Comments on: What Are Your Dealers Facebook Fans Worth? http://www.dealerrefresh.com/what-are-dealers-facebook-fans-worth/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 18:45:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: @mfeldkamp http://www.dealerrefresh.com/what-are-dealers-facebook-fans-worth/comment-page-1/#comment-9005 @mfeldkamp Mon, 22 Mar 2010 15:54:59 +0000 http://www.dealerrefresh.com/?p=3264#comment-9005 Social Media ROI is a complex and ever-evolving measure. Facebook ads are fantastic for generating fans, but nothing trumps honest conversation and information. If you provide fans with reasons to be on your fan page, they will look positively on your brand in the future. Its not about the sale, it IS about the customer. Social Media ROI is a complex and ever-evolving measure. Facebook ads are fantastic for generating fans, but nothing trumps honest conversation and information. If you provide fans with reasons to be on your fan page, they will look positively on your brand in the future. Its not about the sale, it IS about the customer.

]]> By: Nick Cybela http://www.dealerrefresh.com/what-are-dealers-facebook-fans-worth/comment-page-1/#comment-8725 Nick Cybela Tue, 02 Feb 2010 17:12:51 +0000 http://www.dealerrefresh.com/?p=3264#comment-8725 With only 14% of companies involved with social media tracking a ROI, integrating this into your strategy today will ensure you're well placed in the future and help guide smart business strategies. With only 14% of companies involved with social media tracking a ROI, integrating this into your strategy today will ensure you’re well placed in the future and help guide smart business strategies.

]]> By: Ghen http://www.dealerrefresh.com/what-are-dealers-facebook-fans-worth/comment-page-1/#comment-8706 Ghen Thu, 28 Jan 2010 19:39:38 +0000 http://www.dealerrefresh.com/?p=3264#comment-8706 Well as long as you put a realistic dollar amount on facebooking then sure it should always hold up to other lead generators in a ROI report. If its not worth the money you're spending on it, there's no point. Now of course the word realistic means you factor out the added bonus of brand recognition and customer loyalty when you do the math... Well as long as you put a realistic dollar amount on facebooking then sure it should always hold up to other lead generators in a ROI report. If its not worth the money you’re spending on it, there’s no point.

Now of course the word realistic means you factor out the added bonus of brand recognition and customer loyalty when you do the math…

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