Comments on: Optimizing Local Search for your Dealership http://www.dealerrefresh.com/usinglocal-search-for-car-dealers/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 18:45:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nick Cybela http://www.dealerrefresh.com/usinglocal-search-for-car-dealers/comment-page-1/#comment-6986 Nick Cybela Tue, 04 Aug 2009 14:41:20 +0000 http://www.dealerrefresh.com/?p=1926#comment-6986 This is a GREAT article. I'm curious if people have found resources to independently update all their listings as a dealership. That seems to be something many companies struggle with. As Jamie pointed out, SEM companies like ReachLocal, Performics, Cuneo can help with this but I'd love to be able to direct people to the right resources to do it themselves, because it's such a key item to consider. This is a GREAT article. I’m curious if people have found resources to independently update all their listings as a dealership. That seems to be something many companies struggle with.

As Jamie pointed out, SEM companies like ReachLocal, Performics, Cuneo can help with this but I’d love to be able to direct people to the right resources to do it themselves, because it’s such a key item to consider.

]]> By: Local Coupon Network http://www.dealerrefresh.com/usinglocal-search-for-car-dealers/comment-page-1/#comment-6965 Local Coupon Network Fri, 31 Jul 2009 02:55:52 +0000 http://www.dealerrefresh.com/?p=1926#comment-6965 There are too many local marketing companies out that that can't really promise the outcome. Local businesses is losing confidence to pay for all those local advertisement. Local coupon network is FREE and is hoping to build the largest local coupon network in North America. So all local businesses will be able to share the search engine traffic and acquire more local shoppers. There are too many local marketing companies out that that can’t really promise the outcome. Local businesses is losing confidence to pay for all those local advertisement.

Local coupon network is FREE and is hoping to build the largest local coupon network in North America. So all local businesses will be able to share the search engine traffic and acquire more local shoppers.

]]> By: Rich Rosen http://www.dealerrefresh.com/usinglocal-search-for-car-dealers/comment-page-1/#comment-6468 Rich Rosen Tue, 28 Apr 2009 19:33:56 +0000 http://www.dealerrefresh.com/?p=1926#comment-6468 Rebecca, nice article. In addition to understanding what local is for the area in question (NYC vs Montana), its important to understand the difference in categories. Consumers will drive further to see a dealership or lawyer, for example, than they will for a pizza. These service areas are based less on proximity. FastCall411 has a few examples of this on the site. Rebecca, nice article. In addition to understanding what local is for the area in question (NYC vs Montana), its important to understand the difference in categories. Consumers will drive further to see a dealership or lawyer, for example, than they will for a pizza. These service areas are based less on proximity. FastCall411 has a few examples of this on the site.

]]> By: Jamie Adams http://www.dealerrefresh.com/usinglocal-search-for-car-dealers/comment-page-1/#comment-6217 Jamie Adams Tue, 31 Mar 2009 01:56:05 +0000 http://www.dealerrefresh.com/?p=1926#comment-6217 Kevin, We (ReachLocal) help a couple of hundred franchise clients w/ local directory listings via a partnership w/ Localeze. As I mentioned before - it's a very cheap service and they do a goob job syndicating your correct business information across close to 150 directories. Feel free to contact me and I can put you in touch w/ someone directly at Localeze who can help you out. Jamie jadams@reachlocal.com Kevin,

We (ReachLocal) help a couple of hundred franchise clients w/ local directory listings via a partnership w/ Localeze. As I mentioned before – it’s a very cheap service and they do a goob job syndicating your correct business information across close to 150 directories. Feel free to contact me and I can put you in touch w/ someone directly at Localeze who can help you out.

Jamie
jadams@reachlocal.com

]]> By: Brian Pasch http://www.dealerrefresh.com/usinglocal-search-for-car-dealers/comment-page-1/#comment-6216 Brian Pasch Tue, 31 Mar 2009 00:07:35 +0000 http://www.dealerrefresh.com/?p=1926#comment-6216 Here is a list of sites to add a free local business listing that will help with local search. Often you will see these sites appear on Google Page one for business names so they are value for your automotive SEO program. Keep in mind that if the site has a "description of service" box or company profile, write a good paragraph or more that includes your brand name, your location as well as words about service, parts and extended warranties. Service Departments are often not discussed in SEO tactical posts but if you start adding service to your directory keyword strategy you will be surprised to see what happens. These are tried and true sites: http://www.merchantcircle.com http://local.yahoo.com http://maps.google.com http://www.judysbook.com http://www.yellowbot.com http://www.superpages.com http://www.insiderpages.com http://www.yelp.com Here are a few sites that can be optimized for your personal name which can include your dealership name and locale. http://www.spoke.com http://www.naymz.com http://www.biznik.com Local search is very powerful and all business owners should make sure your free local directory listing are correct. While you are checking them, take a peek at the review and make sure your customer feedback is balanced and not just filled with negative reviews. Here is a list of sites to add a free local business listing that will help with local search. Often you will see these sites appear on Google Page one for business names so they are value for your automotive SEO program.

Keep in mind that if the site has a “description of service” box or company profile, write a good paragraph or more that includes your brand name, your location as well as words about service, parts and extended warranties.

Service Departments are often not discussed in SEO tactical posts but if you start adding service to your directory keyword strategy you will be surprised to see what happens.

These are tried and true sites:

http://www.merchantcircle.com
http://local.yahoo.com
http://maps.google.com
http://www.judysbook.com
http://www.yellowbot.com
http://www.superpages.com
http://www.insiderpages.com
http://www.yelp.com

Here are a few sites that can be optimized for your personal name which can include your dealership name and locale.

http://www.spoke.com
http://www.naymz.com
http://www.biznik.com

Local search is very powerful and all business owners should make sure your free local directory listing are correct.

While you are checking them, take a peek at the review and make sure your customer feedback is balanced and not just filled with negative reviews.

]]> By: Kevin Frye http://www.dealerrefresh.com/usinglocal-search-for-car-dealers/comment-page-1/#comment-6208 Kevin Frye Mon, 30 Mar 2009 11:26:13 +0000 http://www.dealerrefresh.com/?p=1926#comment-6208 This is one of my continuing projects - updating local directories. I have learned the hard way that when you go and correct and incorrect listing, it can reappear a month later what that local site updates from another feed with incorrect info. With that learned, my efforts have been to try and correct the sources where incorrect info about our dealerships is being sent from. Jamie - do you know how to solve this? This is one of my continuing projects – updating local directories. I have learned the hard way that when you go and correct and incorrect listing, it can reappear a month later what that local site updates from another feed with incorrect info. With that learned, my efforts have been to try and correct the sources where incorrect info about our dealerships is being sent from. Jamie – do you know how to solve this?

]]> By: Craig Belowski http://www.dealerrefresh.com/usinglocal-search-for-car-dealers/comment-page-1/#comment-6200 Craig Belowski Sun, 29 Mar 2009 16:16:35 +0000 http://www.dealerrefresh.com/?p=1926#comment-6200 Odered up this book just now.....who would have thought being a GSM included knowing a little about SEO? Odered up this book just now…..who would have thought being a GSM included knowing a little about SEO?

]]> By: Joe Pistell http://www.dealerrefresh.com/usinglocal-search-for-car-dealers/comment-page-1/#comment-6193 Joe Pistell Sat, 28 Mar 2009 20:44:53 +0000 http://www.dealerrefresh.com/?p=1926#comment-6193 Ditto Alex's comment. Ditto Alex’s comment.

]]> By: Alex Snyder http://www.dealerrefresh.com/usinglocal-search-for-car-dealers/comment-page-1/#comment-6183 Alex Snyder Fri, 27 Mar 2009 13:08:16 +0000 http://www.dealerrefresh.com/?p=1926#comment-6183 Great article Rebecca! I think we need to follow it up with something about how to optimize the local search sections. That has been a major pain in my butt! Great article Rebecca! I think we need to follow it up with something about how to optimize the local search sections. That has been a major pain in my butt!

]]> By: Jamie Adams http://www.dealerrefresh.com/usinglocal-search-for-car-dealers/comment-page-1/#comment-6160 Jamie Adams Thu, 26 Mar 2009 22:04:14 +0000 http://www.dealerrefresh.com/?p=1926#comment-6160 Digitizing your business information and syndicating it to directories and online publishers is a must and the associated costs are minimal (if any at all, depending upon how you go about it). There are several companies who provide local businesses with this type of service (syndication to several hundred online directories) for $100 or less a year. Great article. Digitizing your business information and syndicating it to directories and online publishers is a must and the associated costs are minimal (if any at all, depending upon how you go about it). There are several companies who provide local businesses with this type of service (syndication to several hundred online directories) for $100 or less a year. Great article.

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