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Cashing in on Web 2.0: Using Social Media Sites to Drive Sales – Cars.com Webinar

Posted by Jeff Kershner | Monday, August 10, 2009 | Posted in Seminars & Webinars

Date: Friday, August 14
Time: 12pm to 1 p.m. (Eastern)
Location: Your Computer
Cost: FREE – Register Here

As online communities grow in ever-increasing numbers, are you a part of the conversation or standing on the sidelines? Social media sites such as Facebook, MySpace and Twitter allow you to engage your customers outside the store and develop relationships that drive repeat and referral business. This webinar examines the rules of engagement on these sites to help you understand the channels and how you can capitalize on them.

Kimmel will moderate this DealerADvantage Live session, which will include a panel of industry experts. She will be joined by: Rob Fontano, internet sales director for John Marazzi Nissan in Naples, Fla.; and the “one and only” Alex Snyder, ecommerce director for Checkered Flag Automotive Group in Virginia Beach, Va.

Attendees will get advice on how to:

Identify which social media sites connect your store with in-market shoppers.
Incorporate social media sites into your sales process.
Develop site-specific tactics that help you engage car buyers and encourage open communication.
Determine who should manage your social media presence.

Be sure to attend and give Alex a hard time. Have your questions queued up!

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3 Comments

Ryan

August 14th, 2009

Thanks for sharing Alex. This was a very informative webinar thanks largely to your input and willingness to share your expertise. I intend on distributing this to all of my dealers next week.

Here is the link to the recorded session available on Monday if you missed it:

http://dealers.cars.com/live
Alex Snyder

August 14th, 2009

My pleasure Ryan – thanks to DealerAdvantage (Kathy and Brian specifically) for putting this on and inviting me!
Brian Hannan

August 14th, 2009

Ryan,

Good to hear that you enjoyed the webinar. Alex shared a lot of great information, and we were thrilled to have him on the call.

If you’d like to access the recording of the webinar over the weekend, it’s available at this link: http://tinyurl.com/mbcyz3.

You can also get a copy of the presentation here: http://tinyurl.com/n6jxe5

Alex: Thanks again for your help with the session.