Comments on: The ROI of an NADA Booth Model http://www.dealerrefresh.com/the-roi-of-an-nada-booth-model/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 11:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tom Harsha http://www.dealerrefresh.com/the-roi-of-an-nada-booth-model/comment-page-1/#comment-1940 Tom Harsha Fri, 21 Mar 2008 18:08:53 +0000 http://dealerrefresh.groovecommerce.com/?p=267#comment-1940 Jeff, Your creative writing and ideas continue to move our industry in progressive and sometimes uncharted territory. Keep up the great work! Tom Jeff,

Your creative writing and ideas continue to move our industry in progressive and sometimes uncharted territory. Keep up the great work!

Tom

]]> By: Jeff Kershner http://www.dealerrefresh.com/the-roi-of-an-nada-booth-model/comment-page-1/#comment-1939 Jeff Kershner Sun, 02 Mar 2008 17:47:24 +0000 http://dealerrefresh.groovecommerce.com/?p=267#comment-1939 Jennifer, what am I supposed to follow that up with? Thanks!? Haha Jennifer, what am I supposed to follow that up with?

Thanks!? Haha

]]> By: Joe Pistell http://www.dealerrefresh.com/the-roi-of-an-nada-booth-model/comment-page-1/#comment-1938 Joe Pistell Thu, 28 Feb 2008 13:16:40 +0000 http://dealerrefresh.groovecommerce.com/?p=267#comment-1938 Where are all the Female Auto Sales Reps? They enjoy a distinct advantage, especially in our industry. http://usedcarqueen.com/ Makes sense to me. Where are all the Female Auto Sales Reps? They enjoy a distinct advantage, especially in our industry.

http://usedcarqueen.com/
Makes sense to me.

]]> By: Jennifer Schrader http://www.dealerrefresh.com/the-roi-of-an-nada-booth-model/comment-page-1/#comment-1937 Jennifer Schrader Wed, 27 Feb 2008 19:35:16 +0000 http://dealerrefresh.groovecommerce.com/?p=267#comment-1937 Jeff, You should start being the "Hot Booth Model" Not to shabby must I say! I had to say it! Jeff,

You should start being the “Hot Booth Model” Not to shabby must I say!

I had to say it!

]]> By: Ben Anderson http://www.dealerrefresh.com/the-roi-of-an-nada-booth-model/comment-page-1/#comment-1936 Ben Anderson Wed, 27 Feb 2008 19:07:30 +0000 http://dealerrefresh.groovecommerce.com/?p=267#comment-1936 Well as a vendor at this year's NADA (represented by one of the pictures above) I can say that our ROI on "booth models" was high indeed. Katie and Meagan were more than just pretty faces as they sold almost as much product on their own as their male counterparts! "Booth Model" ROI might be good, by "Booth Model Sales Representative" is great!! Can't say enough about how great the girls did @ San Fran - they rock! -Ben Well as a vendor at this year’s NADA (represented by one of the pictures above) I can say that our ROI on “booth models” was high indeed. Katie and Meagan were more than just pretty faces as they sold almost as much product on their own as their male counterparts! “Booth Model” ROI might be good, by “Booth Model Sales Representative” is great!! Can’t say enough about how great the girls did @ San Fran – they rock!

-Ben

]]> By: William Bryant http://www.dealerrefresh.com/the-roi-of-an-nada-booth-model/comment-page-1/#comment-1935 William Bryant Wed, 27 Feb 2008 17:07:04 +0000 http://dealerrefresh.groovecommerce.com/?p=267#comment-1935 Hey, free stuff rocks... and so do booth models. Probably the one reason I agreed to help Nissan with their booth at the auto show in years past was because of the hot booth models... Hey, free stuff rocks… and so do booth models. Probably the one reason I agreed to help Nissan with their booth at the auto show in years past was because of the hot booth models…

]]> By: D http://www.dealerrefresh.com/the-roi-of-an-nada-booth-model/comment-page-1/#comment-1934 D Tue, 26 Feb 2008 21:36:53 +0000 http://dealerrefresh.groovecommerce.com/?p=267#comment-1934 And dealers wonder why the vendors keep raising their prices... And dealers wonder why the vendors keep raising their prices…

]]> By: Tim Morris http://www.dealerrefresh.com/the-roi-of-an-nada-booth-model/comment-page-1/#comment-1933 Tim Morris Tue, 26 Feb 2008 20:23:08 +0000 http://dealerrefresh.groovecommerce.com/?p=267#comment-1933 Hey Jason, That vendor is right on, if they are a considerable presence at the show (like Dealer.com, izmocars, or Joe Verde for example). From NADA's "08 exibitor prospectus:" "Booth space cost is $30 per square foot...Cost of space does not include the following: rigging or machinery moving, unpacking, erection or repacking of displays, utilities (i.e., electrical, water, gas, compressed air, telephone, booth decoration, furniture, carpet). Exhibitors may order these services from the official show contractor, Freeman." NOT TO MENTION BOOTH MODELS!!! So for the smallest space, (you know the kind, with just a curtain and poster behind them) which is 10x10, the cost for the booth alone is $3000 for the weekend. Take a display like izmocars' probably closer to 1500-2000 square feet and the cost goes to $45,000-60,000 for the booth alone. Also, the design and construction of the displays can be huge money...there is an entire industry dedicated to designing trade show displays. Those displays also need to be shipped, sometimes across the country, or even internationally (not cheap!). Don't forget about all the promotional tchotchkes, you know, things like frisbees, flashlights, t-shirts, pens, hand-sanitizers, calendars, etc. that almost EVERY vendor hands out to anybody with a "Dealer" or "Manager" badge!!! Add the aforementioned costs, hotels for all the exhibiting employees (izmo is not a good example for this, since they are HQ'd in San Fran), travel, etc. and it becomes pretty apparent that some of these exhibitors need to do HUGE business while they are in town in order to justify the cost. Just imagine what the Automakers like GM, Ford, and Toyota pay to be at NADA. Hey Jason,

That vendor is right on, if they are a considerable presence at the show (like Dealer.com, izmocars, or Joe Verde for example).

From NADA’s “08 exibitor prospectus:”

“Booth space cost is $30 per square foot…Cost of space does not include the following:
rigging or machinery moving, unpacking,
erection or repacking of displays, utilities
(i.e., electrical, water, gas, compressed air,
telephone, booth decoration, furniture,
carpet). Exhibitors may order these services
from the official show contractor, Freeman.” NOT TO MENTION BOOTH MODELS!!!

So for the smallest space, (you know the kind, with just a curtain and poster behind them) which is 10×10, the cost for the booth alone is $3000 for the weekend. Take a display like izmocars’ probably closer to 1500-2000 square feet and the cost goes to $45,000-60,000 for the booth alone.

Also, the design and construction of the displays can be huge money…there is an entire industry dedicated to designing trade show displays. Those displays also need to be shipped, sometimes across the country, or even internationally (not cheap!). Don’t forget about all the promotional tchotchkes, you know, things like frisbees, flashlights, t-shirts, pens, hand-sanitizers, calendars, etc. that almost EVERY vendor hands out to anybody with a “Dealer” or “Manager” badge!!!

Add the aforementioned costs, hotels for all the exhibiting employees (izmo is not a good example for this, since they are HQ’d in San Fran), travel, etc. and it becomes pretty apparent that some of these exhibitors need to do HUGE business while they are in town in order to justify the cost.

Just imagine what the Automakers like GM, Ford, and Toyota pay to be at NADA.

]]> By: Jason http://www.dealerrefresh.com/the-roi-of-an-nada-booth-model/comment-page-1/#comment-1932 Jason Tue, 26 Feb 2008 19:41:54 +0000 http://dealerrefresh.groovecommerce.com/?p=267#comment-1932 I had a vendor tell me it costs over 60k to have a booth! I had a vendor tell me it costs over 60k to have a booth!

]]> By: Brian in Etown http://www.dealerrefresh.com/the-roi-of-an-nada-booth-model/comment-page-1/#comment-1931 Brian in Etown Mon, 25 Feb 2008 19:54:12 +0000 http://dealerrefresh.groovecommerce.com/?p=267#comment-1931 I bet she is the second one from the bottom :) I bet she is the second one from the bottom :)

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