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UCS buys Reynolds & Reynolds

Posted by Jeff Kershner | Sunday, August 13, 2006 | Posted in Latest News & Trends

I know this is not huge news by now and it’s more of a
merger then a buyout. I was waiting to get an
actual document from Reynolds&Reynolds before posting it. Click here for the document. The combined company will
continue to be named Reynolds & Reynolds, and the UCS brand will be
discontinued.

Today is a great day for Reynolds," said Finbar O’Neill.
"We’re creating the world’s pre-eminent dealer services provider by
leveraging the great product and strong technical capabilities of UCS while
continuing to build on Reynolds’ relentless focus on serving our
customers."

Now if they could only build a CRM system that actually works well.

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Joe Pistell

"...Now if they could only build a CRM system that actually works well."

Music to my ears!
You can tell that the R&R CRM platform was assembled by a team of people that had to cram in every feature imaginable (not a bad thing), then slapped it together without any LEADERSHIP from it's end users (a very bad thing). They need a complete makeover with site navigation optimization gurus and a dealer focus group to beta with.

FOCUS GROUP 101.
Speaking of focus group, if R&R wanted proof of it's platform's usefulness (not that R&R really want's this info), it would be easy to construct a SIMPLE test for the various levels of users and ask them to complete daily tasks... create an email, find a customer that sent an email with specific keywords sent several weeks ago, build a report, ask the sls mngr to pull all the ups on a stock# from the last 20days, create a mail campaign to all past buyers who are NOT did not lease... etc.

They'd discover 3 things.
#1). I'd bet that the avg. Dealer uses

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