalt can probably increase their profit margins to where OnStation can not. Do you know if Cobalt has been outsourcing this part of their product to OnStation?

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