Blog
ForumOver morning coffee, doing research on visual information (infographics), came across this chart that totally nailed the internet shopper experience.
I about fell out of my chair.
An image so simple sums up the Internet Shopping Experience (regardless of industry). It’s a cornerstone in my internet marketing efforts.
THERE ARE 2 SLOPES, a down slope and an up slope.
- Emotion rules the shopper on either slope.
- Gathering of Information and consumption of time are directly correlated. (same axis)
- Shoppers on the down slope are seeking “information satisfaction” (the apex)
- Patience is the enemy of the shopper on the UP slope.
- Shoppers on the up slope have passed “information satisfaction”, are now seeking an exit
Give me Mr. Up Slope!
Wherefor art thou Mr Up Slope? Hmmm…a cookie based system to tailor a custom message based on the number of visits, or, the time since last visit… hmmm…need more coffee…
Reference: Indexed Blog Archive Needles and haystacks and such.
Comments are closed here on the blog. Please comment on the forms…
[...] the GOAL of the Gorilla!). The in-market shopper is in a multi-week journey and are vunerable especially when they're on the UPSLOPE! Charting The Internet Car Shopper Experience | DealerRefresh Another way to say the same thing [...]
[...] evidenced by the amount of time spent researching. Ed, This says it all: DR Blog post 2009: Charting The Internet Car Shopper Experience | DealerRefresh GIVE ME Mr [...]