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When Does An Article Become a Sales Pitch?

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jeff kershner forum memberWhen does an article become a sales pitch?

I’m curious, what’s the breaking point where an article written by an industry vendor representative becomes a sales pitch?

Let’s face it, 90% of the articles published across many of our industry news outlets and forums are written by professionals (term used loosely) from the vendor side.

If you’ve been a part of this community or reading DealerRefresh (blog) for any length of time, you know we never set out to publish an article on the blog that includes a sales pitch, of any degree.

Even with our strict approach, there are times an article is published by one of our vendor contributors where someone is quick to comment on how they feel – “sales pitch”…

So I ask you – what’s the breaking point where an article written by an industry vendor representative becomes a sales pitch?

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